Gary Barnett’s Post

Is it just me or does anyone else have to resort to google to remember where to click in LinkedIn in order to write an article? I am ok if it's really just me being a dolt, but every flipping time I want to write an article I spend 5 minutes finding the "write an article" button. So for my benefit, I'm publishing this post so I can shave a few minutes off that search next time

  • graphical user interface, text, application, chat or text message
Philip Russom, Ph.D.

Independent Industry Analyst for Data Management and Analytics

1mo

I, too, have searched for the Write Article button, which led me to the following musing... Assuming that LinkedIn personnel actually put thought into the design of their GUI (which may be a stretch!), I'd say that they don't want you to write an article. It looks to me like LinkedIn wants you to Start a post, Draft with AI, Attach Media, or Contribute Expertise, before you even consider to Write an Article. Why this priority order? I'm guessing that - like many web sites and social media apps - LinkedIn's advertising and sponsorship business is based on clicks, and articles don't generate as many clicks as the rest of the priority list. What do you think?

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Antoine Van Malleghem

🇧🇪 CTO & Co-Founder @ Botronics | Robotics engineer

1mo

Ahahah just observed that indeed the write article button is here. That's weird, I have a "Job" button instead of your "Contribute expertise" one

Oh Gary, you’re such a silly billy.

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Tony Baer

Principal at dbInsight LLC

1mo

At the top of the LinkedIn screen, in the space where you'd normally write a post, there is another button giving you the option to write an article instead. That said, my experience doing both is that my posts draw about 10x the readership of articles, but that's likely because I'm not "famous." (Infamous? yeah probably another story.....)

Surya Mukherjee

Head of Technology Research, Europe at Accenture

1mo

What Tony said. Long form writing is unfortunately dead.

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