Taylor Hertsenberg’s Post

𝗟𝗼𝗼𝗸𝗼𝘂𝘁 𝗡𝗬𝗖! 𝗭𝗶𝘁𝗰𝗵𝗮'𝘀 𝗶𝗻 𝘁𝗼𝘄𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝟬𝘁𝗵 🗽 👇 𝘿𝙚𝙩𝙖𝙞𝙡𝙨 𝙤𝙣 𝙤𝙪𝙧 𝙎𝙩𝙤𝙧𝙚 𝙏𝙤𝙪𝙧 𝙞𝙣 𝙉𝙔𝘾! Get an exclusive look at how retailers are driving revenue with Retail Media during our NYC Store Tour - hosted by the Zitcha team! If you've ever wondered how in-store media really works (and how much of it you're missing), this tour is for you. We're kicking things off on 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝟬𝘁𝗵, just before NRF, and trust us - these tours fill up fast. Spots are limited to keep it interactive, so if you're interested, lock in your spot now! 🧐 𝘞𝘩𝘢𝘵'𝘴 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳 𝘢𝘭𝘭 𝘢𝘣𝘰𝘶𝘵? We'll take you behind the curtain of some of NYC's top retail stores, pointing out the tactics and tools driving modern Retail Media strategies. You'll see how retailers are: ✨ Leveraging Digital Displays & Signage to capture attention ✨ Using In-Store Marketing Assets to influence buying decisions ✨ Creating Data Capture Touchpoints to fuel smarter campaigns ✨ Optimizing Store Associate Presence to enhance the experience ✨ Designing Personalized Shopping Journeys that keep customers coming back No slides, no theory. Just real-world examples from live stores. 🤔 𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘡𝘪𝘵𝘤𝘩𝘢 𝘳𝘶𝘯 𝘵𝘩𝘦𝘴𝘦 𝘵𝘰𝘶𝘳𝘴? Because Retail Media is transforming every part of the customer journey - and retail stores are right at the heart of it. With 80% of purchases still happening in-store, it's a critical piece of the puzzle. And since Zitcha bridges the gap across 𝗢𝗻𝘀𝗶𝘁𝗲, 𝗢𝗳𝗳𝘀𝗶𝘁𝗲, 𝗮𝗻𝗱 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗺𝗲𝗱𝗶𝗮, we've got a unique perspective to share. 🤝 𝘞𝘩𝘰 𝘴𝘩𝘰𝘶𝘭𝘥 𝘫𝘰𝘪𝘯 𝘶𝘴? If you're in Retail, work for a Brand, or run an Agency - you'll walk away with fresh ideas and tactical insights to bring back to your team. 👉 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗵𝗲𝗿𝗲: https://lnkd.in/gqefcMnP Spots are limited, so claim your spot early. See you on January 10th! #retailmedia #retail #nyc #nycevents #nycretail #nrf2025 #advertising #instoremarketing #mediastrategy

✨ Context is King in Decision-Making! ✨ We live in a world driven with data, but there's a hidden influencer that can make or break decisions: context. Even the best insights can lead to poor outcomes without understanding the environment around them. Think about it—when you walk into a high-end boutique versus a discount store, your perception of the same product changes. The atmosphere, the timing, and the presentation all matter. 🌍💡 Take Starbucks, for example. ☕️ It’s not just about coffee; it's the curated experience—the music, the comfy chairs, and that welcoming environment—that makes people willing to pay a little extra for that premium feeling. How are you leveraging context in your business? Are you creating an environment where your customers want to engage? Consider the entire journey, and even small tweaks can have a big impact! 🎯 Full blog post here: https://lnkd.in/d-f5JcVr #businessstrategy #customerjourney #brandexperience #learningformaximumimpact #datadriven #contextmatters #marketingtips #salessrategy #ontheblog

