The Brainy Insights’ Post

A steep, uphill climb. Victoria’s Secret & Co. relaunch of their once ubiquitous activewear line VSX, as triumphant an announcement as it may seem, is one that will most likely have an uphill climb ahead. For a starter, the activewear market and category have moved on significantly over the years while VS was grappling with their own existential crisis: 1️⃣  First and foremost, formidable brands have entered the arena, think Vuori or Alo Yoga, just to mention some of the fiercest players out there. Their product offerings, the experience they offer to consumers and their community building efforts are nothing short of exceptional. Swaying customers away from best-in-class experiences promises to be the toughest climb for the lingerie behemoth 2️⃣ On top of that, the overall market has been showing signs of slowdown if not contraction, after the boom of the pandemic and immediate post-pandemic years, with customers now gravitating more towards ‘casualwear’ categories, such as pants and skirts, vs the sporty leggings look of past years Activewear is still a very attractive market, one where we will continue to see new and 'new-ish' players, like VSX, pop up. However, as other markets if not more, it is one where only the fittest thrive. Read more about Victoria’s Secret relaunch of their once beloved VSX activewear line at the Fashion Network article linked below in the comments👇 #retail #lingerie #activewear #sportswear #fashion #brandextension #linkedinpostsbymariopace

𝗚𝗹𝗼𝗯𝗮𝗹 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global sportswear market size reached USD 190.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 272.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.96% during 2024-2032. The report provides a detailed analysis of competitors and regions, offering insights into the industry's landscape. It breaks down various segments, giving a clear view of how each part contributes to the overall market. By examining these segments, the report helps identify trends and patterns that may affect future strategies and planning. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gbs3HjxJ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬𝐧𝐞𝐬𝐬: The growing emphasis on health and wellness has driven the demand for functional and stylish sportswear. As more people adopt active lifestyles, the market for sportswear continues to expand. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬: Innovations in fabric technology, such as moisture-wicking, temperature regulation, and antimicrobial properties, have enhanced the performance and comfort of sportswear. Additionally, the integration of wearable technology has revolutionized the way people interact with their athletic apparel. ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐅𝐚𝐬𝐡𝐢𝐨𝐧: Consumers are increasingly seeking sustainable and ethically produced sportswear. Brands are responding to this demand by using eco-friendly materials, reducing waste, and improving labor practices. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas AG Anta Sports Products Limited ASICS Corporation Columbia Sportswear Company FILA Inc. lululemon Athletica Inc. New Balance Athletics Inc. Nike Inc. Patagonia Inc. PUMA Group SE Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gV3EwMNZ #sportswear #activewear #fitnessfashion #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup

With the ever-evolving athletic #footwear landscape and newer entrants like On and HOKA, casual and high-performing athletes can find advanced running technology to power their every step. There have been significant changes in market share and mind share. With consumers researching price, performance, and personalization before they purchase, we will continue to see opportunities for new brands. In physical retail, #REITs are referring to this performance category including Vuori and lululemon as their new anchors! Bold moves are needed from traditional companies like Nike, PUMA Group, and Under Armour. Bold moves like…Under Armour with a downtown store and product innovation are an opportunity to extend their reach with new and existing customers (see below). And, Skechers selling on SHEIN has been absolutely brilliant. Consumer focus on #longevity, #wellness, #prevention and more will drive outsized growth in this category for years to come and with it significant innovation. #yoga #performanceapparel Coresight Research

The latest financial results for the world's leading sportswear brands suggest the consumer love affair with activewear, which started during the pandemic, is coming to an end. But is that suggestion completely valid? A more sluggish consumer buying less, pressure from newer insurgent brands on more established players, and strategic missteps by brands like Under Armour are all coloring the numbers. There are still some very strong performances out there. Yesterday, On said sales in its latest quarter were up by 27.8%. More general apparel retailers, like Abercrombie & Fitch and Free People have had great success with their YBP and FP Movement sports inspired brands. I chatted to Just Style about the trends and what this means for sportswear. Link to article in the comments. #retail #retailnews #sportswear #athleisure #sneakers #sports #apparel

𝗚𝗹𝗼𝗯𝗮𝗹 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global sportswear market size reached US$ 190.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 272.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.96% during 2024-2032. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gvdUP8nr 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐑𝐢𝐬𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 (𝐀𝐭𝐡𝐥𝐞𝐢𝐬𝐮𝐫𝐞 𝐓𝐫𝐞𝐧𝐝):Consumers are increasingly demanding sportswear that blends functionality for athletic activities with fashionable aesthetics for everyday wear. This "athleisure" trend is driving growth, as people look for comfortable and versatile clothing for workouts, running errands, or socializing. ● 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬𝐧𝐞𝐬𝐬: A global rise in health and fitness awareness is fueling demand for sportswear. As people prioritize their well-being and participate more in sports and exercise activities, they require appropriate clothing that enhances performance and comfort. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The sportswear market is embracing technological advancements in materials and features. Moisture-wicking fabrics, temperature regulation technology, and integrated fitness trackers are just a few examples. This focus on innovation caters to the growing desire for personalized experiences and improved athletic performance. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas ANTA Sports Products Ltd / ADR ASICS Corporation Columbia Sportswear Company FILA Inc. Lululemon Athletica outlet Inc. New Balance Athletics, Inc. Nike Inc. Patagonia Inc. PUMA Group Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gXVd8ACV #sportswear #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup

