Thingtesting’s Post

Discover Robertet's feature in the latest issue of Nez, le mouvement culturel olfactif magazine. This edition showcases three key visuals from Robertet's new brand platform, which beautifully highlight our mission: "𝗦𝗽𝗮𝗿𝗸𝗶𝗻𝗴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀, 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗙𝘂𝘁𝘂𝗿𝗶𝗻𝗴 𝗡𝗮𝘁𝘂𝗿𝗮𝗹𝘀." These visuals encapsulate our commitment to innovation and sustainability, reflecting our ongoing efforts to push the boundaries of what is possible with natural ingredients. As a global leader in natural raw materials, Robertet transforms these precious resources into unique olfactory experiences that captivate the senses. Our dedication to sustainability ensures that we not only create exceptional products but also protect and preserve the environment. Our innovative approach and respect for tradition allow us to take natural ingredients to new heights, maintaining our position at the forefront of the Fragrances and Flavors industry. #Robertet_group #NEZMagazine #Sustainability #NaturalIngredients #PerfumeIndustry #Innovation

In the words of Coco Chanel, 'In order to be irreplaceable, one must always be different.' Walking down any shop aisle, it's clear that the number of brands vying for the shoppers attention is growing. Especially in the gin market, which makes Piccadilly Circus look calm 🎪 👐 So we have to stand out and be different. Which I hope we have achieved, but it is also important that we are doing this in a way that is kinder to out environment. ❓I guess the question is, is our 100% recycled aluminium bottle (full of delicious wonky gin) different enough to make Penrhos Spirits irreplaceable? What truly makes a brand stand out in today’s crowded market? 💡I’d love to hear your thoughts: What makes you different?

It's hard to break through in the world of beverages as an emerging brand, and the coffee space is seemingly even more complex. Consumers have preferred brands or beans, and getting them to try something new for their early mornings or busy afternoons isn't a straightforward process. ⁠ ⁠ That said, we're easily swayed by a beautiful piece of design, and is a coffee brand with resilience, cultural pride, and unapologetic boldness at its core. ⁠ ⁠ Founded by Lan Ho, a Vietnamese-American entrepreneur, the brand remixes Vietnamese coffee with authenticity and fearlessness, creating a brand that will engage new consumers. The design agency behind Fat Miilk's packaging, emphasizes the coffee company's nature in every design detail.⁠ ⁠ #design #branding #linkinbio #graphicdesign #packagingdesign #thedieline #dieline #packaging #lassilense @lassilense

Essence Like perfume a value proposition is distilled from curated quality ingredients. It needs to be fresh and ‘in date’. Keep working on your range of value propositions. Distill and remember less is more in the ingredients and how you ‘wear’ it. ‘the intrinsic nature or indispensable quality of something’ Ideas and edits should get left on cutting room floor.

Did you know your favorite Swiss chocolate might not be so Swiss anymore? 🍫🇨🇭 Few countries more synonyms with chocolate than Switzerland. And for around 50 years, Toblerone has been a brand that just oozed Swissness. Until recently…😮 The brand Toblerone was create when Theodor Tobler and his cousin Emil Baumann crafted a chocolate bar combining Swiss milk chocolate, nougat, almonds and honey. The name merged Theodor’s surname with “torrone”, the Italian word for nougat. Toblerone distilled the essence of Switzerland into its packaging. Like the image of the Matterhorn on the box and the font’s bright red color reminiscent of the of Swiss flag. The company even sculpted a Swiss mountainscape into the shape of its chocolatey treat - a series of chocolate peaks mimicking the Swiss Alps, perfect for breaking off and savoring one triangular bite at a time. 🏔️🍫 All of these elements scream Switzerland, and the country’s penchant for high quality. Yet with cost pressures and global demand for their product, Toblerone’s parent company Mondelez International decided to move a significant portion of manufacturing outside Swiss borders. And with that move, the iconic treat loses its Swiss made status. 😢 That means, despite having trademark protection for its packaging, the brand won’t be able to use it after the manufacturing moves. The production shift is expected to happen sometime this month. Look out for the mountain on the package to becoming more generic and the wording to on the front to change slightly. 🛒🤔 While celebrating #chocolateday, take a moment to think about how these delicious brands influence what you buy. Trivia Question: What’s the hidden image in Toblerone’s depiction of the Matterhorn and why is it there? I’ll leave an image of the trademark registration in the comments so you can get a close look. #ipidity #ipinaday #trademark 