It’s been already a week since #ShopTalk2024 is over. What a great show! As I’m reflecting on the countless conversations, I find myself strongly resonating with the notion that brands are evolving into media companies like never before. My favorite story was Mattel, Inc. The iconic toy company, behind brands like Barbie and Hot Wheels, is expanding beyond its core toy business and Leveraging Intellectual Property for Entertainment Content. There are now producing movies, TV shows, and digital games based on its popular brands like Barbie and Hot Wheels. They have over a dozen film projects in development, including movies based on Hot Wheels, Rock 'Em Sock 'Em Robots, and Uno! Amazing! Even retail giant Walmart is venturing into new territories. In December, Walmart debuted its inaugural shoppable video series, "Add to Heart," comprising 23 holiday-themed romantic comedy episodes of 3 minutes each. Jill Toscano, Walmart's VP and Head of Media, emphasized the significant impact of shoppable videos during her talk on stage. She highlighted how shoppable video effectively informs customers who are uncertain about their needs, guiding them on a shorter journey toward purchase. Other interesting highlights included “#unifiedretail”. a new term we could hear on stage from speakers. It refers to the harmonization of all retail channels to create a singular, frictionless, and continuous experience. The idea is to no longer have several sales & marketing funnels spread out over the different platforms. Brands should be looking now at the shopper journey as a whole and optimizing it as one. Of course, there was no one conversation that was not geared towards AI or retail media. Although, there was nor much real use case on the AI side, it is clear that everyone had a story to tell about it. 🤖 On the other hand, the rise of #RetailMedia left me a bit of unease. While platforms promoting these strategies tout their efficiency (numbers are extremely compelling & it's a great new source of revenue), I couldn't shake the feeling that it might evolve into a pay-to-play gimmick employed by marketplaces and major retailers to secure any sort of brand discoverability. I could certainly go on and on… but let me ask you, what was your main takeaway from your conversations? #shoptalk #takeaways #ecommerce

🌟 Collaboration in Action! 🌟 When two innovative brands like Wicked Kitchen and Shopmium: A Neptune Retail Solutions Company join forces for a joint Instagram post, the impact goes beyond a single promotion. It’s about showing how collaborative partnerships can amplify visibility and engagement for both brands, reaching new audiences together! 🎂✨ 🤝 Greater Reach, Bigger Impact By working together, brands unlock the potential to reach wider audiences, introducing their products to entirely new communities. Wicked Kitchen’s loyal followers discover the perks of Shopmium’s cashback offers, while Shopmium users get a taste of Wicked Kitchen’s plant-based delights. The result? More visibility, engagement, and loyal customers for both brands! 🚀 🔄 Boosting Brand Discovery Together This collaboration helps recruit new buyers, expand fanbases, and build excitement for the product. Together, we’re driving brand discovery, increasing trial, and fostering stronger customer loyalty in a way that’s impactful and measurable. 🍰 #WickedKitchen #Shopmium #CollaborationPower #BrandDiscovery #VeganCake #PlantBased #BusinessImpact

The Power of Connection, Collaboration and Community Your network is your net worth. This week in London marked the start of #LondonFashionWeek, Q4 #PeakTrading is underway , and the return of #networking in person post Summer break. ⭐ Learning never ends Special thanks to Adam Pearce - CRO for Shopify brands and David Smith for hosting the workshop at the BrewDog Waterloo venue. ⭐ Founders First Sharing a meal this week at Temper Soho with the founders of Minka Dink London gloveglu,Emmy London and Black Milk highlighted 4 distinct brands driven by product ,passion, purpose, and people. Great vibes & conversation Oliver Lloyd-Taylor Minnie Royden Paul Sherratt Richard Higgins ⭐ Data, Data, Data AI-powered data analytics aggregators are closing the gap between key functions in brands, aiding decision-making and planning. David Smith is developing something exceptional at @Kaleidoscope to assist brands—I eagerly anticipate the demo of the platform. ⭐ The Power of a Phone call Lastly, in my advisory video chat with Edtech ProspHER, I met with @Serena Fordham BA (Hons) CMgr FCMI ✨️ to strategize and support her scale-up initiatives Followed by Motivational Friday catch up call with Nathan Lomax & Billie O'Connor eCommerce Expo I'll be moderating two panels at the #EcommerceExpo on Sept18th to discuss the future of #CX ,#Tech. #Marketplaces and more with some incredible panellists. DM me , if you are attending and lets chat ! 📱 #opentonewopportunities #omnichannel #businesstranformation #growth #ecommerce #digital #data #people #community #connection #emergingtech #network #community #leadership

How do you make change? You start small but make it happen. You learn first. You make yourself and others accountable. Just some of the takeaways from our One Change Action session at which we unveiled our new-look shopping site for change. Browse the ideas, add to cart and your roadmap will be emailed to you! Ready to shop for your next change? Check the comments. #OneChange #ESGInEvents #SusatianbilityInEvents #AccessibleEvents #DiversityAndInclusion #theOpsNest #EnablingBrilliance #EventProfs #EventOperations

