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Want to spice things up with you SaaS content? No, I’m not talking about boring old content pieces of how things are done But daring opinions, taking a stand and sharing expert insights from your industry. So, if are wondering how to create a strategy around thought-leadership content, Here are a three ways to do it: 💡Do an original research around your niche. 👉Find a question that has no relevant data to back up the claim. 💥For example, SuperPath’s 2023 report on Content Marketing is an original research piece after surveying 600+ content marketers. Want to read the report? Here’s the link : https://lnkd.in/gpFFsra5 💡Create a unique piece of content from all your past work and your experience. 👉 Your past line of work will contain all amazing nuggets of information, tips and tricks, so save it in a google sheet or google doc. And use it to create a distinct piece of content. 💥 For instance, Wistia created a guide for video marketing from their years of experience creating videos and helping customers in their video marketing journey. Here’s the link to the guide: https://lnkd.in/gvXJ4D6u 💡Create a personal brand for yourself. Use your social channels to build a voice that people are wiling to hear. 👉 You can do this by posting, engaging and being present consistently. 💥 For instance, Neil Patel shares industry insights, talks about content marketing and positions himself as an authority in the digital marketing space. Building yourself as thought-leader takes time and it take much more effort. But the results are so worth it. So, if you are ready to make some noise, be bold and create content that helps people think It is time to make a change. So, stop playing it safe with your content. Go all in, let your voice be heard.

SaaS companies face unique challenges when it comes to content marketing. A solid strategy can be the key to driving engagement and fostering long-term relationships with customers. 🌟 Here are essential steps to craft an effective SaaS content marketing plan: 1. Identify your target audience and their specific pain points. 2. Create valuable, solution-oriented content that addresses their needs. 3. Leverage multiple channels to distribute your content for maximum reach. 4. Measure engagement metrics to refine your strategy continuously. Implementing these steps can significantly enhance your brand visibility and position you as an authority in your field. By focusing on value and engagement, your content can transform casual readers into loyal customers. I'd love to hear your thoughts! What tips or experiences do you have with SaaS content marketing? Share below! 💬 https://lnkd.in/eN8fPgQs

Content marketing is dead. ...at least the way everyone has been doing content marketing for the past decade. HubSpot showed the world that inbound marketing worked, and we, as marketers, drowned the world in low-quality content. Now, marketers are being tasked with making their companies stand out in that sea of SEO-optimized garbage. And here's the kicker: We have even fewer resources than before to make that happen. But, believe it or not, it's still possible! Here are 3 steps to run successful a successful content strategy in 2024: 1. Nail your messaging Instead of throwing a bunch of different ideas at the wall and seeing what sticks, lock down 2-3 core pieces of messaging that resonate with your audience and brand. This requires you to do more research and talk to your customers (yes, like actually schedule Zoom calls with them, not just ask sales what they think). 2. Reduce, reuse, recycle A lone piece of content should never exist. Instead, use the same idea, messaging, and assets, but in a variety of formats across channels. A blog post should also be a webinar, part of a guide, the subject of a podcast, and several social posts and video shorts. It's infinitely easier to repurpose content than it is to create from scratch. 3. Scale with software Don't buy software to define your content strategy, but once you have a solid content strategy, scale it with AI and other software tools. This is where HubSpot's new Content Hub comes in! It's an all-in-one, AI-powered content marketing software that helps you create and manage personalized content experiences. Here's an example of how you can use Content Hub to achieve all 3 of the above steps: - First, use the Brand Voice tool to analyze your existing content and train HubSpot AI on your company's tone and messaging - Then, use the AI Blog Post generator to create an on-brand blog post from a single prompt - Lastly, use the Content Remix tool to turn that same blog post into an ad, a social post, and a narrated podcast. Content Hub is available starting TODAY! Want to know more about how you can stay ahead of the content marketing curve with HubSpot? Book a meeting at the link under my name at the top of this post. #hubspottipsandtricks

