Every new hire we've welcomed recently shares one common reason for joining Abacum: We're customer-obsessed. They were happy to join us because they know we do what is right for our customers. And as a founder, that feels amazing. People seem to forget what the North Star should be. They think it's hitting growth targets. But for us, it's to have happy customers. Of course, you have metrics you have to hit as a founder. But what truly matters is when you wake up every morning, are you doing the right thing for your customers and are they happy? When you nail that, you'll hit your targets by default. If you want a core value to truly drive your company, it has to be deeply ingrained in your team. 3 ways we do this at Abacum: ➝ When we hire, we don’t just look for skills—we hire people who are as obsessed with customers as we are. ➝ Once a month, we bring in a customer to talk to our entire team for 30 minutes about their business how they're using Abacum, and what they're liking or not liking. We want to hear the good, the bad, and the ugly. ➝ We have a dedicated "customer-obsession" Slack channel where people share stories, testimonials, and just rally around how we're making our customers the heroes of their organizations. We really are intentional with integrating consistent rituals and habits that keep customer obsession top of mind for everyone. To get your team to truly embody the company values, it's our job as founders to walk the talk.
Love this explanation, Julio!
Customer obsessions staying top of mind is crucial 👏