Over the past few years, top global apparel and fast fashion brands struck a strong chord with young customers, racking up sales growth of between 40% and 60% in FY23, bucking the trend in a market where the overall demand for discretionary items started slowing down. This has reversed now. Sagar Malviya Devangshu Dutta Kumar Rajagopalan https://lnkd.in/gEKc4fcR #apparel #fashion #brands #India #internationalbrands #emergingmarkets #globalgrowth #consumer #consumerspending #consumersegments #middleclass #lifestyle
Hmmm...a harbinger?
Brand Head at Reliance Retail | Category P&L, Go-To-Market, Market Research, Product Launch | Design, Buying, Merchandising, Planning | Ex- Shoppers Stop | Technology | 100 Cr. ₹ Fashion Brands | Award Winner
2dThe numbers tell a deeper story than just slowdown. After pandemic-driven 'revenge shopping' created artificial highs, we're seeing a reset in consumer behavior. Fast fashion brands aren't just facing economic headwinds, they're dealing with evolving consumer priorities