The Transaction’s Post

🚨 NEW GTM PODCAST ALERT 🚨 Dropping next week: Scaling to $100M ARR with creative demand gen and hiring discipline, feat. the one and only Sam Blond! Sam takes us through: - Why investing early in sales ops and revops is critical for scaling revenue, - How to generate demand through creative campaigns and a "concentric circles" approach, - The risks of scaling sales teams too quickly based on flawed hiring models, - What VCs look for in a compelling founder pitch, beyond just business metrics, - Why focusing on generating pipeline is often better than optimizing conversions, - How to leverage customer marketing and "raving fans" as an early acquisition channel, and much more. Listen to the full conversation in episode GTM 105 dropping on Tuesday. To get exclusive direct access, takeaways and details - subscribe to GTMnow (GTMfund’s media brand): https://lnkd.in/gvP7_Nvb

🎙️ new Driving Demand podcast episode with Ling K. out now! If you're into B2B SaaS brand building, you should go and listen the episode. We talked about: - When should B2B companies invest in brand? - Is there a scenario where brand doesn't matter? - What goes into a brand and how to get the founders onboard? - How to approach a rebrand? How much time and budget should one allocate? - How do you measure your brand? Thank you so much for the conversation Ling 🙌 Go and listen the episode here 👇 https://lnkd.in/da-BCT-f

What is the future of Customer Success? CS has evolved tremendously and it will keep doing so the coming years. I invited Chris Dishman to the Revenue Strategy Podcast. Chris is the Senior VP Customer Success at Totango Catalyst -the market leading CS platform, to help us getting more clarity of what direction CS is moving into. We look at: ✅ the hybridization of the role, ✅ gaining more revenue responsibilities, ✅ the collaboration between sales, marketing and CS, ✅ the value of NPS and much much more. ✅ is there such thing as an ideal set up for your CS department? (spoiler alert... there isn't) Thanks Chris for sharing your insights! The links are in the comments. -and don't forget to hit that subscribe button! The more followers I have, the more I can invite people like Chris. #podcast #sales #customersuccess #b2b

I’m going to be starting a podcast in a couple months interviewing founders to showcase new innovations in the B2B SaaS industry. If you know any founders that you think would be worth having on the show, please tag them here or DM me an intro. #FounderPub, coming 2025.

We are in the year of the brand crisis—that's what we uncovered in TrustRadius' 2024 B2B Buying Disconnect Report. In 2023, our report found that brands were focused on proving 💰 ROI. This year, creating #BrandAwareness and preference at every stage of the buying journey is crucial, especially for challenger and small companies. This is something I talk about with Valerie Riley, VP of Marketing and Strategy, on Insightly, an Unbounce company's Closing Time podcast. 👏 I also wrote about our conversation and added a few more thoughts on the matter in a blog. You can find both here: https://bit.ly/3X6HXMz #YearOfTheBrandCrisis

How can you leverage brand to drive growth in your B2B strategy? We’re excited to introduce GTM Tales, our new podcast exploring the growth journeys behind B2B success. Hosted by our Founder, Ivor Colson, each episode features insights from GTM leaders, offering valuable lessons from real-world experiences. In our first episode, we’re joined by brand expert Angeley Mullins from Resourcify. Drawing on her experience at Amazon, Intuit, and more, Angeley shares: • How building a strong brand early fosters trust, awareness, and demand • Key strategies for scaling from Seed to Series A and B, aligning product-market fit with brand • Simple, free methods to measure your brand’s impact Catch the full episode in the comments.

No shortage of insights here! Chris Dishman talks about the future of customer success and revenue growth here ⬇ Perfect podcast to start your Tuesday! #customersuccess #revenuegrowth #sales #marketing #merger

🚶♂️💻 Hey Digital Walkers, let’s talk about levelling up your sales game. I had the privilege of sitting down with none other than Tony J. Hughes for the latest episode of the Walking Digital Corridors Podcast. And let me tell you, the guy delivers. 👏 Tony’s not just a LinkedIn powerhouse or the CEO of Sales IQ Global—he’s someone who understands the art and science of building real, meaningful conversations in B2B sales. 🎙️ What’s in the episode? We covered everything from mastering personalisation (the real kind, not that “Hi [First Name]” stuff) to why AI isn’t here to steal your job but to make you a superhuman seller. 💡 And here’s a takeaway you NEED: Your personal brand isn’t optional. It’s your ticket to making buyers stop scrolling and start listening. 👉 You can catch the episode here: https://lnkd.in/ewtyTDgM But here’s the real question: Are you walking digital corridors with confidence? 🌟 If not, it’s time to join the Walking Digital Corridors Community over at www.beardedsalesguy.social. We’re building a space for modern sellers like YOU—folks who know sales is about relationships, trust, and showing up as your authentic self. 🗨️ P.S. What’s one question you’d ask Tony Hughes if you had the chance? Drop it in the comments—let’s keep the conversation going. #SocialSelling #BeardedSalesGuy #WalkingDigitalCorridors #B2BSales #SalesCommunity #DigitalSelling

🎉 I'm excited to share my recent conversation on the Growth Driver podcast, moderated by John Common, who is a long-time mentor of mine in GTM strategy and an incredible leader Intelligent Demand. 🚀 We discussed how CMOs can drive interlock between strategy and execution, plus real-world lessons on simplifying complex B2B sales. 🎧 You can listen to the episode here: https://lnkd.in/dbwFSqBA Thank you, John, and the Growth Driver team, for having me on. I hope you all enjoy the episode and take away some valuable insights! #GTMstrategy #B2BMarketing #GrowthStrategy #GrowthDriver #IntelligentDemand

Big thanks to Wendy Weiss who invited me to join her on her Salesology® Podcast! We had a terrific discussion around some of the most common challenges in #B2B - the deflection and blame game that too often occurs between #sales and #marketing when targets aren't met. In the course of the conversation we discussed my methodology that has delivered aligned #GoToMarket teams that crush their numbers: alignment on metrics, incentives, and activities that drive outcomes that matter to the business - opportunities, pipeline, and closed-won revenue! We also discussed other avenues to build trust between sales and marketing, specifically validating messaging with sales, who are closest to our customers. If you're curious to dive deeper, be sure to check out my full conversation with Wendy! Listen here: https://bit.ly/4gZ5Ttd