Tom Sweeney’s Post

With influencer marketing spend expected to exceed $30 billion in 2024 (😮), it’s fitting that this year's #CannesLions — AKA the #MetGala for creative marketers — introduced Lions Creators: a new space for creators to network and engage through innovative programming, including presentations, panels, and roundtables. 🌟 But this isn't just a win for Creators, it's also a strategic move for Cannes Lion to leverage new tactic: “What will be cool is how folks around the world start to see this event,” says Joe Gagliese, co-CEO and co-founder of Viral Nation, who helped create the new program. “More and more people who maybe aren’t familiar with Cannes are going to see Cannes, so I think there’s a reciprocal benefit to the festival of having these creators’ audiences follow along with what a Cannes experience is like, which is awesome for both parties.” Is influencer marketing part of your 2024 strategy? If so, how effective is it, and can it be optimized? If not, should you consider exploring this tactic? 🤔 #CannesLions2024 #InfluencerMarketing #MarketingTrends #GenZ

Influencer marketing took centre stage for the first time ever at this year's Cannes Lions International Festival of Creativity. Stevie Johnson recaps his key learnings from this year's Festival, encapsulated by the three Cs: 👉 Creator 👉 Community 👉 Culture As the marketing landscape continues to evolve, these elements are becoming increasingly crucial for brands aiming to resonate with their audiences. Read more: https://lnkd.in/eu6_WkPm #CannesLions #InfluencerMarketing #CreatorEconomy

Remember when #InfluencerMarketing was a novel idea? It's now a cornerstone of modern marketing strategies--and not just consumer but also #B2B. Our understanding of 'influence' is getting a major upgrade:  #Brands are no longer just chasing reach; they're building #meaningful, long-term collaborations with nano, micro, and mid-tier influencers to ensure #authenticity and boost engagement. Dive into the future of influencer relationships with HAVAS Red US's latest white paper - The State of the Influencer in 2024: A Client’s Perspective. It's more than just insights—it's your roadmap to mastering influencer marketing in this dynamic landscape. https://lnkd.in/gjnFp3Fq

Social Media Trends in North Africa: Harnessing Digital Platforms for Growth North Africa’s social media landscape is characterized by its diversity, rapid evolution, and the increasing influence of digital platforms on consumer behavior. By understanding local preferences, leveraging visual content, and embracing influencer marketing, brands can navigate this dynamic market landscape and unlock growth opportunities in the digital age. view full article here: https://lnkd.in/diZGz9Xx

👋 Welcome to the DigitalDudes.net style of brand elevation through strategic SEO and authentic influencer marketing! 😎 In a digital world where visibility equates to currency, we ensure your brand shines through: 1️⃣ Precision-Oriented SEO: Beyond just high rankings, we put your brand where it counts—in front of your ideal audience. 2️⃣ Genuine Influencer Collabs: No hit-and-run gains here—we build enduring partnerships that amplify your brand's visibility while fortifying its credibility within crucial circles. Result? We deliver more than just eyeballs— we cultivate trust and foster a loyal community around your brand. Take your brand a notch higher with us! Visit https://lnkd.in/eWcx53Eb. 💼 P.S. Your top digital marketing priority this year? Let's brainstorm & supercharge it together! #DigitalDudes #StrategicSEO #InfluencerMarketing Word Count: 129.

What’s next for the #Influencer #Marketing Track? Are Max and I done with it⁉️ At The European Marketing Academy (EMAC) Conference I have been approached several times whether Dr. Maximilian Beichert and I will keep bringing together the community around influencer marketing. Of course we will! Influencer marketing, or the #creator #economy in general, is still in its infancy and so many new research directions emerge constantly. One, which will bridge domains in marketing research, is employees now actively being encouraged to becoming opinion leaders—and this will get the B2B domain excited and involved in the creator economy. Besides new directions, we finally see more and more publications on influencer marketing and special issues being set up, namely in IJRM (this year) and JAMS (next year). So what‘s our vision? We will most likely launch the Creator Economy EMAC SIG, organize two special sessions at the EMAC Conference as part of it, and keep curating a track with hand-picked presentations on the creator economy at the Marketing Science Conference. Off to Santorini and then Milan for two more exciting conferences‼️

🌍 At Inklusive, we don’t just market brands—we elevate them to new heights. As a global influencer marketing and content creation agency, headquartered in London and operating worldwide, we are committed to bridging the gap between brands and audiences through impactful campaigns and innovative strategies. Our expertise spans: 🎯 Influencer campaigns powered by AI to ensure perfect brand alignment. 🎥 Content creation that turns visions into reality across all platforms. 🌟 Talent management connecting brands with a diverse roster of creators. 📱 Social media strategies designed to captivate and convert. 🎉 Experiential events and activations that create lasting connections. From crafting viral TikTok hits to launching unforgettable branded events, we are your partners in making ideas a reality. 🚀 💬 Let’s start a conversation about how we can help your brand grow. Visit us at [inklusive.uk](https://inklusive.uk). #MarketingInnovation #ContentCreation #InfluencerMarketing #BrandActivation

Revolutionize Your Brand's Presence with Efluenz ! Dive into a world where expertise blends with innovation to transform your influencer marketing strategy. Seize the opportunity to elevate your brand with our customized, trend-forward approaches. For a deeper dive into how we can tailor our strategies to your unique needs, reach out to our dedicated sales team. For insights that drive growth in France, connect with Elise Oturbon. In Belgium, Clara Gatz and Katrien De Vos are your go-to experts. Let’s craft impactful narratives together and push your brand to the forefront. #Efluenz #ElevateWithInfluence

🌟 Hong Kong Influencer Marketing Spending Report Q2 2024 is here! 🌟 Discover the latest trends and insights in the influencer marketing landscape for Q2 2024. Our comprehensive report covers key industries, including Beauty & Cosmetics, Food & Beverage, Electronics & Appliances, and more. 🔍 What's inside? 🟨 Total spending figures for each industry 🟨 Top players and their strategic influencer collaborations 🟨 Detailed campaign highlights and key takeaways Don't miss out on valuable data and analysis that can help shape your marketing strategies. 📥 Click the link to download the full report now! https://lnkd.in/gtDNJyQF #InfluencerMarketing #MarketingTrends #HongKong #Q22024 #IndustryReport #Cloudbreakr

"Hello Everyone! I'm Sidra Gulzar, a passionate Social Media Manager. My goal is to help businesses thrive on social media and grow their brands. My expertise ; Social Media Strategy Content Creation Brand Management Influencer Marketing Digital Advertising Follow me for valuable insights and industry updates! Let's connect! #SocialMediaManager #BrandBuilder"