Thomas O'Malley’s Post

The Data Decay Dilemma: Combatting B2B Data Degradation 📉 In B2B marketing, data decay is one of the most insidious issues, with approximately 30% of databases degrading annually due to job changes, company relocations, and industry shifts. The impact? Wasted marketing spend, missed connections, and inaccurate lead scores. To counter this, consider adopting a multi-layered approach: Automated Data Refreshes – Schedule routine data checks to cleanse invalid records automatically. Third-Party Data Enrichment – Layer your data with third-party providers to refresh essential details without relying on customer input. Behavioural Triggers – Rather than relying solely on static data, use real-time activity (e.g., email opens, content downloads) to inform your lead nurturing and scoring. With these practices, data degradation can become a manageable challenge, allowing for more accurate, meaningful connections. #DataDecay #B2BData #MarketingAutomation #RevMagic

✅ Don’t sleep on your data clean-ups!💥 Data decay is a huge risk to your marketing campaigns and may even impact your business as a whole! 💯 Always ensure that your databases are updated and compliant through data-clean-ups, enrichment, and audits! Learn about the signs of data decay in our latest entry: https://okt.to/DrwPMj #tech #B2B #B2Bmarketing #data #growth #demandgeneration #datadecay #emailmarketing

Ready to revolutionize your B2B go-to-market strategy? 🚀 Intent data is the key to identifying and prioritizing accounts with high buying potential in today’s digital landscape. In our latest blog, we explore: • How intent data enhances commercial efficiency and effectiveness • The challenges of implementation and how to overcome them • Practical strategies to maximize these insights Discover how B2B companies are achieving: ✅ Better time-to-market ✅ Greater sales efficiency ✅ Increased conversion rates Are you ready to transform your sales and marketing approach? Read our full article and take the first step toward a smarter, more effective go-to-market strategy. 👉 [ https://lnkd.in/dTVE5RDM ] Upcoming webinar about Sales Intelligence Based on Intent Data: 👉 [ https://lnkd.in/dVjM75Cb ] #B2BMarketing #IntentData #GoToMarket #SalesStrategy #RevOps

Intent data is so important for B2B companies to understand prospect behaviour so they can drive higher conversions with shorter sales cycles. If you're using intent data as part of your marketing strategy, you need to make sure you're using a provider that is trustworthy. Want to know which intent data provider is right for your business? Our deep dive compares Bombora and Bidstream data, covering data sources, quality, privacy, and more. Check it out here: https://bit.ly/3XatY8b #intentdata #B2Bmarketing #datadriven #marketinginsights

B2B Data Aggregators, Don't Let Poor Data Quality Hold You Back. Ensure your clients receive valuable insights with Whitelist Data's high-quality services. Avoid misguided strategies, missed opportunities, and financial losses. Upgrade your data today and unlock the full potential of your clients' marketing efforts. Website Link: https://whitelistdata.com/ #DataQuality #B2BData #DataEnrichment #MarketingInsights #WhitelistData

✅ Don’t sleep on your data clean-ups!💥 Data decay is a huge risk to your marketing campaigns and may even impact your business as a whole! 💯 Always ensure that your databases are updated and compliant through data-clean-ups, enrichment, and audits! Learn about the signs of data decay in our latest entry: https://okt.to/DrwPMj #tech #B2B #B2Bmarketing #data #growth #demandgeneration #datadecay #emailmarketing

The false allure of B2B intent data https://buff.ly/3vwV4LI Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals. #B2B #data #martech

𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐏𝐨𝐨𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐃𝐚𝐭𝐚 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞 𝐚𝐧𝐝 𝐁𝐮𝐝𝐠𝐞𝐭? Are you fed up with email campaigns that don’t deliver? Frustrated by poor-quality data that leads to bounced emails, low engagement, and wasted effort? 💡 Here’s the truth: Bad data isn’t just annoying—it’s costing you sales and damaging your reputation. Say Goodbye to Bad Data At Data Bubble, we believe you deserve better. With high-quality, GDPR-compliant B2B data, you can: ✅ Reach the right people with accurate, targeted information. ✅ Boost engagement and convert leads into sales ✅ Protect your brand with fully compliant data practices Stop Settling for Rubbish It’s time to take control of your campaigns and invest in data that works for you. Don’t let poor data drag your business down any longer. 👉 Ready for data you can trust? Let’s talk! Call 0113 465 5555 and start turning your marketing into measurable success. Let’s bin the rubbish and start delivering results! 🚀 #Sales #Marketing #B2BData #BusinessGrowth #DataBubble

𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐏𝐨𝐨𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐃𝐚𝐭𝐚 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞 𝐚𝐧𝐝 𝐁𝐮𝐝𝐠𝐞𝐭? Are you fed up with email campaigns that don’t deliver? Frustrated by poor-quality data that leads to bounced emails, low engagement, and wasted effort? 💡 Here’s the truth: Bad data isn’t just annoying—it’s costing you sales and damaging your reputation. Say Goodbye to Bad Data At Data Bubble, we believe you deserve better. With high-quality, GDPR-compliant B2B data, you can: ✅ Reach the right people with accurate, targeted information. ✅ Boost engagement and convert leads into sales ✅ Protect your brand with fully compliant data practices Stop Settling for Rubbish It’s time to take control of your campaigns and invest in data that works for you. Don’t let poor data drag your business down any longer. 👉 Ready for data you can trust? Let’s talk! Call 0113 465 5555 and start turning your marketing into measurable success. Let’s bin the rubbish and start delivering results! 🚀 #Sales #Marketing #B2BData #BusinessGrowth #DataBubble

𝐓𝐢𝐫𝐞𝐝 𝐨𝐟 𝐏𝐨𝐨𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐃𝐚𝐭𝐚 𝐖𝐚𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞 𝐚𝐧𝐝 𝐁𝐮𝐝𝐠𝐞𝐭? Are you fed up with email campaigns that don’t deliver? Frustrated by poor-quality data that leads to bounced emails, low engagement, and wasted effort? 💡 Here’s the truth: Bad data isn’t just annoying—it’s costing you sales and damaging your reputation. Say Goodbye to Bad Data At Data Bubble, we believe you deserve better. With high-quality, GDPR-compliant B2B data, you can: ✅ Reach the right people with accurate, targeted information. ✅ Boost engagement and convert leads into sales ✅ Protect your brand with fully compliant data practices Stop Settling for Rubbish It’s time to take control of your campaigns and invest in data that works for you. Don’t let poor data drag your business down any longer. 👉 Ready for data you can trust? Let’s talk! Call 0113 465 5555 and start turning your marketing into measurable success. Let’s bin the rubbish and start delivering results! 🚀 #Sales #Marketing #B2BData #BusinessGrowth #DataBubble