🌍 Europe has been very stable in its purchasing habits, also when it comes to payment methods: a highly banked population, with the possibility to pay with credit and debit cards for day-to-day purchases.
However, in the last decades, local payment methods have gained their share of the market thanks to higher transaction speed or lower fees. By 2028, credit card transactions may fall to 21% (vs. 38% in 2023), and debit card transactions are predicted to fall from 14.5% in 2023 to 9.1% in 2028.
🚀 New consumer trends indicate that providing flexible payment options, including A2A and digital wallets, is key to remaining competent in the market. The number of users of these digital wallets and A2A schemes speaks for themselves:
-Twint (digital wallet from Switzerland): 5+ million users in 2023
-Satispay (digital wallet from Italy): 3.8 million users in 2023
-iDeal (A2A payment scheme from the Netherlands): 12 million users in 2023
#twint #satispay #ideal #boku #localpaymentmethods
Chief Executive Officer at Prime Airtime
5moGood time to post ;) especially as Turkey just got through to the quarter finals of the Euro Cup. Smart Marketing!