Tim Natividad’s Post

The integration of Nexxen’s ACR data into The Trade Desk’s platform will provide clients with advanced cross-channel and cross-device targeting capabilities, enabling more efficient media investments across the premium, open internet. Josif Zanich, managing director for JAPAC at Nexxen, added, “Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV.” Meanwhile, Ben Sylvan, VP of data partnerships at The Trade Desk, commented, “Nexxen’s ACR data can empower advertisers to better understand their audience across platforms and devices, so they can aim to efficiently invest their media budgets to provide consumers with a premium ad experience.” #dataintegration  #partnership #advertising ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

With digital advertising revenue projected to surpass $700 billion by 2025, marketers need to stay on top of the latest trends to make sure they stand out. StackAdapt and Adage explore 3 emerging programmatic channels marketers can use to reach their intended audiences and maximize ROI: https://lnkd.in/eQWtkVqz #programmaticadvertising #dsp #digitalmarketing #digitaladvertising

Nexxen partners with The Trade Desk to offer exclusive ACR data, enhancing cross-channel targeting and media investment efficiency. read more: https://lnkd.in/dr74ECCU Karim Rayes | Ben Sylvan #ACRData #Advertising #Technology #CTV #CrossChannelTargeting  #Partnership #Adtechtoday

Loved this article from Richy Glassberg in AdExchanger this morning. Not only does he make some great points about about the value of targeting and frequency capping for user experience, but the no-bullshit tone is just so Richy. CTV has matured to the point that we can ask more as marketers. Scale is no longer an issue, so layer on tight f-caps and targeting. AND ask more of your supply partners in terms of transparency. DSPs have made content metadata available in reporting, so the only hold up is from the supply partners sharing this data. https://lnkd.in/gMkV8nZh

Check out the article below to read insights from the CTV Connect event. They explain how leveraging cross-platform solutions can maximize reach, enhance ROI, and offer a superior consumer experience amidst the digital video consumption boom. Learn about the importance of real-time optimization, local targeting, and privacy-forward innovation in transforming media strategies. #OmnifyTV

Captify and Magnite revolutionize connected TV advertising with real-time search data. By tapping into Captify's Search Intelligence tools, advertisers gain instant access to invaluable insights from millions of publisher websites.  Forget traditional cookie targeting – this partnership brings hyper-targeting to a new level, allowing advertisers to reach audiences precisely when actively searching for products or services. CTV is poised to be the fastest-growing ad channel. Advertisers can optimize campaigns in real-time, just like in digital advertising. With NBCUniversal also embracing this shift towards performance-driven TV advertising, it's clear that the future is bright for advertisers leveraging search data on CTV. A game-changing opportunity! Image generated with AI. #CTV #Advertising #Search #DigitalTransformation

🌟 Big news at Yahoo! Introducing Unified TV Audiences that merges CTV and linear data for unmatched insights. Our partnership with eBay showcases the power of precise targeting, significantly boosting campaign effectiveness. Read more on how Yahoo is paving the way for smarter, more effective advertising solutions [https://lnkd.in/eprQ_BuG

According to the March 2024 forecast, total media ad spending in the US is projected to reach $389.49 billion this year, indicating a robust market. Driven by digital growth, media ad spend is expected to increase by 6.8%, surpassing $400 billion by 2025. Advertisers face a complex landscape, with new AI-powered tools, advances in attribution, and more cautious consumer spending patterns. The three major trends in media ad spending for the second half of 2024: Short-form video: Creating consumable content is an excellent way to engage with your consumers and communities. Even though a TikTok ban is not currently in place, advertisers should be aware of its possible implications and prepare accordingly. This might involve shifting to other vertical video platforms like YouTube Shorts or Instagram Reels, or trying out ads on streaming TV or audio channels. Connected TV: Viewers are platform agnostic, choosing streaming platforms based on the content rather than the platform itself. Therefore, it is crucial for advertisers to ensure their ads are viewable across all content their audience consumes. AI: We are witnessing a shift among media providers who are leveraging AI for a variety of applications, including content generation, creative development, and targeting. Investing in Ad Spend for your business is a crucial step in planting the entity of your work to those it would most likely create greater engagement with. Reach out to our team to find out how this would greatly benefit the success of your company, and which avenues to explore suit you best. https://snip.ly/kuw88g

Exciting News for Advertisers! The landscape of programmatic advertising is rapidly evolving, and Connected TV (CTV) is at the forefront of this transformation. According to eMarketer, advertisers are significantly increasing their programmatic CTV spend, recognizing the immense potential of this medium to reach engaged audiences. Key insights from the article: A substantial increase in CTV ad spending is anticipated. Advertisers are leveraging programmatic technology to enhance targeting and efficiency. The shift highlights the growing importance of CTV in the overall advertising strategy. Don't miss out on the full article to understand how this trend can impact your advertising efforts and help you stay ahead in the digital marketing game. Read more here: https://ow.ly/ieN550SojO2 #Advertising #ProgrammaticAdvertising #CTV #DigitalMarketing #MarketingTrends #eMarketer

One of the greatest benefits of working in this industry is learning how the entire programmatic advertising ecosystem works together. For example, programmatic advertising uses advanced algorithms to deliver ads to the most relevant audiences, enhancing ROI for both publishers and advertisers across platforms like mobile, display, video, and TV ads. Key components include ad exchanges AKA "The Bridge", which facilitate real-time auctions for SSPs (Supply-Side Platforms), which help publishers manage and monetize ad inventory and DSPs (Demand-Side Platforms), which allow advertisers to buy ad space and target audiences effectively. SSPs and DSPs optimize campaigns, streamline the ad-buying process, offer targeting capabilities, and provide analytics and reporting on all active ad campaign performance. Although SSPs and DSPs serve different roles, these components collectively ensure efficient and effective buying and selling of digital ad space in the entire programmatic ecosystem. #ReachAndFrequency #ProgrammaticAdvertising