TheZoo.London : The Consultant Collective’s Post

How can a recruitment marketing leader benefit from working with a HubSpot Solutions Partner? For us, it allows us to act as strategic advisors for our clients. By understanding their business objectives, target audience and industry, we can develop a bespoke approach to ensure that marketing efforts are well-coordinated and drive the expected results and ROI, maximising HubSpot's full potential. Working with a partner is cost-effective as it allows the client to tap into a wealth of expertise and tools without the overhead costs associated with hiring, training, and maintaining a specialised team. It also allow us to help our clients to take advantage of the latest HubSpot's releases and product features such as the launch of Commerce Hub and Content Hub. If you are currently looking into investing in HubSpot or wondering how to make the most out of your HubSpot portal we will guide you every step of the way. Let's chat! #hubspotcrm #marketingautomation #marketingoperations #hubspotpartner

There’s a B2B firm on the fence between hiring an agency or an in-house marketer. They’re an established, sales-driven business. But marketing has historically struggled to make an impact on BizDev. Currently, they don’t have a marketing team. They can either hire a FTE marketer OR work with an agency. My view: If you can find a marketer who… 1. Comes from a similar-sized service firm (not SaaS) 2. Has a strategic mindset (understand business) 3. Can create good content Hire them. Train them. Empower them to create content for your firm. It'll take 6 - 9 months for them to get up to speed. They'll naturally identify weak points in your org. Then, they'll hire vendors to fill those gaps. The alternative: work with an agency or consultant with experience in B2B services who will build a model for what “Good” looks like. Ideally, this firm will help you: 1. Improve your positioning.  2. Create a strategy for BizDev 3. Update your website. 4. Create effective sales enablement. 5. Create expert insights. After they set this up, you can hire an in-house marketer to take over. Ultimately, you want to run this internally. What you can’t do: Hire a marketer, throw them in the deep end, and expect them to succeed when they do not have the experience, data points, guardrails, or framework for what good looks like. And this happens ALL THE TIME. They will NOT succeed.

Many founders and marketers are busy and stretched thin. They hire agencies expecting immediate results but forget that these agencies, no matter how skilled, need to understand the company's unique product, market, and goals first. Here's how we avoid this pitfall: ➔ Initial Discovery Phase: Spend the first two weeks on an in-depth discovery phase. Founders and key team members should dedicate time to educate the agency about the product, business use cases, expectations, short-term and long-term goals, & KPIs. ➔ Product and Market Education: Ensure the agency understands your product, personas, and CRM. This education phase is crucial for setting the foundation for a successful partnership. ➔ Alignment and Roadmap Creation: Collaborate with the agency to create a detailed roadmap. This includes setting clear expectations and aligning on marketing goals. An expectation call should be scheduled to confirm mutual understanding and commitment. ➔ Ongoing Communication: Maintain regular communication with the agency. This ensures both parties remain aligned and can adjust strategies as needed based on performance and changing business needs. By investing time upfront to align and educate your marketing agency, you can avoid common pitfalls and set the stage for a successful partnership. Remember, it's not just about hiring an agency; it's about building a collaborative relationship where both parties understand and work towards the same goals. What would you add to this list? #agency #b2bmarketing #b2bsaas

Adaptive Digital are going from strength to strength in our CRM division. We have placed over 20+ hubspot experts across in house and agency roles in the last 6 months alone in Europe. This leaves us with a strong network of active candidates in this field and lots of experience in sourcing great talent! Drop me a message for support on any Hubspot/CRM focused roles and I can give you more info on how we operate! #hubspot #hiring #recruiters #activecandidates #CRM

For many businesses, HubSpot touches all aspects of their customer journey. From form submissions and blog traffic, sales emails, and deal tracking. But it doesn’t start out this way. Usually we see businesses use HubSpot primarily as a marketing tool, then it spread to more teams, and eventually they need more support to maintain the CRM than they realized. We advise clients to ask themselves two questions before deciding on their HubSpot staffing needs: 1. How do we use HubSpot now? 2. How do we hope to use it in the future? Whether you need to hire a HubSpot Specialist or not depends on your answers to these questions — as well as your budget and team structure. Good news is, when teams are ready to take the leap, HubSearch can help. Listen to the latest episode of Endless Customers as Jason Azocar, founder of HubSearch, dives into the importance of hiring the right HubSpot candidate for your business. #hubspot #hiringtips #hiring #trainwithimpact

💫 Benefits of hiring a HubSpot expert: 1️⃣ Optimized CRM Use: Maximize HubSpot’s features for better customer management. 2️⃣ Increased Productivity: Streamline processes and automate tasks. 3️⃣ Enhanced Marketing: Execute effective campaigns to boost engagement and conversions. 4️⃣ Better Sales Performance: Optimize sales pipelines and improve strategies. 5️⃣ Data-Driven Insights: Access valuable analytics for informed decision-making. 6️⃣ Seamless Integration: Integrate HubSpot with other tools for a cohesive system. 7️⃣ Customized Solutions: Tailor HubSpot to your business needs. 8️⃣ Cost Efficiency: Reduce costs and improve ROI through optimization. ✉️ Looking for a Hubspot genius? - Message us today!