Want to supercharge your content marketing ROI? It's time to align your strategies with revenue goals! I recently came across this fantastic article on Search Engine Land titled "ROI-driven content marketing: Aligning strategies with revenue goals". And let me tell you, it's a game-changer. Here are some key takeaways: • Content marketing is a powerful tool for driving revenue when executed with a clear focus on ROI. • To calculate your content marketing ROI, use this formula: (Return – Investment) / Investment x 100 = ROI percentage. • Set specific goals aligned with your business objectives and track key metrics like organic traffic, leads generated, and conversion rate. • Choose the right attribution model based on your goals and sales funnel complexity. • Create valuable, actionable content that resonates with your target audience and optimizes for conversions. • Boost your content marketing ROI by improving content quality, optimizing for search, promoting on the right channels, and repurposing content. Check out the full article here: https://lnkd.in/gwQ_SHen By aligning your content marketing efforts with revenue goals and delivering high-quality, targeted content across multiple channels, you can drive meaningful results for your business. Happy Monday! Let me know your thoughts. Casey Jones #ContentMarketing #ROI #RevenueGoals #DigitalMarketing #SearchEngineLand

Why Your Content Marketing Strategy Failed! Listen up CEOs, Founders, Business Owners. You need effective content marketing strategy for your business success. If you ever found yourself asking: “Why isn’t our content marketing working?” It's because your approaches are failing. Here are 6 reasons your content marketing might be falling flat (plus solutions): 1. Lack of Clear Goals: If you don’t know what you want to achieve, how can you expect your audience to engage? Solution: Establish specific, measurable objectives before you start creating content. 2. Ignoring Your Audience: Creating content without understanding your audience's needs and preferences is a recipe for disaster. Solution: Invest time in researching your target's demographic to tailor your messaging. 3. Inconsistent Posting: Regularity is key. An erratic posting schedule can confuse your audience and diminish your brand’s visibility. Solution: Create a content calendar to maintain consistency. 4. Poor Quality Content: Quality trumps quantity every time. If your content is full of errors, lacks depth, or fails to provide value, it will not resonate with your audience. Solution: Focus on creating high-quality, engaging material. 5. Neglecting SEO: Great content won’t help if nobody can find it. Solution: Optimize your content for search engines with relevant keywords and proper formatting. 6. Failure to Analyze Performance: If you’re not tracking your content’s performance, how will you know what works? Solution: Use analytics tools to assess engagement and adjust your strategy accordingly. When you avoid all of these, and use the solutions I've shared, you're on the path to a successful content marketing strategy. P.S. What's your biggest challenge in content marketing? Share in the comments!

StoryChief Review: The Ultimate Content Marketing Platform? - Content marketing is essential for businesses of all sizes. However, juggling multiple tasks, such as content creation, SEO optimization, and social media sharing, can become time-consuming and overwhelming. That's where StoryChief comes in, the ultimate content marketing platform for businesses! From creating and collaborating on content to optimizing it for search engines and sharing it across various platforms, StoryChief offers a centralized platform that simplifies your content marketing workflow. Its user-friendly interface and powerful features promise to be an excellent solution for all your content marketing needs! But we'll get more into that later in the article. In this StoryChief […] - https://lnkd.in/efhiiBWw

StoryChief Review: The Ultimate Content Marketing Platform? - Content marketing is essential for businesses of all sizes. However, juggling multiple tasks, such as content creation, SEO optimization, and social media sharing, can become time-consuming and overwhelming. That's where StoryChief comes in, the ultimate content marketing platform for businesses! From creating and collaborating on content to optimizing it for search engines and sharing it across various platforms, StoryChief offers a centralized platform that simplifies your content marketing workflow. Its user-friendly interface and powerful features promise to be an excellent solution for all your content marketing needs! But we'll get more into that later in the article. In this StoryChief […] - https://lnkd.in/efhiiBWw

Static strategies no longer cut it. Agile content marketing adapts to evolving customer needs, SEO trends, and real-time insights. Brands embracing agility see higher engagement and faster conversions. It's time to iterate and innovate. https://lnkd.in/g-yPU2FJ #ContentMarketing #SEO #DigitalStrategy

For years, I've spoken to groups and conferences about how to use creativity and agility to get an unfair advantage over your competition. What that means, has both stayed the same in some aspects and drastically changed in others. Two areas that have changed a lot are SEO and Content Marketing. I found this in my feed from MarketingProfs this morning. It's a really good primer on how to use agile content marketing to improve your impact with both SEO and content marketing. #SEO #contentmarketing #agile #creativityandagility https://lnkd.in/dMQb-Arq

Use of content marketing among B2B marketers worldwide 2023 https://lnkd.in/dPNgF-4N During a July 2023 survey among marketers worldwide, 53 percent stated that they already had a documented content marketing strategy. #fascinatid #B2Bcontentmarketing #B2Bmarketing #B2Bcontent