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Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/e9FYNa5S 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/e7S8GGvd 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/eizuBnFu 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/dZR6qnfj 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/gZDxP54U 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/erhwSJEK 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' As a follow up to our thought provoking season opener, Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha to try to understand how socio economic factors and diversity can impact the success of an ad. Natalie is well known in the local market for leading Kantar’s media and creative team for many years and has recently moved to the UK, where she works on brand health within financial services. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric Tune in and find us on your favourite platform: https://lnkd.in/g7FkUAdz 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

Given Amazon has now officially launched in South Africa, understanding how to reach your audience there is key. Catch our latest #FutureProofMzansi podcast, 'There’s no one size fits all in advertising.' Stacy Jayne Saggers and Senamile Zungu go deeper on successful creative by discussing how to appeal to audiences from different demographics. They sit down with Kantar South Africa’s very own creative celebrity, Natalie Botha, to try to understand how socio economic factors and diversity can impact the success of an ad. In this episode we discuss: -       What brands need to consider when targeting the emerging market (previously LSM B) in South Africa, versus the developed market (previously LSM A) -       The importance of simplicity in storytelling -       Realism vs escaping from reality -       Diversity and being willing to die for a creative idea -       Showing up authentically by having a diverse creative team -       How South Africans respond to true diversity in an advert -       The Progressive Unstereotype Metric https://lnkd.in/gXrifTDf 🎧🙂 #Marketing #Brand #Advertising #FutureProofMzansi #Podcast

As time progresses, the demographic of buyers is changing, and so should our approach to sales and marketing. Understanding how different generations engage with brands is crucial for staying relevant. 🧓👶 It's essential to: • Acknowledge and adapt to demographic shifts • Leverage feedback from younger team members • Recognize and overcome personal biases • Continuously refine brand awareness strategies By embracing these changes, we can create more meaningful connections and seize new opportunities. Remember, if it works, it works—no matter how unconventional it might seem! How are you adapting to the changing demographics in your industry? Share your thoughts and experiences in the comments below! 👇 #GenerationalShift #SalesStrategy #Marketing #BrandAwareness #Podcast #AltarOfTheDemoGods

Podcasts are surging as the new information hub for younger generations! Younger demographics are ditching traditional media for on-demand audio that fits their busy lives. Podcasts offer unparalleled convenience, letting them learn and laugh while multitasking. The podcasting landscape offers a vast array of topics, catering to a wide range of interests. Businesses can capitalize on this trend by creating branded podcasts or sponsoring shows to connect with this key demographic. By embracing the power of podcasts, businesses can establish themselves as thought leaders, build brand loyalty, and effectively reach the next generation of consumers. #GenZ #Millennials #AudioFirst #Convenience #ContentIsKing #NicheExpertise #Accessibility #FreeLearning #ThoughtLeader #MarketingStrategy #Engagement #Interviews #QandA #SocialMediaMarketing #MultiChannelMarketing #FutureOfMedia #StayAheadOfTheCurve