Theodore Schweitz, MBA’s Post

Strategies to engage Grocery Buyers are evolving rapidly, and in-person trade shows are playing a much larger role than they did pre-covid. How are you adapting your buyer engagement tactics?

𝗙𝗮𝗰𝘁: Shoptalk Europe is the only retail show in Europe where you can pre-book meetings. Your business won't be left to chance. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝗰𝘁: Shoptalk Europe is the only retail show in Europe where all your meetings are mutually matched. Your time won't be wasted with pointless introductions. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝗰𝘁: Shoptalk Europe is the only retail show in Europe where we facilitate all your meetings for you. Your experience will be stress free. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝗰𝘁: Shoptalk Europe is uniting the continent's most senior gathering of retail and brand decision makers - 4,000+ attendees / 1 in 3 C-suite. You're investment in attending will generate brilliant ROI. 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗳𝗮𝗰𝘁: That's why 94% of retailers and brands at last year's show told us their networking experience was "good" or "excellent". Register by Friday 17 May to secure your place in our Meetup meetings programme. Don't be left on the sidelines. Find out more now: https://lnkd.in/e9vi3sXT See who's already attending: https://lnkd.in/ek7kPzpV

Justifying budget to guarantee ROI to attend retail events can be a nightmare. But not with Meetup at Shoptalk Europe and here's 3 reasons why... 1. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where you can pre-book all your business meetings 2. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where all your pre-booked meetings are mutually matched meaning both sides of the table have pre-agreed to connect 3. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where we facilitate all your matched meetings for you meaning no stress in arranging your schedule Ok we lied. 4 reasons why. but we saved the best till last... 4. 𝐖𝐞'𝐫𝐞 𝐮𝐧𝐢𝐭𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐦𝐨𝐬𝐭 𝐬𝐞𝐧𝐢𝐨𝐫 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐞𝐫𝐬 - that's 4,000+ retail, brand, tech and investor power players where 1 in 3 will be C-suite. That's why 94% of retailers and brands rated their networking experience at Shoptalk Europe last year as "good" or "excellent". Get your ticket before Friday 17 May at 5pm CEST to be part of Meetup at Shoptalk Europe this 3-5 June in Barcelona. Discover Meetup now: https://lnkd.in/e9vi3sXT See who's already attending: https://lnkd.in/ek7kPzpV.

If you are the founder of a product brand, you might just be juggling too many balls to look up once in a while to actually work ON your business. 👍 Your day-to-day is led by your amazing vision and a great marketing plan, but in reality you’re too busy to stop and think about the foundations you need to support your growth, build agility and continue to innovate to stay ahead of the competition. I created the Retail Huddle; Elevate Your Retail Game event because I have noticed over the years that most ‘small-business’ events aren't tailored to the intricacies and unique challenges of starting and growing a product-based business. ✅ It's time to change the game, and that's exactly why I'm hosting an event that will serve only retail product-based businesses where you can connect and network with people in your own industry. 🤩 We will focus on breaking down the overwhelm of the BIG stuff which you need to know about, but in a way that empowers you, not overwhelms you. The event aims to empower, educate, inspire BIG thinking and open your minds to the ‘art of the possible’ in your product business so that you can navigate the dynamic and ever-evolving retail landscape. 👏 Spaces are limited get your tickets here >>> https://lnkd.in/ecKexyYq #resetwithreelschallenge #businesssecretsclub

☕ What the Coffee Industry Has Taught Me About Event Marketing You wouldn’t think that coffee and events have much in common, but after spending time in both worlds, I’ve discovered they blend a little more than I thought. 1️⃣ Quality Over Quantity: Just like a perfectly brewed coffee, a great show is about quality, not just how many stands or sessions you pack in. It’s about delivering value—leaving your audience wanting more, not less! 2️⃣ Timing is Crucial: Brew too long, and the coffee’s bitter. Plan your event poorly, and attendees may tune out. Finding the right schedule for seminars, networking, and exhibitor demos is like finding the perfect brew time—it creates a smooth blend. 3️⃣ Personalisation is Key: Not everyone likes their coffee the same way, and the same goes for your audience. Tailoring content and experiences leaves a lasting impression on visitors. 4️⃣ Behind Every Great Cup is a Great Team: Like the baristas making the magic happen behind the counter, a successful event is the result of smooth collaboration between teams, from ops and sales to partners and marketing. Every detail counts! Whether you're brewing a coffee or hosting a trade show, it’s all about creating the perfect experience—one that hits just the right notes. ☕ #EventMarketing #B2BEvents #TradeShows #LessonsFromCoffee #MarketingTips

