Theresa Uchechi Uchenwa’s Post

🌟 Did You Know? 🌟 For your next prize promotion, consider this: Offering a variety of smaller prizes, rather than just a few high-value ones, can boost overall participation by up to 20%! 🎁 This approach not only heightens excitement among participants but also creates more winners, spreading more joy and engagement about. A win-win for everyone involved! 🎉 #EpicActivation #MarketingTips #BoostEngagement #PrizePromotion

My cup is full after last week’s #EMSLive! I always get a ton of energy from swapping stories and ideas with my industry peers, and this year’s conference was no exception.  One of the highlights was joining a panel with Wendy Kupsis Robino, Jessica Carlson, and Jodi Arden to discuss what we’re doing to reach Gen Z. Here are a few takeaways:  - This audience requires us to push even harder on experimentation and innovation. As Fearlessly Frank, one of our strategic partners, recently said, with Gen Z “novelty is the new loyalty.” This notion is a great creative challenge.  - Gen Z lives their values out loud, and they relate to brands that have corresponding values. Brands should authentically bring their environmental, social, and corporate social responsibility efforts to the forefront of their experiences.  - Now is the time to carve out space to experiment and pilot activations that are more likely to impact and resonate with Gen Z. There’s a lot of goodness in a test-and-learn approach. Thank you Juanita Chavarro Arias for moderating our conversation and Jessica Heasley, Rachel B. and Shannon Given for creating space for meaningful conversations. And thank you Event Marketer for bringing this wonderful community together. Already looking forward to next year! #ExperientialMarketing #MarketingTrends

If you plan to be Programmatic I/O in Vegas next week be sure to seek out Emily Gucwa to learn a bit more about Ventura Growth or to have a great conversation on the state of programmatic media!

Want to get a jumpstart on your 2024 resolutions? If continued education is on the list, you'll want to see this! Catch up on our most recent community events and save your spot for our upcoming event, "From Yearning to Vision: A Future Ready CMO Micro Retreat!" https://lnkd.in/gxeutCr6 #futurereadymarketing #futurereadybusiness #futureofmarketing #futureofbusiness #cmo #marketingleaders

We’re back with another Roundtable: State of Marketing!  This public event is open to ALL marketers, from beginners to pros. We’re diving into industry trends, new tools, and what to expect in the next quarter. Don’t miss out on this chance to share insights, ask questions, and network with the best in the biz! 🙋🏾♀️ Join here: https://lnkd.in/eANjf_AN #MarketingRoundtable #BWMCommunity

Boost Your Brand with Webinars Looking for innovative ways to grow your brand? Webinars are a powerful tool for businesses of all sizes! 🚀 Here’s how they can help: Establish Thought Leadership: Share your expertise and position yourself as an industry leader. Generate Leads: Capture your audience’s attention and build relationships with potential clients. Build Community: Connect with like-minded individuals through shared discussions and knowledge exchange. By combining valuable content with seamless technology, webinars let you create memorable experiences for your audience. 🌟 Let’s discuss how webinars can fit into your strategy! Comment below to brainstorm ideas.

When doing business, having excellent leads and marketing is not enough to increase sales. 💸 It is vital to design a strategy that works. 🛠️ 🎧 Listen to our CEO, Pedro Góes, as he shares how building personal relationships through in-person experiences can boost conversions. It’s not just about generating leads; it’s about fostering trust. 🤝 Pedro’s mastery of this complexity is one reason he was nominated for the Eventex Awards 2024, “The Most Influential People in the Events Industry." A link to vote for him will be in the comments. 👇🏼 #EventTech #Challenges #ClientExperience #EventProfs #TechInnovation #InEvent #CustomerSuccess #EventsCompany

Your event doesn’t have to end when the applause does! 🎤✨ Keep the momentum going with strategic follow-up actions that reinforce your speaker’s powerful message. From post-event surveys to sharing key takeaways, here’s how to ensure lasting impact. 💡 #EventSuccess #SpeakerImpact #FollowUpActions #NextDayImpact

Having a well-planned webinar is great, but it’s only effective if people actually show up. That’s where promotion comes in. Getting the word out early, sharing teasers, and reminding your audience regularly are what drive registrations. I always say, make it easy for people to say ‘yes’ and get excited about attending.

Post-COVID, Trade Shows and Conferences are back in full swing but are you doing them right? Read below to learn some great tips on maximizing potential from your trade shows and conference participation! #Ottawa #TradeShows #Conferences #DoItRight