The Stack Podcast reposted this
Product-led growth (#PLG) has been making waves. And getting the facts right about what it is, how it is done, and where it goes wrong can be hard. We had Aaron Bird (CEO of Inflection.io), Laura Schaffer (VP of Growth at Amplitude), and Francis Brero (Co-Founder and CPO of MadKudu). Being PLG means a data-driven approach to understand user behavior, evaluating feature effectiveness, and monitoring key metrics. Without these analytics, your PLG strategy would fly blind, resulting an failure You need visibility into the funnel so you know when a user is getting value, when a user is lost, and when a user needs sales to reach out to get the deal. Check out this amazing interview where we talk about a whole lot more than analytics in your PLG strategy. Do you have any thoughts on product-led growth approaches and strategies? Use the link in the first comment to listen to the full panel. Don't forget to like and tag a colleague to invite them to the discussion. 😉
Proud dad, lucky husband, serial entrepreneur and tech stack nerd 🤓!
8moListen to the expert #PLG panel here: https://mcgaw.io/blog/podcast-drive-b2b-growth-with-a-customer-centric-approach-in-product-led-growth-strategies/#gs.7hkr6p