The Lumistella Company’s Post

Some clever thematic pricing, that's also appetizing for "value oriented" customers - (like me)😋. One commenter even suggested nickel ($0.05) pricing to represent the original IRT fare maintained for over 50 years.(!) The cobranded wrapper with route strip to Zabar's destination is also nicely done in period appropriate graphics & font. BTW After seeing this add, I will be rerouting my commute to make the most of it ; - )

"Everywhere Else, It's Just Tuesday!" Today is Fat Tuesday, or Mardi Gras, here in the New Orleans region, and several other regions around the Gulf South. (And, yes France, and Brazil...) Of course, we firmly believe that no one else does it like New Orleans does it, so that's my perspective... From college forward, that's been the case. Moving here from Jackson, MS, Mardi Gras was a bit of a culture shock, but I loved it! I loved the acceptance of everyone for who they are. I loved the costumes and group t-shirts - the spirit of the day (and the season). And I really loved the people-watching. Observing our audience and paying attention to what matters to them is one of the highest-value activities we can do as business owners. During parades, it's not just "Throw Me Something Mister," human behavior is woven into every interaction on the parade routes throughout the regions. Crowds in the city behave differently than those in the suburbs. Certain parades attract different types of attendees. The personality of the parade attracts its ideal audience. Parade-goers can choose the dates they want to attend parades based on their schedules or they may have favorite parades based on personality and messages that are synonymous with each parade. And this has been happening for centuries (since Iberville in 1699). The city celebrated its TriCentenial in 2019. (source: NewOrleans.com) So, next time you feel out of sync with your audience or you find yourself wringing your hands about attracting ideal clients for your business, just channel a little Mardi Gras spirit. Do a little people-watching, pay attention to what your target audience is saying (and what they avoid saying), and the problems they mention most often. See how you might position your solutions to help them solve those top-of-mind problems. And for extra credit, think about creating your own special celebrations that just don't exist anywhere else so your people want to come hang out with you for these special and exclusive celebrations. And just for today, Happy Mardi Gras! or Happy Tuesday! if you are anywhere else in the world.

Want to find a way to celebrate Valentines efficiently and sustainably? With the #SuperBowl 🏈 and #ValentinesDay ❤️ upon us, it's a big time for #restaurants. These events are perfect for: • Winning new customers; • Growing your brand; • Showing off what makes you different, like quality and speed. But sometimes, big commercial moments can make us forget what's truly special. Is it more meaningful to watch your child score the winning goal or to remember to brighten your partner's day with flowers? That's why Elicia Orsbourn and I do Valentine's Day our way, on our terms. Check out our fun video below to see how we save money and the environment with a laugh. What special ways do you celebrate commercialized events "differently" to the masses? Please comment below. #target #papyrus #sorrytarget #sorrypapyrus #LoveAndFootball #ValentinesDay2024 #SustainableLove #FunValentines #EcoFriendlyValentine #RelationshipGoals #CreativeCelebration #LaughWithUs #MakingMemories #LoveWithoutWaste

𝗛𝗼𝘄 𝗠𝗮𝗰𝘆'𝘀 𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Macy's is a brand that is synonymous with American Christmas traditions. Every year, millions of people tune in to watch the Macy's Thanksgiving Day Parade, which features the iconic arrival of Santa Claus. But did you know that Macy's played a key role in shaping the modern image of Santa Claus as we know it today? Back in the 19th century, Santa Claus was depicted in various ways, from a stern-looking bishop to a jolly elf. In 1862, Macy's hired Thomas Nast, a famous cartoonist, to draw Santa Claus for its holiday advertisements. Nast drew Santa as a plump, bearded man in a red suit, inspired by the poem "A Visit from St. Nicholas" by Clement Clarke Moore. Nast's illustrations became widely popular and influenced other artists and advertisers. This is how Santa took the form of jolly old man that we recognise today. In 1924, Macy's launched its first Thanksgiving Day Parade, featuring floats, balloons, and live animals. The parade ended with Santa Claus arriving on a sleigh, greeted by thousands of cheering children. This tradition established Santa as the symbol of the holiday season and the star of the parade. Even now, Macy's continues to surprise and reimagine Santa with a twist. Here is their newest commercial about a little boy who is on a mission to find the perfect gift for Santa. Macy's has proven that it knows how to reinvent Santa Claus for marketing, while staying true to its heritage and values. Do you believe in Santa now? What is your favourite origin story? #HappyHolidays #marketing #advertising #Christmas #Santa #Macys #SantaClaus #digital #digitalmarketing