Getting a lot of "love the name and branding, what are you doing as a business as I talk to folks about the rebrand." Glad to summarize: BDAAS.PRO is short for Business Development as a Service and the high caliber, deeply experienced sales/marketing pros with whom we run our client engagements. Here in the virtual world of LinkedIn which is chock full of #marketing and #sales experts, #emailoutreach gurus, paid search geniuses and a host of others who claim to be able to 5-10X your B2B ROI in 90 days, we thought we would actually build something with real, tangible value for the market because there is a clear and present need. We engage a fractional CRO and a fractional CMO to run our engagements in tandem to iron out branding, web presence, ICP and persona issues while also executing on outreach. And since BDAAS.PRO is a just launched rebrand from Convertuoso, we are starting off with low engagement fees while we bring on our first clients, and we also have a commission based engagement for prospects who meet certain criteria. Another core value driver that separates us from the growing pack of outsourced sales ops services and fractionals is that instead of setting meetings on your internal calendars with low/no intent, barely qualified prospects who may or may not show up, our team remains engaged and handles the SDR function to #bant qualify top of funnel prospects for you on your offering. So you can leverage BDAAS.PRO to manage your sales funnel from top to mid funnel and enjoy the advantage of high quality SQLs for your sales team, or we can plug and play to function as a full funnel sales team driving prospects from the top of the funnel to closed/won.

⚠️ 2025 availability alert ⚠️ I’m VERY excited to share that I am now taking on new partnerships for 2025 to help businesses (and teams) achieve real growth through CRM, email, and revenue strategies Here’s what I do and how I can help: 🌟 CRM services: We're a HubSpot gold partner - anything Hubspot, I'm your gal. Not just Hubspot though, we offer CRM optimisations and implementation to strategy, training, consultancy, and audits 🌟 Email services: Whether it’s an in-depth email audit (these fill up fast!) email transformation, custom training for your marketing team, or a full strategy overhaul - I'll help you make sure email doesn't become a totally ineffective channel & make sure it generates ROI (that's a promise) 🌟 Strategy services: Everything from customer journey mapping, identifying your weaknesses to transforming your CRM, email, and data into real revenue generators through smart strategies 🌟 Workshops – Hands-on, interactive workshops that bring your team together to tackle CRM, email, data & strategy challenges – ideal for businesses and organisations looking to align and optimise across teams I am VERY proud that I work mainly with: 👉 SMEs & scaling businesses 👉 Established B2B businesses 👉 B2C brands (but not Ecommerce 💔) 👉 Membership organisations, associations & professional bodies 👉 Recruitment agencies 👉 Cross-functional teams & marketing teams Do you have a challenge in these areas, or curious about how I can help? Drop me a DM or head to the comments to get in touch 📩

Searching for new HubSpot talent to join your team at the end of the year can come with some difficulties, as many factors can put a halt on your recruitment drive such as: 💲 End-of-year financials and budgets 🖥 Wrapping up big projects ⌛ Finding the time to introduce and train new employees Yet there are multiple reasons WHY the end of the year is the perfect time to start your search: 🌟 Get ahead of the competition before the new year 🌟 Hire the best talent before they're gone 🌟 Candidates can be ready to start after the Christmas break 🌟 Releases some of the stress when you return Get ahead and find your next HubSpot professional with Steadman Hub today! [email protected] 0203 916 6305 https://lnkd.in/e-jH2GYv #steadmanhub #endofyear #startyoursearch #newyear #recruitment #hubspot

Do you need an internal hire, or could you benefit from partnering with an agency? INTERNAL HIRE: - You want someone onsite, possibly to take on other tasks, like answering phones or speaking with clients. - You plan on giving your hire a substantial budget so that they can accomplish your marketing goals - You have immediate accessibility and access to your hire. AGENCY PARTNER - You want your marketing taken care of by a team of experts. - You want the most resources that can benefit your campaign or project. Marketing agencies are typically up to date with and have access to the latest in design and marketing software programs. - You’re looking to be cost-effective. The numbers aren't exactly the same, but usually, a marketing agency is more cost-conservative than an internally hired employee or team. Curious if an agency is right for you? #bostonmarketing #marketingstrategy #smallbusiness #businesstips #b2b #b2c #marketingagency #womeninbusiness #socialmediastrategy #branddevelopment #growyourbusiness