Founder & Creative Director @ Roughsketch Studio. Evolving businesses into meaningful brands with the power of design.
Why has High CAC become the Norm for D2C Brands? Every D2C founder and marketer struggles with Customer Acquisition Cost (CAC). It’s become so common that high CAC is almost normalized in the industry today. But is it really inevitable? From my 4 years working with consumer brands, I’ve noticed that almost every client overestimates their CAC. Here’s why: • Undervaluing the power of strategic design and branding. • Accepting that they can’t generate “inbound pull” with their brand. • Over-relying on ads, SEO, and influencers to drive growth. While 90% of consumer brands are spending heavily on ads, SEO, and influencers, the other 10% are effortlessly pulling in customers with their brand presence. If you’re tired of spending more on ads without seeing the returns, it’s time to rethink your design. If you are launching brand, then make sure to invest in brand identity and design first, before you go all in with marketing. What has been the biggest challenge you've faced with marketing and CAC so far? Let me know in comments. #buildinpublic