𝗚𝗹𝗼𝗯𝗮𝗹 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global sportswear market size reached US$ 190.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 272.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.96% during 2024-2032. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gvdUP8nr 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐑𝐢𝐬𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 (𝐀𝐭𝐡𝐥𝐞𝐢𝐬𝐮𝐫𝐞 𝐓𝐫𝐞𝐧𝐝):Consumers are increasingly demanding sportswear that blends functionality for athletic activities with fashionable aesthetics for everyday wear. This "athleisure" trend is driving growth, as people look for comfortable and versatile clothing for workouts, running errands, or socializing. ● 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬𝐧𝐞𝐬𝐬: A global rise in health and fitness awareness is fueling demand for sportswear. As people prioritize their well-being and participate more in sports and exercise activities, they require appropriate clothing that enhances performance and comfort. ● 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The sportswear market is embracing technological advancements in materials and features. Moisture-wicking fabrics, temperature regulation technology, and integrated fitness trackers are just a few examples. This focus on innovation caters to the growing desire for personalized experiences and improved athletic performance. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas ANTA Sports Products Ltd / ADR ASICS Corporation Columbia Sportswear Company FILA Inc. lululemon Athletica outlet Inc. New Balance Athletics, Inc. Nike Inc. Patagonia Inc. PUMA Group Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gXVd8ACV #sportswear #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup

#Sportswear Is Set for an Epic Showdown in 2025. In 2024, challenger sportswear players — such as Deckers Brands (owner of Hoka) and ASICS — are expected to create over 50 percent of the segment’s value, surpassing incumbent sportswear brands known as the “Big Four” (Nike, adidas, PUMA Group and Under Armour) in #economic profit for the first time, according to the McKinsey Global Fashion Index. Delivering Visible Innovation In recent years, incumbents have been excessively reliant on incremental improvements to their performance technologies. These innovations are often less noticeable and garner less consumer attention. Targeting Specialised Categories While incumbents focused on a broader set of sports categories, many challengers tailored offerings around smaller ones, targeting new customers and more niche sports. Tapping Into Cultural Marketing Challengers borrowed from incumbents’ #marketing playbooks, focusing on #celebrities and #culture. New Balance and Alo Yoga, for example, tapped high-profile celebrities such as #JackHarlow and #KendallJenner. While incumbents struggled with authenticity due to a wide fanbase, challengers conveyed greater authenticity with communities. In 2025, sportswear is expected to continue to grow faster than fashion overall. In 2025, sportswear’s growth is expected to continue to outpace the broader fashion market in key regions, by 5 to 6 percentage points in China, 3 percentage points in the US and 2 to 3 percentage points in Europe. #fashionnews #fashionplaybook #fashionbusiness #retailfashion #sports #Sportsfashion #china #USA #europe #fashiontrends #sports2025 #bytocca #blackcaviarfashion #oakville #toronto

𝗚𝗹𝗼𝗯𝗮𝗹 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global sportswear market size reached US$ 190.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 272.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.96% during 2024-2032. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gvdUP8nr 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐑𝐢𝐬𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐀𝐭𝐡𝐥𝐞𝐢𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐞 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞𝐬:Consumers are increasingly prioritizing health and well-being, blurring the lines between athletic wear and everyday clothing. The popularity of athleisure wear allows for a comfortable and stylish transition from workouts to casual activities. This trend is driving demand for versatile sportswear with both performance and fashion-forward features ● 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧:Technological advancements are transforming the sportswear industry. We see the introduction of performance-enhancing materials that wick away moisture, regulate temperature, and improve mobility. Additionally, smart wearables integrated into sportswear track fitness data and personalize workout experiences. This focus on innovation caters to the tech-savvy consumer seeking optimized athletic performance ● 𝐒𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: The traditional focus on core athletic demographics is evolving. The growing participation of women and seniors in sports and fitness activities is prompting a wider variety of sportswear designed for their specific needs and preferences. Furthermore, rising disposable income in developing regions is creating a new wave of consumers seeking quality and branded sportswear 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐫𝐭𝐬𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas AG ANTA Sports Products Ltd / ADR Limited ASICS Corporation Columbia Sportswear Company FILA Lululemon Athletica outlet New Balance Athletics, Inc. Nike Inc. Patagonia Inc. PUMA Group SE Under Armour Inc. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gXVd8ACV #sportswear #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup