CFGI’s Post

Similar to the teams that battled it out in the Super Bowl this past Sunday, or the company's who released commercials that we are all talking about for days following, MTA Consultancy understands the power of strategy. We craft and guide clients towards winning strategies that rival the playbook used in the Super Bowl! 🏈🏆 Elevate your company's strategy with our consulting expertise. #GameChangers #StrategicThinking #WinningApproach

🎉 Ready to up your Creative Ops game? Join us at #CreativeOpsSydney for a panel that lifts the curtain on communicating Creative Ops like a pro! 🌟 🗓 When: November 7, 11:20 AEST 📍 Where: Hilton Sydney This isn’t your average talk. Imagine powerful insights on showing execs the magic (and ROI 💸) of Creative Ops! 🎩✨ Our dynamic panel of leaders will share tips and real talk on turning operational details into stories that even the C-suite can’t resist. 📊📈 What’s in store? 🔥 Making the C-suite your biggest fans 🚀 Data that speaks their language 🎯 Aligning ops goals with business goals to show off Creative Ops’ true power Meet your guides: 🎤 Moderator: Abby Blackmore from In-House Agency Council (IHAC) Panellists: 💡 Dave Keating (Canva) 📈 Sara Serville (ANZ) 🌏 Andrew Still (Tourism Australia) Don't miss this chance to redefine what Creative Ops can do. Sign up, snag a seat, and get ready to wow your execs. 🚀 You can still register your place and join the conference on 7 November >>> https://lnkd.in/e_zXfr62 #CreativeOpsSydney #CreativeOps #Storytelling #CsuiteMagic #SydneyEvents #CreativeOpsTransformation

We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

Pinterest x LinkedIn x Deliveroo x NBCUniversal ❗️ Viva Technology alert 🚨 📱 👉 Join us tomorrow (May 24th) at 11.25am CEST with Tom Pepper, Adam Bishop, , Milka Primodanova, and Pippa Scaife, for a CMO Summit Roundtable ! What does it take for brands to stand out from the competition ? And how LinkedIn can help 😉 See you there 👀 Hall 1 - Stage 1 In this complex environment, it’s time to rethink advertising, over-index on brand safety, and pull new levers to drive growth in the year ahead. Full session details here: https://lnkd.in/g4YTeTg7 💡

When I first joined EssenceMediacom, we had just lost our biggest client. It was a strange time, but it marked the start of "Project Fightback," an initiative that transformed this setback into an opportunity. I've now experienced the aches of losses as well as the excitement of winning. Client retention and prospecting require doing a lot more than the pitch itself (which also occasionally gets you starring in presentation videos like the below). More than anything, it's shown how the wins require foundations set in motion by the losses: applying feedback and taking a diagnostic approach to set up for the future, something that gets forgotten far too quickly. #Media #AgencyLife #NewBusiness

The grind never stops. 💪 We said this year was going to be BIGGER and better than last and we really weren’t joking! Everything we do is about delivering quality, generating results and having fun whilst doing it. From scaling sales for our brands, to sealing the deal on dream collaborations for our creators we’ve been on quite the ride already this year! #girlsinmarketing #socialmediamanager #socialmediaagency #influencermanagement #talentmanager

Six things I’ve learnt during my first six months at Buzzacott: 1. Working on M&A transactions across healthcare, consumer, hospitality and media, has helped me learn and appreciate the nuances of various industries 2. Sticking with our clients over the long-term is engrained within the team’s philosophy. We aim to add value to all businesses that we speak to (no matter the size or stage) - I’ve seen first hand that this approach has led to successful transactions 3. My current deals have cemented my passion for working with founders - their drive to grow their businesses is very inspiring and pushes me to work harder to help them achieve their goals 4. I’ve developed a lot of my technical skills further e.g. financial modelling, negotiating etc. However, a highlight for me has been learning to pitch and actively win new work 5. A supportive team makes the more challenging transactions feel achievable! 6. White water rafting really helps you bond as a team 😂 Thank you to the Corporate Finance team for being so welcoming and helping me fit in almost instantaneously - it feels like I’ve been here forever!

With CMOs taking ownership of pipeline (in some cases 100%), questions start to get tossed around: ❓Should we be tracking pipeline the same way we always have? ❓Are marketing and sales *really* as close as everyone says they should be?❓When did “attribution” become a dirty word? Kidding on that last one - but in order for CMOs and their teams to reach pipeline goals, collaboration needs to be top of mind for everyone. Spoiler alert: It usually isn’t. So how do marketers overcome the roadblocks? Join us tomorrow as our own Kacie Jenkins joins Kyle Lacy from Jellyfish, Maria Pergolino from Scale Venture Partners, and Matt Heinz from Heinz Marketing Inc as they chat through these questions and more. Register here: https://bit.ly/3Br7dVn

🚨 Daily Deal Spotlight 🚨 Mediaocean acquires Innovid for $500M, merging it with Flashtalking by Mediaocean to create a global ad tech powerhouse. This move positions Mediaocean to challenge Google’s dominance with innovative ad delivery and measurement solutions. 💡 What’s your take on this merger? #MergersAndAcquisitions #AdTech #DigitalAdvertising

The $500M Influential sale to Publicis Groupe is inspiring 2025 M&A planning for large ad networks and agencies. We know this from many active client convos for Q4 planning. Below are 3 key things to know about the deal... - why it’s such a landmark purchase - ebitda valuation multiples - take-home liquidity for 3 founders I do a full in-depth analysis in my article here: https://lnkd.in/gsCaH6eM Comment below if you have any other questions on the deal, or on my valuation and deal proceeds math 👇🏼 The goal of my LinkedIn and newsletter posts are to help make you all better dealmakers, based on learnings from my 20 years of industry and dealmaking experience. — I’m the founder of RockWater Industries. We do M&A and strategy advisory for media, agency, and creator economy. My DM’s are open.