TSA’s Post

For those that follow me here, a few overdue reminders. 1. If you need another brain when thinking about brand communications, from new campaigns to identifying agencies to just getting a gut-check, please call. 2. We frequently work with founders and "early-stage" agencies that are trying to find, refine and harness their voice to realize their potential. It tends to be helpful. If you fit the bill, go ahead and holler. 3. I am privileged to continue to spend much of my time supporting brand and business development at Crispin. Smart, creative, good people doing damn fine work. And it's only getting better. So, if creative brand marketing, paid media, social content or influencer marketing are among the things you're trying to conquer, give me a shout. So, to recap...call, holler or shout. And, Crispin. https://www.crispin.com/

If you know me, you know that I am best described as a musical theater nerd. Naturally I have something to say today - the day Wicked hits theaters. Last night, wandering through Target, I stumbled upon Wicked Rice Krispies, Wicked Mac & Cheese, and even Wicked Legos. The Emerald City has taken over shelves everywhere! But here’s the big question: Is this marketing magic, or does it risk turning off audiences with overload? PRNEWS weighs in on the phenomenon here, diving into the balancing act between creating a cultural moment and oversaturating the market. I think it’s a fascinating case study for any brand: When does a campaign become a pop-culture triumph? How do you know when you’ve crossed the line into too much? What’s your take? 🎭 Marketing gold or a strategy that’s flying too close to the sun?

Brands don’t need to be everywhere, they just need to be everywhere it matters. It can be hard to know the difference today. To answer that challenge, @MikeWorldWide created a new agency redefining brand engagement and elevating their stories across platforms when fast, strategic media presence is critical to building and protecting reputation.    My colleague Megan Hueter recently posted about the emerging problem of "influencers not influencing" - and the need to redefine influencers.   It's not about who is the loudest.  It's about who is the most authentic.  The most effective.  The most relevant to YOUR audiences.     If you’re in the market for smart social strategy, authentic influencer programming or fast, high-quality content production, Everywhere is....well, everywhere you need to be.       And if you want to understand how to use influencers to build reputation, elevate thought leadership, advance ideas and win employee hearts and minds (in addition to selling  products)....we've got you covered.  

PSA to brands: I know it’s tempting to want to partner with creators who reach out to you… they seem enthusiastic! They tell you how much they love your product and use it everyday. They have such a nice “media kit” showing off their audience info and engagement: wow, 200k subscribers is pretty engaged… (because we know subscribers = people who definitely watch and listen to every piece of content that drops right? 🙄😒🤷♀️🤦♀️) But there’s genuinely a reason your agency has NOT suggested that creator for you. 1) their rate is astronomically overpriced 2) their payments terms suck - who the heck would ever pay a talent before any content is filmed? Come at me in the comments on this one y’all 3) they don’t deliver performance results Trust your agency and don’t ask them to handle convos with those talents, if you love your account manager, anyways. You’ll just be subjecting your AM to a series of insane emails, torturously bad performance that ruins the entire year’s CAC average, and general emotional damage 😂🤣😭

Hambi Media signed one of our biggest clients ever last month. Revealing exactly how we did it ⬇️ 1/ Used LinkedIn and Instagram to amplify our team’s great work. Delivering amazing results for clients is important, but word of mouth only goes so far. Shout out your successes on socials. 2/ Built a massive library of case studies, success stories, and client alumni. You want to show clients how your experience and successes as an agency can be leveraged to solve their problems. If people haven’t experienced something before, they make judgements based on other peoples’ experience of it. 3/ Used FOMO and leveraged the competitive spirit that DTC brands have. Everyone wants to be better than the competition. Use this to keep pushing your levels. 4/ Became the best and ‘only’. Other agencies don’t do everything we do (high-prod, performance creative, UGC, statics, design, etc). Whereas, we have everything under one roof. This is no overnight success but the result of years of over-delivery that the team has put in. Great seeing it pay off with these big wins in 2024 👏🏻

Can creativity and effectiveness co-exist? A resounding yes, and in fact, a reiteration that creativity is what drives the effectiveness of many campaigns. How do you ensure both? At Social Beat, we are constantly learning and growing through the onboarding of people with relevant experience and a proven track record. Ashish Tambe, welcome to the fold! #socialbeat #digitalmarketing #awardwinning #winningcreatives #effectivecampaigns

A theater company would never take the stage without reading from the same script and rehearsing their performance. Your company shouldn’t either. Here's our approach to creating and using a social media strategy. #socialmedia #socialmediastrategy

Exciting News: Base Creative Makers is officially open for business! After months of diligent preparation and hard work behind the scenes, we are thrilled to announce that we are up and running, welcoming our first clients. The journey to this point has been incredibly energizing, and we're just getting started. We are Base Creative Makers, a dynamic agency poised to revolutionise marketing in the lifestyle, sport, hospitality, and entertainment sectors across Georgia. With our roots deeply embedded in these industries, we bring a wealth of experience and a fresh perspective to the table. We understand the unique challenges and opportunities here, and we're here to tell you: this isn't about selling the usual; it's about creating extraordinary experiences. Our mission? To help your business soar through cutting-edge Influencer Marketing, Sports Marketing, Digital Strategy, and Brand Strategy. But that's not all. As a collective of creative thinkers and doers, we're committed to crafting bespoke solutions that drive performance and exceed expectations. As we embark on this exciting journey, we're not just here to do business; we're here to build a community. We'll be sharing insights, stories, and lessons learned as we grow, offering a behind-the-scenes look at what it takes to build an agency like no other. Let's make something great together. If you're ready to elevate your brand and create impact like never before, let's touch BASE. Connect with us, and let's explore the possibilities together. #BaseCreativeMakers #MarketingRevolution #LetsConnect"

The word is out: We Are Live! After months of putting hard work and effort, the website is finally live. Whether you have a burning question, a brilliant idea, or just want to say hi, we’re all ears. We want to connect with you! Get to know us and our talents by visiting our website www.nextgenagency.nl #influencermarketing #nextgenagency

The agency model is outdated, especially in the fast-paced world of social media. Why? Ego. You don't need perfect design or flawless copy to succeed. It needs to be authentic. It certainly should feel as if the person viewing it could ALMOST take that photo/video or feel the sense, "damn I feel like I'm there." Success on social isn't about perfection. It’s about: -Understanding platform culture -Being authentic -Consistency Stop overcomplicating it. Instead of assembling generalists, focus on platform-specifics. Want to win? Go niche. Go focused. #CreativeJuice #ElevateYourSocial