ThoughtSpark’s Post

Initial PR pitches are just a necessary evil to get to the good stuff: follow-ups. The vast majority of responses you receive from journalists will come from follow-ups. Don’t treat them like an afterthought. Before you even send the initial pitch, plan a couple follow-up messages that share something valuable you purposely left out of the original pitch. This will make your follow-ups less annoying and more intriguing.

So rare to get tips like this. take note

Pitching stories or op-eds tied to planned events: awesome! Pitching stories or op-eds tied to planned events 24 hours before those events: less awesome. Give journalists time. This is also where knowing an outlet's rhythms come into play. At PR Daily, we publish all our stories in the morning. So if you send me something in the afternoon, it typically won't publish until the next morning. So you're giving audiences only a few hours to discover the content before it's obsolete. That's not helpful to your PR goals, either.

PR Unfiltered: Why Press Releases Matter - It’s easy to underestimate the power of a good press release. But trust me, a well-crafted release can get you noticed. Make sure it tells a compelling story, hits the key points, and provides journalists with everything they need to cover your story. Don’t just blast it—target the right people.

STOP the Scroll: Your PR Pitch Needs THIS! Want to get noticed by journalists and secure coverage that actually moves the needle? The secret isn’t flashy subject lines or gimmicks, it’s personalisation. Mass emails get ignored. Thoughtful, tailored pitches? They build relationships, earn trust, and get results. 🎯 Research their beat. 🖋 Write a subject line they can’t ignore. 💬 Show you know their work—and their audience. ✨ When you put in the effort to make it personal, journalists will take notice—and your brand will reap the rewards. 👉 Read the full guide to crafting pitches that work on Substack 👇🏼 #PRTips #MediaRelations #BrandStrategy https://lnkd.in/e7BNHxts

Someone else commented on here about a declaration from PR Week the other day that the press release is dead. It’s hardly an original observation – we’ve heard it many times before (including from PR Week - yawn!). Frankly, it’s poppycock. And here’s why. The press release:   - Enables you to focus on your messaging. - Allows you to craft and hone that message. - Gives you the perspective of a news editor (or at least it should). - Provides the scope to get cohesion and buy-in from across the business before going public. - Affords you the chance to step back and address resulting difficult questions and scrutiny (the Q&A). - Provides the formal and historic record on a position or around an issue.   You need to try harder PR Week if you want to inspire debate across the sector.   (Photo: Suzy Hazelwood @ Pexels) #pr #publicrelations #pressreleases

Taking a media-first approach to pitching can make your story more efficient and impactful. 📈 Allison Carter's article with Ragan Communications and PR Daily dives into how tailoring your pitch to the right journalist and their audience can save time and yield better results. 👉 Read more: https://lnkd.in/eWAC8hxV #Publicity #PRlife #PublicRelations #PRagency

PR has leveled up! ⬆️ Modern PR is still PR, just in a world where analytics rule, conversations flow both ways and authenticity is king. Check out more about leveling up your PR program to shape narratives, build relationships and drive audiences to action in Lindsey (Peck) Groepper's recent blog. Link in the comments!

🌟Unleash the Power of Strategic PR with Make You Known Marketing!🌟 Whether you're navigating a crisis or making a big announcement, our expert team is here to ensure your message is heard loud and clear. From drafting and distributing press releases to developing press conferences, contacting media outlets, managing crises, and providing top-notch speech writing and delivery coaching, we've got you covered. 📢✨ Let us help you manage media perception and create earned media success! 🌐MakeYouKnownMarketing.com 📞(508) 737-1095 #MakeYouKnownMarketing #PublicRelations #MediaManagement #CrisisManagement #PressReleases #SpeechWriting #PRStrategy

🌟 Unleash the Power of Strategic PR with Make You Known Marketing! 🌟 Whether you're navigating a crisis or making a big announcement, our expert team is here to ensure your message is heard loud and clear. From drafting and distributing press releases to developing press conferences, contacting media outlets, managing crises, and providing top-notch speech writing and delivery coaching, we've got you covered. 📢✨ Let us help you manage media perception and create earned media success! 🌐MakeYouKnownMarketing.com 📞(508) 737-1095 #MakeYouKnownMarketing #PublicRelations #MediaManagement #CrisisManagement #PressReleases #SpeechWriting #PRStrategy