Thomas Davies’ Post

Name: How retargeting ads boost leads and conversions | Thomas Davies posted on the topic | LinkedIn
Uploaded: 2024-07-03T11:35:56.078Z
Duration: 2 min 24 s
Channel: Thomas Davies

Thomas Davies

Old account

5mo

Are you ready to convert those warm leads into loyal customers? Retargeting ads on Facebook and Instagram are the perfect tools to capture the low-hanging fruit—users who have already engaged with your business or past posts. In this video, we explore the key benefits of retargeting ads, including: Re-engaging interested prospects Boosting conversion rates Maximizing ROI on your ad spend Retargeting ads allow you to stay top-of-mind and drive meaningful actions from users who have shown interest in your brand. Don't miss out on these powerful opportunities! Let’s discuss: What has been your experience with Facebook and Instagram retargeting ads? Share your stories and insights in the comments below! ⬇️ #RetargetingAds #FacebookAds #InstagramAds #DigitalMarketing #CustomerEngagement #BusinessGrowth

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This is to prove the importance of running retargeting ads within Facebook and Instagram. People are always looking for new opportunities, new audiences to go to, how to find their new ICP. But what they often forget about is low hanging fruit. Who people who have engaged with the post looked at one of the ads of come onto your website If you're doing lead generation ads. They filled out half the lead form but didn't quite go through with the full process and are basically easy candidates to go back to who are possible people who actually had some sort of intent in signing up. To offer or working with you or purchasing something from your website, but then didn't quite go through with the full process. So what it is we do is we set up retargeting ads to go back to different people who did various actions. So that could be watched a set period of time for a video. It could be they watch 50% more of a video than someone else. It could be they have engaged with a social media page, like liked one of your Instagram posts, your Facebook posts, they follow you. It could be they've been onto your website, they engage with a lead form, they left a comment, they have some sort of engagement with something in the business. This is an example of why it is so important to do retargeting campaigns in terms of the results you can achieve. Here is a simple campaign we've set up that we are running for a company. We're spending quite a lot of money with these guys, but they are doing exceptionally well with the results we were achieving, especially for a lead Gen. ad campaign. Now we've got our main lead Gen. which is doing relatively well, 236 lbs, currently getting leads out ��19.70 each. Now what we've done above that is we've actually set up a custom audience that now retargets people within a custom audience. So this would be people who have engaged with specific bits of content on their page are possibly started the lead former from the previous ad but didn't quite finish yet. Now each of the ads that are in here will be set up slightly different and they will look different to the previous ad because that means that they're going to capture their attention again. If you use the same ad in your retargeting as you deal with the top of funnel, people are going to switch off because they think they've already seen the ad again and they're never going to engage with it needs to be different. It has to be different. Otherwise they're never going to sort of resonate with that ad and go through with it. But the results are. Or speaking for themselves, you can see here the retargeting ads were getting them at ��16.55 each. With the normal advocating at ��19.70 each, all of these top ads here would be left on the table if you were not strategically going back to these people. Let me know what sort of targeting options you choose when doing retargeting. Do you do video views? Is it engagement, website traffic or actual post engagement itself?

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