🖼️ Who doesn't love a design masterclass? Our friends at For Good Design Lab are launching a branding course to help you master design projects from start to finish, where you’ll learn their proven process to confidently lead and deliver game-changing brand projects. To celebrate, we’re sponsoring a complimentary admission to the masterclass. All you need to do is let us know in the comments the most loveable brand you know and why. We'll announce the winner on Friday. Easy-peasy!
I agree with brands already mentioned, but I’m a sucker for a great snack. Especially if it’s crispy. So my all time favourite has to be San Carlo. (If you’ve been to Italy, you know what I’m talking about). What I love about San Carlo is that every product delivers the perfect combo of quality, experimentation, and visual identity - three pillars that for me, define brands that truly last.
Thanks for sharing Design Outlook! I’m really looking forward to diving into the thinking and process behind our branding work. This masterclass will give designers the tools to confidently lead their own projects from start to finish. Looking forward to hearing about the brands you love! A brand I'm loving at the moment is Yetti and the Kokonut. It's a natural wine brand out of South Australia. At the heart of their brand are two little mascots, a yetti and a kokonut, who appear on every label, each time going on a new adventure. It's fun and super memorable. Plus their wines are the best.
I love Porsche. Over the past 75 years, they have meticulously refined their design, creating cars that are not just vehicles but works of art.
Disney - It has managed to iterate and evolve over time to remain both relevant and "magical" to generations of fans across the globe.
I'm a sucker for G-Star Raw because of their cool minimal brand, quality clothing product and addictive app that has cool features like tracking where the clothes are made and where is the material sourced from, as well how sustainable their clothing is.
It is Apple for me. Simple, clean and inspiring. I never want to throw the packaging out. They let the pictures do the talking and the interactions on their marketing pages like the apple watch designer are so engaging. Their Innovative UI interactions are inline with their brand ethos too.
Hands down, I’ve got to give it to Duolingo for going all-in on its unhinged, wacky, chaotic owl! Duo's threats and unpredictability totally keep me motivated in my Italian course.
miro.com for all the amazing collabortion features and making all my projects, especially stakeholder enagement fun!
Product Designer @ Macquarie Group | COG Digital, Group Treasury
2moBunnings - I don’t know a single Aussie who doesn’t associate that red and green logo with the smell of a sausage sizzle, a sunny day and a struggle for a park