"Overall, the report found broadcast spending hit $5.3 billion, while connected TV accounted for $2.3 billion. Digital, meanwhile, hit $1.6 billion. Thanks to rapid growth, connected TV accounted for 21% of total cycle expenditures, which caused linear cable to fall by nearly $400 million, coming in at $1.37 billion." George Winslow via AdImpact https://lnkd.in/gRP63q5k
