Can't say I'm surprised by the findings of this 2024 Gartner Study of senior marketers. 40% reported CFO's and CEO's as being the most skeptical of marketing in their organization. In this same study, I did find it interesting that 52% reported being successful in proving the value of marketing. Check the article out on the 3 types of metrics these marketers are using to find success. And let me know if we can help you brainstorm what metrics are reasonable to track in your organization.
Tim Leon’s Post
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Has #marketing become over-reliant on #advertising? Are #CMOs acting out of desperation in continuing to commit a sizeable chunk of budget to #paidmedia? Can #pr prove itself as a credible alternative to driving #growth? Have a read of this 👇
Is the effectiveness of #marketing on the wane? A whopping 72% of leaders and employees believe Marketing is NOT instrumental to their company’s growth, according to a new report by Gartner Ouch! If credibility is to be restored, Gartner prescribes advanced #data and #measurement to clearly demonstrate business impact. Only with the right metrics can #CMOs evidence that Marketing is a driver of profit. Yet most of the data CMOs currently have at their disposal is advertising-related, so they are dependent on it to prove their worth. But the emperor’s clothes are wearing thin. And yet, CMOs are still committing 27.9% of the average budget to #paidmedia Is this #desperation? What do you think? 👇 https://lnkd.in/eby_Ca95
Is marketing effectiveness diminishing?
https://metricomm.com
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Enabling privacy-first marketing measurement that growing brands can trust 🚀 | Co-founder at Lifesight
When I saw this stat by Gartner, I wasn’t surprised - 76% of marketing leaders believe they can quantify their marketing impact, but only 17% can consistently prove its value to the broader organization. This is why I think Marketing Effectiveness Measurement (MEM) should be a TOP priority for both CMOs and CFOs. Let me give you 5 key reasons why: 1️. Align marketing with business goals MEM measures marketing’s impact on revenue growth, customer acquisition, and retention. In other words - CMOs and CFO are pals because they can now track how marketing contributes to business outcomes. 2️. Optimize budget allocation MEM shows which channels offer the highest ROI. Result? Data-driven budget allocation that invests in high-performing channels and pulls back on underperforming ones. 3. Make the right decisions - Launching a new campaign? - Entering a new market? MEM provides actionable insights for all of it. No more guesswork please! 4. Build credibility and trust Hey CMOs - You should use MEM to justify your budget requests. Why? It helps you build trust with your CFOs and align your teams towards common business goals. 5. Adapt to market changes Adjust your strategies based on: - New trends - Competitors, or - Customer behavior with real-time insights. Bottom line: MEM isn't just about measuring - It's about creating a sustainable, data-driven foundation for business growth. Do you use MEM for your business? Let me know in the comments below.
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All businesses seem to be having to justify budgets and spend and find better ways to prove the value of Marketing. Learn what it takes to change the perception of marketing from a cost center to a profit driver. Explore how to cut waste, optimize spend and secure investments to generate tangible value. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #MarketingBudget #CMO
Marketing Budgets: Benchmarks for CMOs in the Era of Less
gartner.com
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Director of Marketing & Product Solutions, Graham Company | Villanova MBA | Strategic Brand & Product Storyteller | Driving Strategy & Impact on Organizations | Championing Innovation, Creativity & Diversity of Thought
Decision fatigue in marketing is very real, but it can be overcome by implementing structured, strategic decision-making frameworks and building a culture of collaboration. Adopting these strategies will not only enhance productivity—it'll ensure that marketing efforts remain unique and innovative in a competitive landscape. #marketing #strategy #innovation
How marketers can break free from decision fatigue | MarTech
martech.org
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Is the effectiveness of #marketing on the wane? A whopping 72% of leaders and employees believe Marketing is NOT instrumental to their company’s growth, according to a new report by Gartner Ouch! If credibility is to be restored, Gartner prescribes advanced #data and #measurement to clearly demonstrate business impact. Only with the right metrics can #CMOs evidence that Marketing is a driver of profit. Yet most of the data CMOs currently have at their disposal is advertising-related, so they are dependent on it to prove their worth. But the emperor’s clothes are wearing thin. And yet, CMOs are still committing 27.9% of the average budget to #paidmedia Is this #desperation? What do you think? 👇 https://lnkd.in/eby_Ca95
Is marketing effectiveness diminishing?
https://metricomm.com
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Confidence in Marketing as a driver of profitable growth seems to be diminishing, if Gartner is reading the tea leaves correctly. My latest blog post considers whether over-reliance on advertising might be one of the reasons for negative perceptions about effectiveness. But there's always an alternative, right? As long as you have the data to drive strategic decision-making. Find out more on the Metricomm website. #marketingeffectiveness #dataandanalytics #insights
Is the effectiveness of #marketing on the wane? A whopping 72% of leaders and employees believe Marketing is NOT instrumental to their company’s growth, according to a new report by Gartner Ouch! If credibility is to be restored, Gartner prescribes advanced #data and #measurement to clearly demonstrate business impact. Only with the right metrics can #CMOs evidence that Marketing is a driver of profit. Yet most of the data CMOs currently have at their disposal is advertising-related, so they are dependent on it to prove their worth. But the emperor’s clothes are wearing thin. And yet, CMOs are still committing 27.9% of the average budget to #paidmedia Is this #desperation? What do you think? 👇 https://lnkd.in/eby_Ca95
Is marketing effectiveness diminishing?
https://metricomm.com
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One of the biggest pain points of #CMO is the need to constantly prove, and reprove, the value of #marketing. Learn what it takes to change the perception of marketing from a cost center to a profit driver. Explore how to cut waste, optimize spend and secure investments to generate tangible value. Gartner for Marketing & Communications | #GartnerMKTG #MarketingBudget
Marketing Budgets: Benchmarks for CMOs in the Era of Less
gartner.com
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Marketing has traditionally been seen as a cost center rather than a revenue-generating function. Dive into the costly planning mistakes to develop a robust and agile strategy for your marketing department. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #KPI
Marketing Strategy: What It Is, Why It’s Important, and How to Create One
gartner.com
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Marketing has traditionally been seen as a cost center rather than a revenue-generating function. Dive into the costly planning mistakes to develop a robust and agile strategy for your marketing department. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #KPI
Marketing Strategy: What It Is, Why It’s Important, and How to Create One
gartner.com
-
Marketing has traditionally been seen as a cost center rather than a revenue-generating function. Dive into the costly planning mistakes to develop a robust and agile strategy for your marketing department. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #KPI
Marketing Strategy: What It Is, Why It’s Important, and How to Create One
gartner.com
