Thomas HEZARD’s Post

Taking place in Milan this week - Milan’s Fashion week starts tomorrow … Twice a year, Milan turns into the capital of high fashion, hosting one of the most anticipated events in the global fashion calendar—Milan Fashion Week. But it's not just about the clothes. Milan Fashion Week is a cultural phenomenon, where business, creativity, and glamour collide. Buyers, influencers, and celebrities descend on the city, turning Milan into a runway of its own. The entire week is about innovation, and it offers a glimpse into the fashion world’s sustainability trends, digital transformations, and, of course, new looks. #MilanFashionWeek #MFW #FashionCapital #ExpatinMilan

As Paris Fashion Week (PFW) wraps up we used our Consumer Intelligence solutions to analyse how some of the top global brands connected to their audiences. Example - "The Influencer Effect..." Our analysis found that from February 26 through the morning of March 5, there were more than 718,000 online posts about PFW. Those posts reached a potential audience of more than 2.97 billion people and generated more than 29.2 million engagement actions... We also analysed.... ➡ Engagement by Platform ➡ Superfan Communities ➡ Brand Impact, Sentiment & Recognition And summarised the value and impact marketers can achieve. For access to the full report visit: https://lnkd.in/ebPpcHRF To explore how your brand can use data-driven insights like these visit: https://lnkd.in/ejHTHBKR #parisfashionweek #consumerinsights #meltwater

Since 2020, the Celebrity Voice has seen remarkable growth, quadrupling its value with a 347% increase in just three years. The Influencer Voice also jumped by 177% from 2020 to 2023, garnering a total of $14.4B in MIV across the luxury sector. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," features a deep dive into the Voice split evolution across luxury, premium, and mass-market brands and what that means for your brand.  Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Gen Z Voices and global celebrities driving brand visibility. Download the report now and elevate your fashion marketing strategies. 🔗 https://bit.ly/46stygN #Launchmetrics #GenZFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport

“#Fashion embodies more than outward appearance; it reflects our values and aspirations." For some people Fashion means shelves boasting a carefully curated mix blending exclusive brand labels. At Style Baazar we have always tried to create a shopping experience as a form journey infused with style and cherished family values turning them to experiences more than mere transactions. We also have a ritual i.e. prioritizing #quality over all other parameters! We ensure this ritual by inspecting from sourcing to arrival, partnering only with suppliers who uphold our exacting standards. We meticulously place merchandise to create an inviting environment that captivates from the outset.    #StyleBaazar isn't just a retail fashion brand; it's your trusted style companion! #Influencers and #celebrities have emphasized our commitment to style and integrity, reinforcing our role as a beacon of fashion and values. #Fashion #Trendsetter

 Levi's stands out with its strategic approach to adaptation and innovation. Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing," features an in-depth analysis of Levi's creative collaborations that resonate with the younger generation's fashion sensibilities and values. Emma Chamberlain's ongoing partnership with the brand exemplifies their shared commitment to sustainability and eco-friendly initiatives, which are strongly appealing to Gen Z consumers. Notably, Emma Chamberlain generated $734K in Media Impact Value® (MIV®) through a single Instagram post, demonstrating the power of strategic Influencer partnerships. Our comprehensive report also examines the top 20 fashion and sportswear brands across luxury, premium, and mass market segments. It identifies and analyzes the most influential Gen Z voices and global celebrities driving brand visibility and engagement in today's digital-first world. Uncover invaluable insights and actionable takeaways that will guide you through the rapidly evolving fashion marketing landscape. Learn how to effectively engage with today's most influential consumer demographic and adapt your strategies for long-term, sustainable success. Download the report now to elevate your fashion marketing strategies. 🔗 https://lnkd.in/eqdeMXBp #GenZMarketing #Launchmetrics #GenzFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport #EmmaChamberlain #SustainableFashion

