Responsible Marketing Agency’s Post

📰 Latest RMA case study: Creating a roadmap for the Global Accessibility Alliance for ISBA 📰 Faced with the challenge of driving and scaling accessible advertising across markets, RMA worked with ISBA to guide the programme and prioritise industry tools to roll out. The outcomes: a comprehensive website of guidance across broadcast and digital media, key messaging for industry events, and blueprints for wider media and markets. Check out the full case study at the link in the comments to see how we did it. #AccessibleAdvertising #AccessibilityAlliance #InclusiveAdvertising

  • Photo of a brick wall in black and white, overlayed with a green circle and writing ISBA Accessibility Alliance.
Felicity Stinton

Leadership | Good Growth | Client Management | Creativity |Turning ideas into action | Sustainability | Marketing Transformation | EOS: Operational Excellence

1w

So great to see brands beginning to make progress in this area and using their influence to drive change in the media landscape

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Such brilliant work Michelle Yeadon and so pivotal to accelerating industry progress on accessible marketing! 👏 👏👏

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