Klarna: How to Use Financial Services to Transform the Shopping Experience 🛍️
Klarna isn't just a payment provider anymore. They've strategically built a powerful discovery-to-purchase funnel that's transforming customer acquisition for merchants.
Here's how:
1) Advertising Platform 📣: Klarna's platform allows merchants to reach highly targeted audiences, driving traffic and boosting brand visibility.
2) Price Comparison 🔍: Their integrated price comparison tools empower shoppers to find the best deals, increasing conversion rates for merchants.
3) Multiple Payment Options 💸: Klarna's flexible payment options, including their signature "Buy Now, Pay Later" service, reduce friction at checkout, encouraging larger purchases.
The Latest Move: Accounts & Cashback 🤑
Klarna's recent launch of a checking account-like service with personalised cashback rewards takes their merchant-centric strategy to the next level. It creates a powerful integration of shopping and banking that benefits both merchants and consumers:
1) Increased Customer Loyalty ⭐️: Personalised cashback rewards incentivise repeat purchases, driving customer loyalty for merchants.
2) Increased App Engagement 🚀: Integrating deposits gives users more reasons the Klarna app, creating more opportunities to shop, and incentivising more use of its multiple payment services (e.g. card), which in turn drives more app visits.
3) Valuable Data Insights 💡: The combination of discovery-to-purchase provides merchants with deeper insights into customer behaviour, allowing for more targeted marketing and personalised offers.
The Bottom Line 🧠:
Klarna is building a comprehensive ecosystem that streamlines the entire shopping journey, from discovery to purchase. By integrating banking into this ecosystem, they are creating a powerful flywheel that benefits merchants, consumers, and Klarna itself (especially in the EU where deposits could be reused for lower cost loan funding).
Embedded Finance - The Key to Frictionless Customer Acquisition 📲:
For any company seeking to build a truly frictionless customer acquisition funnel, embedding financial services is essential. Virtual cards, wallets, BNPL, and other innovative payment solutions can significantly enhance the customer experience, driving loyalty and boosting sales.
Episode Six (E6): Empowering Businesses to Embed Financial Services
Episode Six's modern payments platform provides the technology and flexibility businesses need to embed financial services seamlessly into their customer journey. With Episode Six, companies can quickly launch and scale innovative payment solutions, creating a competitive advantage in today's fast-paced digital landscape.
#Klarna #ecommerce #fintech #retail #payments
Co-founder KohortPay.com | ex-Carrefour | HEC-Paris | McGill | Station-F
2mohttps://thepaypers.com/online-payments/klarna-introduce-balance-and-cashback-new-features--1269681