Jay Thomson’s Post

The Ripple Effect of AI: From Creation to Consumption Scott Brinker's latest post got me thinking about how we use AI in marketing. It has the potential to improve or worsen the buyer experience depending on its application. It's not just about automation, it's about making things better for our buyers. This chart, in particular, stood out for me: 💥 Creation Explosion: AI democratises content and software creation, leading to massive growth (and potential overload). Focus on quality over quantity. 🧲 Pull, Don't Push: Buyers will use AI to filter the noise, actively seeking information instead of passively receiving it. This emphasises the need for marketers to adapt to a world where they can no longer rely on simply broadcasting messages. 📊 Data as a Key Differentiator: Proprietary data becomes crucial for cutting through the clutter and delivering personalised experiences. This emphasises the need for businesses to prioritise data quality, analysis, and privacy to effectively target and engage customers in the new AI-driven landscape. Read the full post on ChiefMartech https://lnkd.in/gJwGsQ2S #martech #AI #customerexperience #FutureofMarketing #TLMA

AI was the center of attention and driver of major investments in 2023. However, as the hype peak subsides, companies now look to understand and leverage its true capabilities for 2024.  Our article shares 4 ways to utilize AI in demand generation—beyond simple content creation to enable your growth. https://hubs.ly/Q02nyd7D0 #b2bmarketing #ownyourfunnel #demandgeneration

As AI continues to change the digital landscape, a crucial question arises: are AI investments slowing or sustaining digital ad spends? Recent trends suggest a slowdown in AI investments, but does this mean a decline in digital ad spends? Key takeaways ⬇️: - AI adoption is becoming increasingly crucial for businesses to stay competitive. - Economic uncertainty and budget constraints may lead to a temporary slowdown in AI investments. - However, digital ad spends are expected to continue growing, driven by AI-powered efficiencies and effectiveness. What does this mean for marketers and advertisers? 🤔 - AI is no longer a luxury, but a necessity for driving business growth. - Strategic AI investments can lead to sustained digital ad spend growth. - Embracing AI-powered solutions can help navigate economic uncertainties. #AI #DigitalMarketing #AdSpends #MarketingStrategy #Innovation

💥 How AI is Transforming the Digital Marketing Landscape 💥 The rise of artificial intelligence (AI) has revolutionized industries across the board, and digital marketing is no exception. AI is no longer a futuristic concept but a powerful tool that is reshaping how businesses connect with their customers. From predictive analytics to personalized content and automated customer service, AI is transforming the digital marketing landscape by making strategies more effective, efficient, and tailored to the needs of modern consumers. Read the blog post : https://lnkd.in/gdcWitQK #marketinganalytics #consumerbehaviour #consumerinsights #datainsights #dataanalytics #userbehaviour #marketingROI #budgetoptimization #marketingbudget #cmo #manufacturing #cpg #fmcg #consumerelctronics #predictiveanalytics #decisionmaking #businessgrowth #marketingsuccess #revenuegrowth #actionableinsights

Advertising agencies face an innovator's dilemma as AI disrupts the industry. Will they adapt or risk obsolescence. https://lnkd.in/d6J5TAir #InnovatorsDilemma #AdvertisingAgencies #AIDisruption #AdaptOrDie #DigitalTransformation #InnovationStrategy #DisruptiveInnovation #MarketingTrends #AgencyTransformation #FutureOfAdvertising #EmbraceChange #EvolutionOfAgencies #AgencyAgility #TechnologyAdoption #ArtificialIntelligence Penri Jones

Don't Miss the AI train and embrace the Future of Advertising! Dear advertising colleagues, let's have a real talk about Artificial Intelligence (AI). It's not just another buzzword—it's the future of our industry, and here's why we can't afford to miss out: 1. Overcoming Fear: Yes, AI might seem intimidating at first, but letting fear hold us back means missing out on endless opportunities for growth and innovation. Let's face it head-on and reap the rewards. 2. Staying Relevant: In an ever-evolving landscape, staying stagnant is not an option. Embracing AI ensures that we stay relevant and competitive in a rapidly changing market. 3. Unlocking Potential: AI has the power to revolutionize the way we work, from hyper-targeted campaigns to predictive analytics. By harnessing its potential, we can unlock new levels of efficiency and effectiveness. 4. Future-Proofing: By integrating AI into our workflows now, we're future-proofing our careers and businesses. Those who adapt and embrace change will thrive, while those who resist risk being left behind. 5. Collaborative Learning: Let's approach AI not as a threat, but as a collaborative partner. By working hand in hand with AI, we can amplify our creativity, refine our strategies, and achieve greater success together. So, let's cast aside our fears, embrace the possibilities, and dive headfirst into the world of AI-driven advertising. The future is bright, and with AI by our side, the possibilities are limitless. Who's ready to join me on this exciting journey? 🌟 #EmbraceAI #AdvertisingInnovation #FutureForward

Soumya Pattanayak, Associate Director - MarTech, AI & Digital Marketing at BlinkX by JM Financial Services Ltd, shares insights on how MarTech has now become critical for businesses by driving efficiency in marketing operations and becoming profit drivers in an article published in Indiantelevision.com Read full article: https://rb.gy/qm9fuw #PersonalizedInvesting #MarTech #DataDrivenMarketing #getBlinkX

Embrace AI and watch your digital marketing soar! 🚀 Got thoughts on AI in marketing? Share 'em below! 👇 Visit our website for more insights: https://serpslice.com #DigitalMarketing #AITools #GrowthStrategy #BlessedBeTheSERP

The rise of artificial intelligence (AI) has changed hundreds of industries, and digital marketing is no exception to this trend. For businesses looking to grow their online presence, attract customers, and grow their bottom line, leveraging AI for ideation and content creation has become an increasingly relevant tool. Read our latest blog post to discover the pros and cons of AI content, industries benefiting, and when it's the right choice for your business. #AIcontent #contentmarketing https://hubs.la/Q02rQ-Nb0

Basis AI is here and it’s ready to flex its muscles for brands! 💪 Our developers have optimized Basis AI so it can tailor to your brand’s needs and unlock the digital advertising operations you’ve envisioned. Explore this powerful tool here and how it will provide you with incredible results: https://ow.ly/Xi5950Soupa #BasisAI #AI #Technology