I had the pleasure of joining Ian Michels on the latest episode of Attribution Time. In this episode we delve into: - Effective strategies for conveying the importance of marketing attribution. - How to align marketing metrics with executive priorities. - Practical tips for making data-driven decisions that resonate with leadership. This conversation is packed with insights for marketers looking to bridge the gap between their efforts and executive understanding. Check out the full episode and let me know your thoughts!
Surprise drop of Attribution Time with Thomas Rosen! During this episode we focus on how to talk to executives about attribution. https://lnkd.in/gK9vxFMZ
It's great to see discussions around marketing attribution gaining momentum. Aligning marketing metrics with executive priorities is a crucial step in demonstrating the value of marketing efforts. What strategies have you found most effective in implementing data-driven decision making within your organization?