The Hardy Group’s Post

The most important factors affecting recent U.S. Hotel industry data were Super Bowl Sunday & Presidents Day. Presidents Day Weekend lead to a 71.4% occupancy rate, the highest weekend occupancy since November! https://lnkd.in/e_ZRn63n #HARDY #TheHardyGroup #CoStarNews #Analytics #Data #Hotel #Hospitality #HotelIndustryData #Analysis #Occupancy #Travel #Tourism

During the second week of June, U.S. hotel performance relied heavily on weekdays and group demand. Key highlights: - RevPAR: Modest 0.3% increase, driven by 0.9% ADR rise, despite a 0.4% occupancy drop. - Top 25 Markets: Crucial for growth, with 5.5% weekday RevPAR boost; without them, RevPAR down 0.9%. - Weekend vs. Weekday: Weekends struggled, with RevPAR down 3.9% in top markets and 5.6% elsewhere. - Occupancy: Reached 70.3%, highest this year but below 73.5% in 2019. San Francisco, Houston, and Boston led growth. - Future Projections: Expect occupancy gains and stable ADR. July Fourth week likely to see ADR drop and occupancy decrease despite record travel. https://lnkd.in/ez3HJFJr #TheHardyGroup #HARDY #ProjectManagement #HotelIndustry #TravelTrends #Hospitality #RevPAR #OccupancyRates #TravelIndustry #Hotel #DataAnalytics #Analysis

Our team at Lighthouse has just released our latest report 📊 📈 on global hotel pricing trends for 2024 with some actionable strategies for 2025. While the report covers key trends and insights from around the world (including pricing benchmarks for different hotel categories and regions), the key to success lies in ⏩ remaining agile, data-driven, and market-specific in the approach. As the hospitality industry continues to evolve, it's more important than ever to stay up to date with the latest trends and data. Our report can help you do just that. 👉 Check out our blog post for more information and to download the full report: https://lnkd.in/eyhekwmH #hospitalityindustry #hotelpricing #dataanalysis #Lighthouse #travelindustry #trends #globaltrends #hotelindustry #hospitalitytrends

This just in from CoStar News! the top five trends hoteliers must navigate this year: 1. Lingering inflation 2. Unpredictable interest rates 3. Challenging labor market 4. Undefined Market shifts 5. AI and Evolving Guest interactions https://lnkd.in/etAvfJgh #TheHardyGroup #HARDY #CoStarNews #Trends #Hotels #Hoteliers #Hospitality #Resort #Travel #Tourism #Analysis #Data #Analytics #Inflation #Interestrates

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐡𝐨𝐭𝐞𝐥 𝐫𝐨𝐨𝐦𝐬 𝐟𝐮𝐥𝐥 𝐝𝐮𝐫𝐢𝐧𝐠 𝐨𝐟𝐟-𝐩𝐞𝐚𝐤 𝐬𝐞𝐚𝐬𝐨𝐧𝐬?  Or maybe you’re missing out on revenue during high-demand periods? Discover the secret sauce behind how the biggest names in the #hotelindustry maximize profits with #smartpricing strategies. In our latest blog, we dive into 8 different #hotel pricing models—and reveal why dynamic pricing is leading the pack! Learn how real-time data and #AI can skyrocket your occupancy and revenue, especially during peak events. 𝐃𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐟𝐢𝐱𝐞𝐝 𝐫𝐚𝐭𝐞𝐬 𝐡𝐨𝐥𝐝 𝐲𝐨𝐮 𝐛𝐚𝐜𝐤—𝐜𝐥𝐢𝐜𝐤 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐨𝐝𝐚𝐲!   https://lnkd.in/dsSTci7y #DynamicPricing #HotelManagement #RevenueManagement #HospitalityIndustry #TravelTechnology #AIinHospitality #SmartPricing #MarketDemand #BookingTrends #CompetitorAnalysis #OccupancyRates #TravelAppDevelopment #HotelRevenue #GuestExperience #PricingStrategy #EventDrivenPricing #DataDrivenDecisions #TravelTrends #BusinessTravel #LeisureTravel

Guest sentiment data continues to be one of the best ways to learn what guests are saying about their hotel stays and how to improve the guest experience. Check out the Winter Guest Sentiment Report 3rd edition from TMG! #hotelmarketing #hospitality https://lnkd.in/gc2rJY44

By analyzing historical data, hotels can significantly enhance their seasonal performance. Historical data can be used to predict future demand for hotel rooms and make better decisions about how to allocate resources and staff during different times of the year. #RevenueManagement #HotelManagement #Hospitality

The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose. Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when and where they are taking them. By analyzing over 7 million guest reviews, 1.7 million guest sentiment tags across 24 of the most prominent review sites, hoteliers can utilize this data to make informed decisions to adapt and improve their operational and marketing strategies. Check out these quick takeaways from Travel Media Group’s 2023-2024 Winter Guest Sentiment Report- - Q4 2023 saw more overall reviews and guest sentiment tags than in comparison to 2022 and 2021 during the same period, which signals that the hospitality industry is healthy. - 72% of all sentiment tags regarding “Price” were either positive or neutral, which means hotels are doing a much better job of providing value to travelers and delivering a satisfactory guest experience. - Even with a staffing shortage currently taking a toll on hotels across the country, hoteliers are becoming more efficient with their staffing resources, as evidenced by a 5:1 ratio of positive guest sentiment to negative relating to hotel staff. - Google Reviews received a massive 1.9 million sentiment tags during the winter season. Managing or failing to manage all online guest reviews on the site will significantly impact your hotel’s online reputation and property bookings. - Amenities were the 5th most mentioned sentiment tag aspect out of 25 total tags. A great way to take advantage of this insight is to promote hotel amenities like the hot tub or on-site gym on social media. Social posts are key drivers that influence hotel bookings. Click the link below to read the entire report for more insights. https://lnkd.in/ei9-pyhA #DigitalMarketing #HotelIndustry #Hospitality

Hoteliers, the official 3rd edition of the TMG Winter Guest Sentiment Report is out! Using this industry report is a great way to improve the guest experience at your hotels and learn exactly what aspects of it resonated with travelers.  #hotelmarketing #digitalmarketing #hospitality

By analyzing historical data, hotels can significantly enhance their seasonal performance. Historical data can be used to predict future demand for hotel rooms and make better decisions about how to allocate resources and staff during different times of the year. #RevenueManagement #HotelManagement #Hospitality