Justifying budget to guarantee ROI to attend retail events can be a nightmare. But not with Meetup at Shoptalk Europe and here's 3 reasons why... 1. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where you can pre-book all your business meetings 2. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where all your pre-booked meetings are mutually matched meaning both sides of the table have pre-agreed to connect 3. 𝐖𝐞 𝐚𝐫𝐞 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐨𝐧𝐥𝐲 𝐫𝐞𝐭𝐚𝐢𝐥 𝐬𝐡𝐨𝐰 where we facilitate all your matched meetings for you meaning no stress in arranging your schedule Ok we lied. 4 reasons. But we saved the best till last... 4. 𝐖𝐞'𝐫𝐞 𝐮𝐧𝐢𝐭𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬 𝐦𝐨𝐬𝐭 𝐬𝐞𝐧𝐢𝐨𝐫 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐨𝐟 𝐫𝐞𝐭𝐚𝐢𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐞𝐫𝐬 - that's 4,000+ retail, brand, tech and investor power players where 1 in 3 will be C-suite. That's why 94% of retailers and brands rated their networking experience at Shoptalk Europe last year as "good" or "excellent". Get your ticket before Friday 17 May at 5pm CEST to be part of Meetup at Shoptalk Europe this 3-5 June in Barcelona. Discover Meetup now: https://lnkd.in/e9vi3sXT See who's already attending: https://lnkd.in/ek7kPzpV.

You know you have an incredible product that you have lovingly created and you spend all your time on developing and perfecting every detail to get it ready for market. Then you become all things marketing to sell the products and never really seem to have enough time to focus on the bigger picture stuff that you know will take your business journey to the next level. Can you relate? I’m going to hazard a guess, that it’s not because you don’t know what to do, but because you are spending all your time working IN the day-to-day running of your business to be able to step out of the bubble to work ON the bigger picture of growing and scaling your business? You know you need a strategy to keep you on track, but have NO idea how to execute it… I get it and this is exactly what I help with. To stop feeling overwhelmed and start taking action, you need to focus on: ➡️ Getting clear on your vision so that you can set clear, measurable goals for success. ➡️ What’s driving sales in your business and getting clear about what you DON’T need? ➡️ Streamline the complexities so that you can optimise key areas to grow and scale. ➡️ Strategies for distribution and brand growth to elevate your brand to new heights. The first step to making this happen is my Strive and Thrive retail event - live in London on 3rd May. This is a must-attend event curated for independent product brands + retailers. ✨ Come for the retail insights, workshops, inspirational discussions and networking. ✨ Leave with new connections, light-bulb moments and the foundations of what it takes to Strive & Thrive in the ever-evolving retail landscape. Grab your tickets here >>> https://lnkd.in/ecKexyYq See you there Ami x #retailhuddle #retailexpert #retail #productbusiness #retailstrategy

"Conferences are hit or miss" The truth is, you're probably just not doing it right. Here’s how we make every conference a goldmine for sales and partnerships: Define Your Mission: Don't just show up—have a plan. Whether it's networking, learning, or finding new business opportunities, know your goals before you walk through the door. Do Your Homework: Know who will be there. Research speakers and attendees, and connect with key players before the event. Set up meetings with anyone you think is relevant. Get Involved: Stop being a spectator. Ask tough questions, engage in discussions, and share your insights. Your active participation can set you apart from the crowd. Network Like a Pro: Focus on quality over quantity. Build genuine connections with people who matter, and follow up to keep those relationships alive. Take Action: Don’t let your insights gather dust. Reflect on what you've learned, share it with your team, and implement the best ideas immediately. Our team at Shoplazza will be crushing it in POS and Ecommerce at eTail next week - see you at booth 403 #etail #etailboston #ecommerce

This year we’ve been able to ensure 80%+ turnout on average for our events. This is much higher than your typical sales or marketing event. How do we do it? Invitees are always thinking about a few things: 1. What am I getting out of attending? 2. Is this worth my time?  3. What are they going to sell me? 4. Do I need what they're selling me? Oftentimes attendance rate goes down because invitees are bombarded with the same types of events from multiple vendors. There's nothing novel in another sporting event or restaurant outing. Aside from engaging attendees in a unique experience, they need to know what exactly they’re signing up for. That’s where RSVP pages come in. We’ve been able to drive attendance by simply just telling people what’s in store for the evening. Once they see it’s a unique event, the agenda for the night and the custom garment they'll be receiving, it boosts attendance. Instead of sending a calendar invite and a generic email we’ve found RSVP pages really effective. You can check out our sample RSVP page below!