Check out some color combinations that can make your business branding even cooler: 🔴🟡 Red and Yellow: A color combination that is proven to stimulate appetite. Many fast-food brands successfully use this combination. 🟢🟤 Green and Brown: Perfect for healthy or organic food brands, reflecting freshness and natural qualities. 🔵⚪ Blue and White: Provides a clean and professional impression, suitable for food businesses that prioritize quality and cleanliness. 🟠⚫ Orange and Black: An eye-catching combination that gives a modern and edgy feel. 🟣🟡 Purple and Gold: Brings a luxurious and exclusive nuance, ideal for premium food brands. Remember, colors can influence customer perception and emotions. So, choose combinations that match your business identity and message. #HiDimas #marketplace #FoodBranding #CreativityWithoutLimits #ColorCombinations #ColorPantone #PintarPakaiHiDimas

𝗧𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵𝗶𝗻: 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀.  #12 Magali Soucille, CEO of GOYON-CHAZEAU coutellerie   𝗖𝗮𝗻 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗿𝗲𝗲 𝘄𝗼𝗿𝗱𝘀? I would say: Authenticity: three generations of our family have now worked at our company in Thiers, which has been the capital of knife-making for more than six hundred years. Expertise: our master cutlers have received Living Heritage Company certification (EPV) twice. Quality: our knives and other cutlery are entirely forged and hand-made in our workshop.     𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗧𝗮𝗯𝗹𝗲𝘄𝗮𝗿𝗲?   I love to cook and host dinner parties. Creating a beautiful table with the cutlery, dinnerware and linen I have chosen for my guests is a real joy. I love food and wine, and I grew up surrounded by cutlery making. I adore when a meal is not only delicious but beautifully presented as well. I think it’s important to have cutlery that serves its purpose well, whether that’s to enjoy a succulent steak, taste a sophisticated dish or sip fine wine from an elegant glass.     𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝟮𝟬𝟮𝟰? A project that aims to develop our company on the French market should start in September with the Maison&Objet trade fair. We have been working on our brand’s international reach in our strategic and emerging markets by boosting our digital development and by showcasing our products at the Ambiente show in Frankfurt.  In terms of our CSR policy, we are striving to go on prioritising local channels with suppliers in Thiers, from raw-material sourcing to product packaging.    ............................................................... Francéclat 𝑖𝑠 𝑐𝑜𝑚𝑚𝑖𝑡𝑡𝑒𝑑 𝑡𝑜 𝑝𝑟𝑜𝑚𝑜𝑡𝑖𝑛𝑔 𝐹𝑟𝑒𝑛𝑐ℎ 𝑡𝑖𝑚𝑒𝑝𝑖𝑒𝑐𝑒, 𝑗𝑒𝑤𝑒𝑙𝑙𝑒𝑟𝑦 𝑎𝑛𝑑 𝑡𝑎𝑏𝑙𝑒𝑤𝑎𝑟𝑒 𝑏𝑟𝑎𝑛𝑑𝑠. 𝐵𝑢𝑡 𝑡ℎ𝑜𝑠𝑒 𝑏𝑟𝑎𝑛𝑑𝑠 𝑤𝑜𝑢𝑙𝑑 𝑛𝑜𝑡 𝑒𝑥𝑖𝑠𝑡 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑡ℎ𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑤ℎ𝑜 𝑐𝑜𝑜𝑟𝑑𝑖𝑛𝑎𝑡𝑒, 𝑑𝑖𝑟𝑒𝑐𝑡 𝑎𝑛𝑑 𝑖𝑛𝑠𝑝𝑖𝑟𝑒 𝑓𝑟𝑜𝑚 𝑏𝑒ℎ𝑖𝑛𝑑 𝑡ℎ𝑒 𝑠𝑐𝑒𝑛𝑒𝑠. 𝑊𝑒’𝑟𝑒 ℎ𝑜𝑠𝑡𝑖𝑛𝑔 𝑎 𝑠𝑒𝑟𝑖𝑒𝑠 𝑜𝑓 𝑠ℎ𝑜𝑟𝑡 𝑖𝑛𝑡𝑒𝑟𝑣𝑖𝑒𝑤𝑠 𝑡ℎ𝑎𝑡 𝑠ℎ𝑎𝑟𝑒 𝑖𝑛𝑠𝑖𝑔ℎ𝑡 𝑓𝑟𝑜𝑚 𝑏𝑟𝑎𝑛𝑑 𝑙𝑒𝑎𝑑𝑒𝑟𝑠.

