Ryan Law’s Post

we spent $300,000 to bring you this guide to event marketing. remember our conference, Ahrefs Evolve? learning how to plan, promote and run a 500-attendee international conference was a HUGE journey for our tiny 2-person events team. we learned a LOT during the process, so we decided to share everything we learned in a guide. this is an "ultimate guide" to events marketing written by people with real skin in the game. this will help you understand the decisions, challenges, processes, and costs that go into ACTUALLY running successful events at scale. all credit to our events mastermind Shermin Lim, and to Si Quan Ong (SQ Ong) for interviewing and writing (and helping out the AV team during the event!) https://lnkd.in/e2Uciawt