The UnMarketing Group | Live & Recorded Video Production and Marketing’s Post

You can get 90+ pieces of content in about 10 formats for your podcast channel, blog, email, social media, etc, from just one video interview. We did three interviews with our Head of Marketing and Head of Customer Support. Here's what we've gotten from each interview. 1. 20+ minutes video for YT 2. 2000+ words guide for our blog.  3. 5 shorts for YT, IG, LI, FB 4. 20+ minutes podcast The blogs turned out to be the best content we've created. You know that kind you're both proud to read and share because you know it's packed with useful information. Clearly because of the authority, experience and expertise it contained. Still in the pipeline 1. An infographic 2. One email series 3. 3+ threads for X 4. 5+ posts for LI and FB But you can take it beyond that. This 👇 shows all the ways you can repurpose a video interview. #content #seo

🔄✨ Unlock the power of content creation with this simple secret: repurpose, repurpose, repurpose! 🔄✨ Here are some tips on how to repurpose a podcast interview: Transform the interview into a blog post: Transcribe the interview and edit it into a written format, adding visuals and hyperlinks for added engagement. Create social media snippets: Pull out key quotes or insights from the interview and turn them into shareable graphics or short video clips for social media platforms. Develop an email newsletter: Summarize the main points of the interview and share it with your email subscribers, along with a link to listen to the full episode. Produce a YouTube video: Convert the audio of the interview into a video format and upload it to YouTube, reaching a new audience and expanding your content reach. Host a live Q&A session: Use the interview as inspiration for a live Q&A session on social media, allowing your audience to ask questions and engage directly with the content. Repurposing your podcast interviews allows you to maximize the impact of your content and reach a wider audience across different platforms. 🎙️✨ #ContentCreation #PodcastInterview #RepurposeTips

I'm excited to share with you my role as a speaker coordinator at Content Marketing Virtual Summit! My main responsibilities include: 1. Preparing CMOs and VPs for their interviews 2. Scheduling recording times that work for everyone 3. Sending out helpful tips and topics to guide the interviews I love helping our speakers share their thoughts on solving problems in the marketing industry. It's rewarding to create extraordinary content for them, like a video interview, audio podcast, and social media library. I believe in making the recording process as smooth as possible for our speakers. That's why I work hard to find the best schedule and provide topics they can edit to their liking. What do you think is the most important part of being a speaker coordinator? Let me know in the comments! #contentmarketing #speakercoordinator #marketingindustry #interviewtips

💡 Turn Your Media Interviews into Money Machines 💡 Did you know that your media interviews can be one of your most powerful marketing assets? If you’ve been featured on major platforms (like ABC, NBC, or any big podcast), don't let that content go to waste! Here’s how to leverage those interviews: Embed in Your Email Sequences: Use those interview clips in your nurture sequence to boost credibility right from the start! When someone opts into your email, they’re instantly seeing you as an expert who’s trusted by major outlets. 💌 Social Media Content: Post these clips on your platforms multiple times. They’re not only a testament to your authority, but they also provide value to your followers. Paid Ads: Instead of just “Buy My Book” or “Sign Up,” use these interviews in ads. Showcase your expertise in a way that feels organic. 📈 This strategy led to a 90% drop in client acquisition costs for one of my clients, Ryan, who used his podcast interviews in this exact way. People trust voices they recognize and seeing you on established platforms is a game-changer. Want to dive into all the details? Catch the full episode of Power Your Profits podcast to learn how to seamlessly integrate your interviews into your sales and marketing! https://lnkd.in/dxMkxZEG #MediaMarketing #AuthorityBuilding #ContentStrategy #ClientAcquisition #BoostYourBrand #PowerYourProfitsPodcast

