Ross Palmer’s Post

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Founder of Aloa® Agency // Fractional CMO // Future Optimist

💻The 3 types of websites you see everywhere (but two of them suck). Depending how well-versed you are in the state of websites today, you’ll probably notice three buckets of websites in the wild: 1️⃣ Bad looking, bad performing sites. These are sites with little thought, often derived from a template and thrown up quickly with no plan. Much of the web is like this, for obvious reasons. It's shocking how many agencies produce work in this category. 2️⃣ Great looking, bad performing sites. These are the proverbial “Behance” portfolio sites. Anything that can be animated is animated! Computers come grinding to a halt as they struggle to render gorgeous, but ultimately chaotic content. 3️⃣ Great looking, great performing sites. These are the Apples… The Cybertrucks… These are the pages made by serious professionals/teams who know what they’re doing. This is the world my agency plays in—or at least strives to! The problems with #1 sites are many and obvious. They simply don’t do the intended job. #2 sites are more insidious. What makes Apple *Apple* isn’t just flashy gimmicks—everything is in service of telling the story of the product. Yes, it’s beautiful. But it’s also lightning fast on all devices. These days, great digital design isn’t just about how things look. It’s about how things feel. And while many people can reach #2 sites with some effort, very few can get to #3 without hiring a firm who knows what they’re doing. What's your favorite functional website today? #digitalmarketing #WebDevelopment #FrontEnd

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