The introduction of Ad Intents demonstrates Google AdSense's dedication to equipping publishers with tools for maximizing ad revenue. Learn more at: https://bit.ly/3Uq2JFx Takeaways 🚀 ✅Enhanced Auto ads experience ✅Ad Intents for control ✅Tailored placements for optimization ✅User-friendly integration options ✅Revenue potential maximization . . . #WSM #WallStreetMarketing #marketing #googlenews #Googleadsensenews #googleadnews #google #googlecampaign #marketingnews #adnews #marketingtrends #digitalmarketingnews
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From sitelinks to structured snippets, these ad extensions can significantly lift your Google Ads performance. #adextensions #googleads #ppc
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How a financial brand in Limassol completely transformed their ad performance using Google Ads Performance Max (PMax). 📈 They saw some pretty impressive results: 30% more leads Lower cost per lead (CPL) Ads running across Search, Display, YouTube, Gmail, and Discover But it also made me think: Is the automation and broad reach of PMax worth giving up some control and transparency? Check out the article to see the full story and share your thoughts on whether PMax is the future of digital marketing or just another tool in the box. 🤔 Read it here: https://lnkd.in/dMtq7YPe #DigitalMarketing #GoogleAds #PMax #MarketingThoughts
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John is back with more tips on how to increase efficiency in your Google Ads campaigns. 😎 This strategy allows PMax to do what it does best while keeping Standard Shopping as the primary driver of high-intent inbound search. 💡https://lnkd.in/eTDae3XD #PPC #googleads #strategy
💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs
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Smart Bidding: The Future of Ads 🚀💰 In this video, we explore the power of smart bidding strategies in Google Ads. Learn how these techniques optimize your advertising efforts to achieve your campaign goals effectively, even with fluctuating costs per click. Dive in to see the benefits! #SmartBidding #GoogleAds #DigitalMarketing #AdStrategies #MarketingTips #CostPerClick #OnlineAdvertising #CampaignGoals #AdTech #MarketingInsights
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Imagine competing in a market flooded with identical products. Our client faced this challenge head-on by shifting their Google Ads approach. The result? Unprecedented control and optimization. Curious about the switch that set them apart? Click to uncover the strategy 👉 https://lnkd.in/dGHHwckd #pmax #standardshopping #googleads #googleadsmarketing
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To drive performance in 2024, brands must be comfortable moving from using granular structures in their Google Ads accounts to more consolidated ones. Anna chatted with Andy about how this has changed and how you can adopt modern search best practices. #ppc #paidsearch
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Setting up and fixing website tracking to unlock insights. And offering expert courses & books on Digital Analytics, GA4 and BigQuery.
The cross-channel last-click attribution model is the only #GA4 attribution model that can be exported to Google Ads. This model gives 100% conversion credit to the last touchpoint on a conversion path, excluding direct visits unless the path consists entirely of direct visits. Only the cross-channel last-click model is used for conversions imported into Google Ads.
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Co-Founder | Scaling Demo Bookings & Trial Sign-Ups With Google Ads For SaaS Companies | Certified Google Partner
Quick PMax Google Ads Update (Campaign Simulation) Simulating tROAS changes in your PMax campaigns and the subsequent impact on your cost & revenue. (Currently seeing this in a US account, so might be limited access). Haven't implemented any suggested projections yet, but I usually take these projections with a grain of salt. At the end of the day, Google will highlight higher revenue, but they want you to spend more. #PPC #Googleads
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To drive performance in 2024, brands must be comfortable moving from using granular structures in their Google Ads accounts to more consolidated ones. Anna chatted with Andy about how this has changed and how you can adopt modern search best practices. #ppc #paidsearch