Win a 4 day trip to Peacock Macy's Thanksgiving Day Parade... * includes roundtrip airfare to NY * 4 night stay in Manhattan hotel * 4 tickets to Macy's Thanksgiving Day Parade https://lnkd.in/gu2tp8KC I only posted this because I initiated the China being the largest owner of GE that owns NBC Universal Peacock account back in 1978, 46 years ago (same year I initiated China being the largest owner of Disney account & Disney owns ABC, CBS, FOX, Fox films, Lucas films, Pixar films, & Blue Sky films and with the profit from that China now owns 5000+ US companies that employ 5,000,000+ US workers). I also made $3.4T for the US Treasury in 2004 making me the primary owner of all US workers since 2004. So no, your largest owner is not a kid. But yes, I already fulfilled the prophecy 'and a little one shall lead them' as an 8 year old prodigy preacher in 78 same year I won a GE science contest that got me flown to Disneyworld followed by Hawaii to initiate those 2 big accounts with China since I'm Chinese American (not Korean that evil war profiteering dark tares have been tricking TV idiots to say so they would lose their job for slurring against their largest owner so the dark tare can take over their job) & related to the 1st Emperor of China over 5000 years ago on my mother's side (the King side). But I was born in Ohio & had only been to China only once in my life, so I'm actually pretty clue-less about China. My family moved to California in 89 (39 years ago) because we had kin here since the 1800's that built the railroads followed by the Chinese Theatre in the early 1900's that was built with actual parts taken from the real Chinese Emperor's Temple built 4000+ years ago & is so big, it's called the Forbidden City. The first show in the Chinese Theatre in LA was 'King of Kings' about Jesus Christ. Ironically, if you pray & ask Jesus Christ or the Holy Mary who I am, by holy miracle, they both point up because my line started over 3000 years ago before Christ. Shem traveled to where China is over 5000 years ago to where China is to start the Shemitic aka Semitic line aka root of David line aka the Chosen messengers of God by blood line. That's why so many previous chosen messengers of God lived so long. And that's why I'm 54 but look 25. It's the one line you can not blaspheme against or you get cursed. For rest, open your facebook account & click on the link below... https://lnkd.in/gi8fqDjJ

Thrilled to announce our upcoming event: Real Estate Development Panel! Join industry experts as we explore the latest trends and strategies in Real Estate #RealEstate #Development #depauluniversity

🌟 Happy Valentine's Day all! I'm curious how everyone is celebrating this special day while striking a balance between creating meaningful experiences and being mindful of their budget. ⚖️ Share your celebration tips and let's explore budget-friendly ways to celebrate love today and everyday. 💖 #cleverlyaccounting #valentinesday2024 #eccommerce #saas #australia #financialgoals2024

🎃💀Halloween and Día de Muertos intertwine, creating new avenues for expressing heritage while embracing modernity. This fusion blurs the lines between the two holidays, allowing for a vibrant exchange of elements like jack-o'-lantern-adorned altars and trick-or-treaters in “catrina” costumes. Both celebrations breathe new life into each other, with Halloween evolving from ancient Celtic practices like Samhain to turn fear into fun, while Día de Muertos blends pre-Hispanic customs with Catholic influences to joyfully honor the dead. As we honor our past, we celebrate a present that beautifully integrates both cultures. Recognizing this fusion can be a powerful strategy for brands aiming to connect with Hispanic customers, offering an opportunity to discover a voice that resonates with diverse communities. By embracing these evolving traditions, your brand may find its own voice to foster meaningful connections that reflect the richness of cultural identities. ☀️🧡❤️ #NeoSol #DiaDeMuertos #Halloween #Traditions #Latinos #HispanicMarket #CultureEvolution

It's beginning to look a lot like Christmas 🎄 Two things have happened for me to make that statement. One, my Simply Delicious chocolatier client has launched their Advent Calendars, packed full of handcrafted chocolates or truffles: https://lnkd.in/eskn9jhT And today, the annual tradition of the John Lewis & Partners Christmas ad was launched: https://lnkd.in/eJuCbWhZ How do I know this? It was the main story on Good Morning Britain. How amazing for a brand to be headline news on the day they launch their seasonal advertising campaign! Also, it's about the only day of the year that Good Morning Britain leads with a good news story. There have been great John Lewis Christmas ads, and there have been not-so-great ones over the years. I'd love to hear your opinion on this year's one. It is very 'on brand' for John Lewis! What I love about it is they use storytelling, emotions and relationships. These are three of the most powerful aspects of building and maintaining a brand. ✅ So, from that point of view, well done John Lewis. It's also great to see them using the ‘knowing’ concept - an evolution of their famous ‘Never Knowingly Undersold’ strapline. 👏 What is your favourite Christmas ad this year? #Christmas #ChristmasAds #advertising #brand

🌹 Valentine’s Day is just around the corner: don’t underestimate this event! In 2023 online florist businesses that invested in #discoup increased their sales by +126% and revenue by +148% in just one month. What are you waiting for? There are many other gifts other than flowers to celebrate Valentine’s Day! #businessonline #affiliatemarketing #digitalmarketing