Why advert content matters: I watched a brilliant The Lonely Marketers podcast recently where the very talented Amanda Ansell talked about for many candidates the first time they come across your brand is when they read one of their adverts. Here at TRS Media we bang on about the importance of writing good adverts all the time, but this is mainly from the angle of reaching more high quality candidates. The idea of good advert content having a positive impact on your brand is so true and not something I think a lot of companies are thinking about. Take aways: Give the episode a listen, its time very well spent. Also better advert content has so many positive impacts that it really is something you need to be putting some effort into. #recruitmentadvice #recruitmentadvertising #recruitment

Struggling to come up with content ideas? 😫    Here’s a simple hack…    Get yourself interviewed on podcasts or start interviewing others!    1️⃣ Why It Works: If you’re interviewing someone, all you need are the right questions. Their answers will provide massive value to your audience, and the content can be repurposed into multiple posts 🚀    2️⃣ Maximise Every Interview: When you’re the one being interviewed, ensure the questions align with your audience’s interests. Each response can be chopped up into bite-sized content for short-form posts 👀    3️⃣ Endless Content Ideas: The insights from these interviews can be repurposed into deeper dives, how-to episodes, or short clips, giving you tons of content with minimal effort! So analyse which ones perform the best as this is the clearest sign that it's content that's wanted!    💡 Want more content hacks like this? Follow me for strategies that will keep your content fresh and engaging!    #ContentCreation #PodcastInterviews #ContentHack #RepurposeContent #SocialMediaTips 

Has this ever happened to you during a podcast interview? Instead of focusing on what makes your book special, you present so much information that you miss the opportunity to promote your book. Watch below: #bookmarketing #BookPromo https://loom.ly/2OaaKg0

I discovered the secret to becoming a thought-leader Want to know what it is? Make content telling people about your thoughts. That’s it! Don’t believe me? Consider this. Every single thought leader you or anyone has ever loved, Became a thought leader by telling people their thoughts How do you tell someone your thoughts in the digital age? Make Content. Short form LinkedIn posts, Long form Youtube videos Interviews, Tweets, Books, Podcasts. All of it is content. Want to become a thought-leader? Make Content telling people your thoughts Not once or twice but consistently #ghostwriter #contentcreation #contentstrategy #busylifestyle

How I helped Barry turn one 30-minute interview... Into 20+ client-attracting social posts 👇 I had the pleasure of interviewing Barry LaBov on my Personal Brand Blueprint podcast (link to full episode in the comments). Over a 30-minute chat, Barry walked us through the power of differentiation in building a personal brand. My goal with Barry was not only to make a great episode for my audience, but also pull the right talking points from him to help boost his personal brand. You see, with every guest I strategically ask questions that fill the full content funnel. 𝗧𝗼𝗽 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹: I'm associating them with their industry and making them look like an authority worth following in their space. 𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹: I pull out the methods and beliefs they use to help their clients achieve success. This is demonstrative content their audience needs to see to trust they have the skills to help them achieve their desires. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹: This is more promotional content. I'm asking my guests what a typical campaign looks like for them. Case study examples. How much someone should have budgeted to work with someone like them. etc. After each episode, my production team at Zenpost takes my guest's answers and turns them into authoritative social content they use to grow their personal brands online. Video clips, quote cards, etc. Examples of these types of posts in the comments below. Interested in how you can start getting similar social content for your personal brand? This interview ➡️ social content process is exactly what we provide our clients at Zenpost. Get a month's worth of client-attracting content in only 1 hour per month. 👋 Hey, I'm Dave. Your Personal Brand Consultant. 🚀 I help you launch & grow your Personal Brand. 📈 So you earn more clients, cash, and clout. 📲 DM me to book your free consultation.

Why risk putting an #executive in front of an incisive journalist when there’s a gentler route? One word: credibility. The more credible the #journalist the more trust in your message. That said, many variables inform decisions on media interviews. And many channels exist to go direct to your audiences and should be considered as part of your overall #publicrelations & #communications strategy. Ellen Huet Bloomberg News Karl James & Company PR + Marketing