Greenwashing in action? "Sustainability reporting is only meaningful if companies are serious about making changes". "If companies release sustainability reports just to meet regulatory requirements, it’s unlikely to motivate improvement internally, say these professors from the University of Victoria and University of Calgary. If companies release sustainability reports just to meet the needs of external stakeholders, including regulators, it’s unlikely to motivate internal changes to business operations. Through this lens, reporting may be seen as a box-checking activity." If a company doesn't buy into their own sustainability practices then they really shouldn't bother doing them or reporting on them. They should just be honest and just say we don't give a toss about the planet! We can all see that most of them are lying and greenwashing. You can see examples of this every day on LinkedIn. Some CEO of some ocean polluting company or oil company or some other unsustainable practice using PR and these kind of reports to say that they're sustainable and the sycophants who work for them in corporate comms and beyond happily ignorantly reshare... What do you think? https://lnkd.in/g2Tcpcjc
As its stands just now it is a complete load of bollocks on what people and companies are reporting. You also have to look at the requirements of reporting vs company figures and what is needed. In many countries I can see that some high users or high emitters may start splitting companies to smaller entities just to stave off the reporting requirements as it will probably cheaper to have 3 or 4 companies running instead. As much as I know that you are not a fan of Coldplay, I do applaud some of their initiatives whether they themselves have came up with them or there is somone in the background guiding as they are setting some easy examples that others could follow. The whole point behind the international guidlines was to make reporting easy, but it has made it more difficult and really the majority of consumers at the end of the day will have no idea what iit is about. (ie eg. does the average person know the difference between scope 1 and scope 3, but if they have scope 2 thrown in that overpowers scope 1, do they need to report scope 1 or just scopes 2 & 3?)
But it keeps unemployment low /s
The Only CEO with a Mohawk @ Black Marketing, the World No.1 LinkedIn Marketing & Personal Branding Firm with 2,200 LinkedIn Recommendations. Enhancing Your Personal Brand to Make You a Thought Leader & Win New Clients.
5moRobin Hicks