The Stack Podcast’s Post

Do B2B Sales? You're missing out on quality pipeline. What if I told you there's a different approach worth exploring? I sat down with Mariana Cogan (former) CMO from People ai to discuss her B2B strategies and the tools she uses to make them happen. Mariana emphasized the power of personalized, 'snackable' content and cutting-edge tech tools to drive sales growth and create exceptional customer experiences. Key learnings: ✅ Multithreading: Engaging multiple organizational stakeholders can boost your win rate by 34%. ✅ Snackable Content: Bite-sized, easily digestible information that enhances customer engagement and boosts conversion rates. ✅ Content Effectiveness: Regularly measure the impact of your content on key accounts to ensure maximum interest and consumption. ✅ MarTech Tools: People.ai uses Segment, Salesforce, Hotjar, UserTesting, WordPress, Google Analytics, Drift, 6Sense, and more to optimize the buyer's journey and close deals. ✅ Mariana discusses the dynamics of business units, stressing the need for personalized connections and experiences across the organization. ✅ She also highlights the importance of diversity, mentorship, and sponsorship to drive meaningful change in the workplace. Link to listen to the full episode in the comments below. Remember to share, like, and comment. 😉 #b2bsales #martech