THE SOCIAL : this week we take a moment to reflect on fashion month and look at who, what and where lit up social media this fashion season… ⬇️ AW24 generated $528 million in earned media value (EMV) this season, up 26% on AW23 but down roughly 30% on SS24 ⬇️ PARIS Fashion Week maintained its top ranking for the most social buzz for AW24 ⬇️ with EMV of $45,879.794 Christian Dior Couture earned the No 1 spot on social with 26% of the brand’s total driven by Jisoo @sooyaaa__ ⬇️ Loewe led the luxury pack on TikTok with adhoc front row interviews and fun behind-the-scenes coverage  ⬇️ in contrast, a long standing mascot of the quiet luxury movement The Row requested that guests refrain from taking photos or videos: the ultimate stealth wealth experience ⬇️ Versace topped the rankings in MILAN, driven off the runway by Stray Kids' @hynjinnnn ⬇️ @hynjinnnn in turn broke new ground in influencer impact as the most visible influencer by EMV across all the fashion weeks, generating an unprecedented level of engagement >37% ⬇️ the hashtag #nyfw topped the TikTok trends with >5Bn views on TikTok ⬇️ jasonwubeauty became one of the first brands to go live with TikTok Shop @NYFW with the lo-fi, unpolished TikTok aesthetic driving a buzzy 38% click-to-order-rate Join us each week as we recap on what we have been watching 👀, being inspired by💡and learning from 📝 last week in our world of BEAUTY, WELLNESS and CONSCIOUS LIVING ➡️ #growthequity #entrepreneurship #growthcapital #consumerbrands #beauty #wellness #consciousliving #businessbuilding #socialcommerce #investing #cpgbrands

Great read in the Financial Times today by Gloria Li, Thomas Hale and Wang Xueqiao about the second-hand luxury market in China which is growing rapidly, exemplified by ZZER’s underground store near Shanghai’s Hongqiao airport, which offers pre-owned luxury items from brands like Louis Vuitton and Chanel. This trend comes amidst declining sales for new luxury goods in the Asia-Pacific region, particularly in China, as companies like Richemont and Kering face challenges due to economic pressures and shifting consumer behaviour. The market for pre-owned luxury goods, which surpassed Rmb1tn ($138bn) in 2020, is thriving due to platforms like ZZER and Xianyu, which allow users to resell items for a commission. The ZZER store, opened in 2022, receives 5,000 new products daily, highlighting strong demand. Shoppers are drawn by cost-effectiveness, value retention, and accessibility to high-end items, with some favouring these over new products. However, concerns persist about the authenticity of goods, and this market may impact brand equity by reducing demand for new items. Yet, it also broadens luxury’s reach, engaging consumers who may not have previously purchased such products. As the market evolves, second-hand luxury is becoming a significant sector in China’s consumer landscape. China’s cash-strapped shoppers drawn to second-hand luxury items https://on.ft.com/4i5x4Tm #SecondHandLuxury #ChinaLuxuryMarket #SustainableFashion #LuxuryResale #ZZER #PreOwnedLuxury #LuxuryGoods #ConsumerTrends #CircularEconomy ___ #TheCPGGeek #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Retail

I can’t believe it, SNL doing a sketch on fast fashion. Using humour to communicate the harmful environmental practices and human violation of fast fashion brands, instead of preachy messages about leading the perfect sustainable lifestyles. Love this use of creativity and using influencers and celebrities to create conversation 🙌 #fastfashion #sustainablefashion #creativity https://lnkd.in/epAXuaa6

Street style triumphed over the runway this NYFW 👜👢 We used scene detection in our visual analysis feature to analyze key environments in NYFW, including hotels and other travel environments, runway shows, and, of course, the streets. One of our key takeaways 👇 Street style emerged as the most prominent environment: 👉 Comprising 70% of the images analyzed 👉 Generating the highest engagement at over 80% This shows that while fashion shows are central to NYFW, audiences are most eager to see what their favorite celebrities and influencers are sporting in the real world just outside of the events. Read more in our full analysis: https://bit.ly/3ZmqAZu

With social media now driving the world in almost every situation, fashion influencers have had a greater influence on consumerism than ever before. Their sway over trends and the promotion of various brands has now spread to ethics, and one such all-important area is that of fair trade practices. Through social media, the purpose of this paper is to explore how fashion influencers are supporting fair trade and the way towards a more sustainable and fair fashion industry. https://lnkd.in/g59itRH9 #fashioninfluencers #fashioninfluencerstyle #fashion #fairtradefashion #followers #models #collabration #collabrationwithbrands #socialmedia #socialmediacontent