Thomas McKinlay 🎓’s Post

From Render to Static: ep. 8 We produce hundreds of these every week. ↳ It all starts with a product render. ↳ Then our team brings it to life. What sets these ad creatives apart? I always start with one thing: ... finding your client’s WHY. I know your product is more than just a product. → It’s the solution to your customer’s problem. Whether it’s software, a weight loss program, or even shampoo, → your customer has a why behind their purchase. And I dig deep to understand that WHY. → Why would your customer buy your product? → What pain points does it solve? → What benefits does it bring to their life? → Why would they choose you over the competition? Once I nail down those answers, ↳ I start creating ads that convert. Did you find this post helpful? ↳ Share it so others can benefit too ♻️ Follow me for more tips on ad creatives!

From Render to Static: ep. 7 We produce hundreds of these every week. ↳ It all starts with a product render. ↳ Then our team brings it to life. What sets these ad creatives apart? I always start with one thing: ... finding your client’s WHY. I know your product is more than just a product. → It’s the solution to your customer’s problem. Whether it’s software, a weight loss program, or even shampoo, → your customer has a why behind their purchase. And I dig deep to understand that WHY. → Why would your customer buy your product? → What pain points does it solve? → What benefits does it bring to their life? → Why would they choose you over the competition? Once I nail down those answers, ↳ I start creating ads that convert. Did you find this post helpful? ↳ Share it so others can benefit too ♻️ Follow me for more tips on ad creatives!

From Render to Static: ep. 9 We produce hundreds of these every week. ↳ It all starts with a product render. ↳ Then our team brings it to life. What sets these ad creatives apart? I always start with one thing: ... finding your client’s WHY. I know your product is more than just a product. → It’s the solution to your customer’s problem. Whether it’s software, a weight loss program, or even shampoo, → your customer has a why behind their purchase. And I dig deep to understand that WHY. → Why would your customer buy your product? → What pain points does it solve? → What benefits does it bring to their life? → Why would they choose you over the competition? Once I nail down those answers, ↳ I start creating ads that convert. Did you find this post helpful? ↳ Share it so others can benefit too ♻️ Follow me for more tips on ad creatives!

My 5 biggest struggles when I first started doing creative strategy. 1. Figuring out where to even start 2. Building new ads from scratch, every week 3. Trying to make the products appealing to everyone 4. Borrowing ideas from competitors and bigger brands 5. Obsessively tracking performance for the new ads To anyone reading this who has similar struggles, here's my advice: 1. Each ad should address a customer problem 2. Make iterations. Copy, layouts, images. Iterate! 3. Your product isn't for everyone, find the right niches 4. The best ideas come from studying your customers 5. Make small bets on new ads. Scale what works

I've been deep-diving into what makes static creatives not just pop, but convert. And guess what? I've compiled all my findings into a PDF that I’m super excited to share with you. Inside, you’ll discover: ➡️Feature-based creatives that highlight product ingredients and appeal to informed consumers. ➡️Before-After Visuals showcasing undeniable proof of efficacy. ➡️Benefit and Testimonial Themes that build trust and highlight natural wellness. ➡️Humorous Ads that stand out and encourage sharing. ➡️ Offer-based creatives with multi-product visuals driving immediate conversions. Each theme is dissected to reveal why it worked, from leveraging scientific precision to harnessing the power of personal success stories. 👉 Swipe through the visuals, stats, and real-world examples that have been running for the longest time with significant results. Still think static ads don’t convert? Think again. 🚀 Hope it helps us make informed decisions in our future creatives :)

📕 The Playbook of Ad Creatives is LIVE! - 58 practical Ad Creatives recommendations - 12 mock-ups showing optimized ads - 1,000+ pages & $1,800 worth of research summarized 📈 Use it to craft more effective ads that drive more sales and move the needle for your brand. Design ads based on scientific evidence, no more opinions or gut-feelings. Pre-optimize your ads with science, and get results. ORDER YOUR COPY FOR 20% OFF: 👉 Go to products. sciencesays. com 👉 Use code 20OFF ⌛ Launch offer only valid for 24 more hours!

Let me break it down for you. Yes, let me break down the attractive ad theory. So let’s compare. Year one: Ads with just visuals looked great but barely got clicks. Year two: Adding powerful words turned those same ads into conversion machines. Stop: depending on visuals alone, they grab attention but don’t close the deal. Start: pairing attention-grabbing visuals with copy that drives action. I’ve tested this formula over 5+ years, and it works every single time. What’s stopping you? #visuals #marketing #ad #digitalmarkeiting #adcreative #branding

The first three seconds of an ad are crucial for grabbing attention and stopping the scroll. Hooks go beyond just the message about your product. They include visuals, trends, and even sounds. So what's the formula to craft a thumb-stopping hook? 🧐 A successful hook typically starts with identifying a problem and then presenting the solution (your product). Here are some creative ways to present the problem... 💬 Show a text conversation with a friend, "I am always so bloated" followed by introducing your product, an anti-inflammatory, as the solution. 📱 Respond to a comment (either real or staged) to highlight a common FAQ and answer with your product or USPs 🤯 Tease with a cliffhanger, "You won't believe how this product changed my life" To keep the ideas flowing, build a library of hook starters for ongoing inspiration. So, what are the key elements of a great hook? 👇 ⚡️Start with unique visuals in the first 3 seconds to capture attention ⚡️Address your audience's unique problems and motivations  ⚡️Ensure your message is clear and resonates with their specific concerns Pull from your library of hook ideas and create 2-3 different hooks for each of your video ads. This will help you with creative volume and you'll get more out of your ideas. For your top-performing ads, refresh with new hooks so that you can continue to capitalize on your best ads! Drop your thoughts in the comments.

You've got to hook your audience to stop the scroll. Check out our formula to craft a winning hook below 👇

Create winning ads 10x faster. Learn more here: https://tryatria.com Loved this M&Ms ad concept. Consistency is a superpower in marketing. Ad concept you can swipe: Show your history -> Timelines style. There's an emotional power in stability. Think about it for a second. Look at AI today. How fast things are changing. Now is a perfect time to tap into these: → Heritage: Establishes your brand as timeless and trustworthy → Nostalgia: Taps into fond memories associated with your product → Simplicity: Reinforces a clear, uncomplicated brand identity In an "always on" world that's changing quick... Bring your audience a sense of relief. Stability. Nostalgia. Simplicity. There's power there. — 👋 Follow Ray (지범) Jang 🐰 for more winning ads. Liked this? ♻️ Repost to share!