Halfway through Day 3 of Shoptalk & I'm sharing the top takeaways that stood out to me.    Let me break it down for you: Kimberly Landry Wallengren, VP Marketing, North America, Coach on Brand Legacy and Outreach: "We're setting the stage to introduce our brand to a new generation rooted in the rich heritage of their ancestors in the US. It's crucial to remember that we have a daily window of 30 minutes to make a lasting impression and forge strong brand associations." 👉 Brands need to craft meaningful narratives that resonate with the values and histories of their target audiences, utilizing every opportunity to build a lasting connection. Eva Press, VP, Global Business Group, Meta on the Power of Creators: "Creators are the lifeblood of our content ecosystem, contributing to 40% of our funnel's ideas. Their influence is undeniable, with 87% of our users engaging with creator-driven content, significantly outperforming platforms like YouTube and TikTok. Moreover, 8% of Gen Z make purchases after engaging with a creator's content, showcasing the immense potential of creator partnerships." 👉 Leveraging the creative power and influence of content creators is key to engaging and converting the modern consumer, especially among younger demographics. Craig Brommers, Chief Marketing Officer at AMERICAN EAGLE OUTFITTERS INC., emphasizes immediacy: "Our customers demand instant gratification. We're constantly exploring the smoothest, quickest ways to fulfill their needs, ensuring a seamless shopping experience." 👉 Brands must prioritize reducing friction in the consumer journey, offering quick and easy solutions to meet the 'I want it now' mentality. Peter Pernot-Day, Global Head of Strategy & Corporate Affairs at SHEIN, on embracing technological evolution: "The tech landscape is rapidly changing. Embracing this continuous transformation is essential for staying ahead and delivering exceptional customer experiences." 👉 Staying agile and adaptable in the face of evolving technology is crucial for brands aiming to maintain competitive advantage and meet consumer expectations. Liza Lefkowski, Vice President of Merchandising, Proprietary Brands, and Stores, Wayfair highlights the importance of data-driven decisions: "Our approach is to use data not just for insights but to enhance every customer interaction, making their experience seamless across all touchpoints." 👉 A data-driven strategy allows brands to personalize and refine the customer experience, fostering loyalty and engagement by making each interaction feel uniquely tailored. Stay tuned for more updates. #shoptalk2024 #retail #retailtech #retailinnovation #shoptalk

🚀 Huge thanks to Anusha Couttigane Nateisha Scott & Amy Rollinson at Vogue Business for an incredible event at Soho House & Co last week! 🙌 The discussions around the future of beauty were honest & insightful, and we walked away with three main key takeaways: 💡 Building Brand Trust: In an increasingly digital world, brands need to connect authentically with their audiences to build lasting trust. 🚨 The Power of Personalization: Consumers crave tailored experiences that resonate with their personal tastes and needs. ⚡ The Importance of Brand Advocacy: Word of mouth is more powerful than ever, and loyal customers are the best ambassadors. At SHFTLY, we’re at the forefront of solving these challenges. Our agile platform delivers immersive, personalized shopping experiences, creating authentic brand-consumer connections through real-time, emotionally-driven, shoppable live events, media, and entertainment. 📈 As brands look to enhance trust, personalisation, and advocacy, there’s never been a better time for SHFTLY. The market is ready—and so are we! 🌍 #SHFTLY #Personalization #BrandAdvocacy #FashionTech #beauty #DigitalInnovation #Ecommerce #Entertainment #voguebusiness #retailtech

As brand marketers, if you haven’t heard of “gamification” then I suggest you school yourselves real quick 😁 This is an extremely effective way to reach Gen Alpha and they influence a mind-blowing % of purchases. Trevor Lewis and I have an entire segment dedicated to Gen Alpha on an upcoming episode of Blue Light Special Podcast.

❓What’s the biggest mistake brands make during peak season? Hear what Rachel Obstler, SVP Product at Contentsquare, has said. Yesterday’s webinar with Rachel Obstler and Tobi Buxhoidt, our founder, explored the biggest challenges, emerging trends, and key strategies for delivering exceptional customer experiences—an insightful session packed with actionable takeaways! Missed you out? Watch it on-demand here 👉 https://lnkd.in/eiRM4RSz #Webinar #PeakSeasonPrep #Ecommerce