🎙️How is AI Transforming SEO, and What is the "Zero-Click" Future?
In the third episode of GTM Tales, Ivor Colson explored this with Liam Martin, co-founder of Time Doctor, to hear his insights.
Tune in to discover:
· Time Doctor’s growth journey as a bootstrapped company for over 13 years
· The importance of creativity and resourcefulness in SEO, content marketing, and leveraging AI
· Key strategies for scaling SaaS businesses, including content, search, paid ads, and email marketing
· How AI is reshaping search, user behaviour, and the future of go-to-market strategies
Catch the full episode in the comments.
Meeting on to actually the specifics on how AI is impacting these different areas. Nothing like to have a real focus on content and EO. What is the impact you're currently seeing with SEO and how has that changing and potentially impacting the traffic or brands out there, especially in Beats being? Yeah, well. What I told you before. Which was starch to me is the best user acquisition. Channel that I could possibly think of was absolutely true until about two years ago. And now we've seen this massive shift due to large language models where we have Gemini and we have Open AI and Check GT that are completely changing our landscape. And I alluded to this before, but 40%? Of all searches now do not result in a clip. It takes zero click future. So if you go into open AI and chat GC and you ask what is the best time tracking tool for remote workers, our tool would come up as the top. Reference, right? And that's fantastic, but there's no link out. O maybe then you're going to actually type in time doctor on accom. You're going to check it out, but it's again, a completely broken session. We have no idea where that's coming from because I can't actually identify what that search query was that's happening. And it's also not referencing any of our competitors in there. So it's just giving you time doctor, though now it is you're either number one on the search engine results page. And you are the answer to the question or you are not. And we have millions of dollars worth of revenue. That exist on the second, third and 4th result of Google. That we currently have as asset inside of our blog. And research campaign and that's all probably going to go to 0 in the next 5 years.
Link to the full episode here - https://spoti.fi/3TXYwZ2