Tom Sweeney’s Post

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Global VP Influencer @ Brainlabs | Board Trustee at Havens Hospices | Marketing, Influencer, Social, Media, Product & Strategy | Public Speaker

💡 Safe is Invisible. If you do what everyone else is doing, audiences will tune out. Take JACQUEMUS and “Bus Aunty” or Marc Jacobs and Sylvanian Drama. They broke the mold, leaned into their creators’ authentic styles, and earned incredible attention. Here’s the challenge: 👉 If your brand was drunk, on a table, at a bar - what one thing would people remember? That’s what you need to amplify. It’s time to stand out. Safe isn’t just boring, it’s invisible.

Barney Worfolk Smith 🦩

CGO @ DAIVID | #CreativeEffectiveness at SCALE, #CreativeData #Emotions & #Attention

4w

Amen Tom Sweeney. Differentiation IS effectiveness. As you know though, there is a mahoosive say/do gap between the word 'bold' on briefs and the end of the creative process. It has a name and we should force all marketers to know it. https://en.wikipedia.org/wiki/Von_Restorff_effect

🍃 David Morris 🍃

I'm a strategist working with UK & International functional food, drink & supplement brands to get market ready, get results & make profit as my cross industry years of experience of tried & tested methods work.

3w

Love this and in some respects breaking the mold applies to our life's work as we as individuals are our own brand

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Laura Crosby

Passionate about building relationships and communities though marketing and social media, making B2B more human.

4w

Say it louder!

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Helen Clow

Growth Director @ Brainlabs | Influencer

4w

Couldn't agree more! We spoke to this at our Gaming Webinar yesterday - stop thinking about what you want to see your brand doing, and think about where your audience want to engage! Who, what, where do they love - and show up in those, in unexpected ways...

Adrian Preston

Consultant. Office furniture brokering consultants since 2000. We help YOU to buy/sell your good quality office furniture. Sustainability and re-use are our passions! Recycling | Sustainability | Re-use |

4w

You are 💯 spot on!

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