Think Little Big’s Post

It's Monday morning! (At time of writing). So let's play a game. It's called Early Startup Marketing + Growth Bingo. Alright let's pick the most important one from this list: - Webinars - Google ads - Social posts - Landing pages - Direct outreach - Paid Facebook ads - Hubspot automation Here's the rub. You can pick any of these. Any one of these could be the most important thing for your startup. But if you're pre-seed/seed-stage - there's a very good chance you're over-focusing on something on/off the list that's not direct outreach. Business development and the grind of working referrals, partnerships, and reaching out is SO important at the start. Other things can amplify and add scale and make life easier but at the start it's not meant to be easy. I understand the appeal of the other things - I'm guilty of doing this in my own business too - but trust me on this! -- I'm Marshy and coach early-stage founders through growth. I've found doing things in the right sequence helps you scale out your GTM later.

3 𝐏𝐫𝐨𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐇𝐚𝐜𝐤𝐬 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐢𝐧 2024! Marketing is constantly evolving, and staying ahead of the curve is key to success. Here are 3 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡-𝐛𝐚𝐜𝐤𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 that you can implement today to drive better results: ✔️ Leverage User-Generated Content to build trust ✔️Optimize for Voice Search as it’s shaping the future ✔️ Supercharge your email campaigns with Personalization Which hack will you try first? Comment below or DM me to chat more about how we can optimize your marketing strategy together. Let's connect and share ideas! #MarketingHacks #DigitalMarketing #Startups #SalesStrategy #Marketing2024

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ABM often gets a bad rap, especially with early stage startups... People think ABM means you’re just running ads to a list of people, or that you need really expensive tech. Here are some of the stages that companies go thru when they're considering ABM as part of their GTM strategy: Stage 1. "ABM? Isn't that like sending ads to a list? Oh, that must be expensive." Companies at this stage either opt out or go buy an ABM platform for $100k. Stage 2. "Oh wait, it’s more than just ads to a list. It’s this comprehensive sales + marketing strategy. A growth strategy that's designed to engage and close specific accounts. Ok, cool cool cool." Stage 3. "Well now I need an intent provider + a data enrichment provider. Maybe a direct mail provider so I can do scalable direct mail sends. How in the world did I end up with a tech stack that's $250k to build out a “true” ABM program?" And that $ amount doesn't even include content or ad spend. Just the tech. Thing is, ABM has little to do with tech and everything to do with strategy. What's cool is, that ABM program might actually look like Demand Gen as Mason shares in this quick video clip. And you don't need $250k or $100k or even $10k (maybe $10k?) to run scrappy ABM. There’s something about ABM when you run it scrappy, and 🔶🔸Mason Cosby🔸🔶 (Founder of Scrappy ABM) joined me on the Modern Startup Marketing pod to explore. We cover: - What is Scrappy ABM - Where does it fit in your business strategy - When’s the best time to run a scrappy ABM program - Multiple examples, mostly from Mason but also from me - How to create new ABM ideas - How does Scrappy ABM compare to Scrappy Marketing or Scrappy Sales - AMA: Mason asks me his burning question 𝐄𝐩. 𝟏𝟗𝟐 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 ✌️&❤️️ #marketing #startups #founders

I worked for a startup that shut down. Does that make me a bad marketer? I like to think otherwise. Startups are built to fail. They're built to fail fast and teach us some things in the process. Our journey was tumultuous. But it taught me everything I know of B2B SaaS marketing. 🍀 Writing landing pages that convert 🍀 Writing blog posts that earn featured snippets 🍀 Creating helpful thought leadership content to build in public 🍀 Optimizing content for organic reach 🍀 Building a brand on social 🍀 Crafting email sequences and subject lines 🍀 Analyzing website data 🍀 Building a content marketing strategy 🍀 Weaving narratives into marketing campaigns 🍀 Pivoting product ideas and having a new landing page ready each week 🍀 Conducting customer research And, most importantly, bouncing back from setbacks, deciphering failures, and moving forward with a growth mindset. I think our startup shutting down didn't make me a bad marketer. It made me the marketer I am, today. And I'm incredibly proud of her 🌟 #mishkawrites #writing #marketing #startup #marketer

