💡 Safe is Invisible. If you do what everyone else is doing, audiences will tune out. Take JACQUEMUS and “Bus Aunty” or Marc Jacobs and Sylvanian Drama. They broke the mold, leaned into their creators’ authentic styles, and earned incredible attention. Here’s the challenge: 👉 If your brand was drunk, on a table, at a bar - what one thing would people remember? That’s what you need to amplify. It’s time to stand out. Safe isn’t just boring, it’s invisible.
Love this and in some respects breaking the mold applies to our life's work as we as individuals are our own brand
Say it louder!
Couldn't agree more! We spoke to this at our Gaming Webinar yesterday - stop thinking about what you want to see your brand doing, and think about where your audience want to engage! Who, what, where do they love - and show up in those, in unexpected ways...
You are 💯 spot on!
CGO @ DAIVID | #CreativeEffectiveness at SCALE, #CreativeData #Emotions & #Attention
4wAmen Tom Sweeney. Differentiation IS effectiveness. As you know though, there is a mahoosive say/do gap between the word 'bold' on briefs and the end of the creative process. It has a name and we should force all marketers to know it. https://en.wikipedia.org/wiki/Von_Restorff_effect