Refy really just did THIS?! I confess, I’m a sucker for beauty products that go beyond the ordinary. But blending a pop-up café with Paris Fashion Week? That’s next level. In true Refy fashion, they didn’t just stop at launching their "Blur Liner." Nope. They went ahead and combined coffee, pastries, and makeup magic all in an Instagrammable setting, complete with a meet-and-greet with founder Jess Hunt! The kicker? Refy wasn’t just promoting a product, they were building an experience. It’s about creating a moment where beauty meets community, and they nailed it. The café? A perfect blend of aesthetic, connection, and brand storytelling. Honestly, I’m kind of obsessed. And I have to ask who’s ready for the next Refy pop-up? REFY Jenna Meek Charlotte Geoghegan Annabelle Ingram Georgina Honeyman Charlotte Parker #refybeauty #parisfashionWeek #popupexperience #beautycommunity #brandbuilding #marketingstrategy #customerengagement

If you open up a Tony's Chocolonely chocolate bar, you may notice that their chocolate bar has unequally divided pieces. Granted, that is if you take the time to look and don't immediately start devouring the chocolate (Yes, it's that good). This uneven division of pieces is more than just a playful addition, it is purposefully done to represent the uneven division of rights in the chocolate industry, most notably in the cocoa farming industry that typically uses slave labor. You see, Toneys was originally founded by Teun van de Keuken, a Dutch journalist who launched the crusade against (child) slavery in the chocolate industry. Tony’s Chocoloney has grown to €150 million in revenue. This mission, vision, and purpose are deep-seated in Toney’s, it’s the reason they exist. This purpose has been written into the DNA of Toney’s and they have worked hard to apply it to every touchpoint in their brand identity. Hence the uneven chocolate pieces. Adam Morgan of eatbigfish has a name for this concept. In his book "The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization" Adam discusses the concept of "Pushing". Pushing is the idea of taking an idea and pushing it further than we might naturally be comfortable with. Toney's could have easily gone with the safe route of evenly divided chocolate pieces, but do you think that would have been a conversation piece about the state of the chocolate industry as much as uneven pieces would? A successful purpose-driven brand pushes the core purpose into every aspect of their brand’s identity. They push it past their comfort level, because as Adam Morgan said "It is...one to have an idea; it is quite another to express it in a form that really drives the idea of difference." In the words of Salt-N-Peppa, "Push it good, push it real good". #branding #brandidentity #differentiation #purpose #purposedrivenbusiness #businessasaforceforgood #

The language of labels at Christmas: instant connection. At this time of year, 80% of purchasing decisions are influenced by labels and packaging. Because they are not just identifiers, they are that crush at first sight that creates an emotional connection. 🔴 Red: It conveys passion, warmth and all the festive spirit. Perfect for your products to shine this season. 🟢 Green: Highlights natural, fresh and sustainable, qualities increasingly valued by consumers. ⚪ White: Adds elegance and purity, evoking the magic of snow. 🟡 Gold: Turns a label into a symbol of luxury and exclusivity, ideal for premium gifts. At UNITER GROUP we know that a good label not only informs, it also makes you fall in love! ❤️ That's why we take care of every detail so that your product reflects quality and tells a story that connects with your customers. #uniter #Checkpoint