✅ LinkedIn is a terrific tool for businesses. 🪙 What's really great is how much value can be derived at no cost. 🔧 Of course it is an amazing tool to use for paid advertising/promotion, but we love how friendly it is to founders who are operating on limited budgets. 😉 Speaking of promotion, although there are pages with far more followers than us, we must be doing something right based on our LinkedIn metrics - see screenshots below. 🦚 In all seriousness, we are proud at how well we know the tool. Like anything else, though it can be an utter waste of time if you're not doing the right stuff (and there is a lot to it). ⚠️ And, beware.... there is a TON of bad information out there about how to use LinkedIn... Even *some* of the self-proclaimed LinkedIn experts.... venture@portolavalleypartners.con BUILD🛠️>GROW📈>FUND💰>EXIT🦄 #innovation #future #startups #venturecapital #marketing

🚀 How We Help Startups Thrive at RPKD Marketings 🚀 In the fast-paced world of startups, growth isn’t just about having a great idea. It’s about executing strategies that drive brand awareness, generate qualified leads, and scale sustainably. At RPKD Marketings, we understand the unique challenges that startups face, and we’re here to support you every step of the way—from brand development to lead generation. Here’s how we help startups turn potential into performance: 1️⃣ Building a Strong Brand Identity We don’t just create logos—we craft brand stories. 💡 Your brand is your startup’s most valuable asset, and we ensure it stands out with: • A unique voice that resonates with your target audience • Consistent visual elements that build recognition • Compelling narratives that showcase your value proposition 2️⃣ Effective Lead Generation Tactics Your startup thrives on leads, and we know how to get them. 🎯 Using a combination of performance marketing, social media strategies, and personalized outreach, we ensure you connect with your ideal customers who are ready to take action. 3️⃣ Performance Marketing that Delivers Results Results aren’t just numbers on a screen; they’re milestones of success. 📊 Our expert team runs data-driven campaigns that optimize your marketing spend while delivering the highest ROI, from Google Ads to social media campaigns. We continuously monitor and tweak campaigns to drive real results for your startup. 4️⃣ Scalable Strategies for Long-Term Growth We don’t believe in quick wins that fizzle out. 🔝 Our focus is on long-term, sustainable growth. We create strategies that adapt as your startup evolves, allowing you to scale without losing momentum. At RPKD Marketings, we don’t just want your startup to survive—we want it to thrive. 💪 Let us help you transform your vision into reality through expert marketing and lead generation that drives tangible results. Are you ready to take your startup to the next level? Let’s connect and discuss how we can help! 🔗 #Startups #MarketingAgency #LeadGeneration

#Linkedin 3-A-Day keeps the competition away! I post a minimum of 3 times each day (usually during coffee breaks) to stay ‘ahead’ in digital marketing… Whether StartUp, ScaleUp or business development of my new concepts, I take the opportunity (as an expert SEO practitioner) to engage our profiled human audiences + algorithms for online dominance. Daily Discipline Delivers Digital Dominance (I like that: The 5D’s). Remember you heard it here first 😁 AL™ Thanks for following #StartUp #ScaleUp #BusinessDevelopment

Unlock the power of digital marketing with these essential tips for startups! From leveraging social media to crafting creative content and harnessing the potential of email marketing, to making informed decisions with data-driven insights, these strategies will propel your business forward in the digital realm. 🚀 📞 Lets develop the perfect strategy tailored to your needs, Call us right now at 647-394-5572! . . . #makeinnovations #digitalmarketingagency #leadgeneration #digitalmarketingstrategies #startups

How to Identify and Address Dysfunctional Venture Capital Relationships in the Startup Ecosystem A psychological exploration of dysfunctional founder-investor relationships and how to navigate them effectively. You can read more about it here: https://lnkd.in/gdHnfa4B HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Engaging & interacting with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #productivity #fundraising #startups #socialmedia #venturecapital #innovation #automation #marketing #technology #climatechange #people #data...