The Marketing Woman Podcast’s Post

The world is collapsing. What are you going to do about it? Okay, maybe not the world. But there's one thing that is collapsing for sure. Attention spans. And I don't know if you're gonna like what I have to say, but: Your success online, on any platform, is dependent on catching and keeping attention. Did you get that? CATCH and KEEP. 👉 Getting followers is easy. 👉 Getting likes is easy. 👉 Getting 100 empty comments on your post is even easier. But how many of those people read what you had to say and cared? The hard thing is to get someone to read your post, and to understand and digest it, enough for them to see you as someone of value. --------------------- 📌P.S. Want to know what can help your writing capture more attention? Storytelling. It's helped me grow my personal brand to 2.2k followers with a consistent flow of inbound leads. I put together a storytelling guide, it's packed with value, and free. Check the comments or my featured section.

99% of founders post blog links in their LinkedIn posts. (That attracts crickets) This is a big mistake. As a founder, your aim is to gain exposure for your company. You can achieve this by adding value to people's lives. Share insightful, thought-provoking, and engaging content. That's how you attract the RIGHT audience. And that's how you spark interest in what you offer. Otherwise, you'll fade into the background. And that's the last thing you want in today's competitive world. So, ditch the blog links on LinkedIn. Start creating original content on LinkedIn. It could be one of the most impactful decisions you make for your business. Need guidance? Reach out to me.

I’m producing my best content ever on LinkedIn. Simply by doing this one thing: I’m speaking from the heart. I’m embracing core human fundamental traits: -Helping people -Inspiring people -Motivating people -Building community None of this is that complicated. We all want the same things here. Don’t forget why most people are on LinkedIn. They are trying to get somewhere. Everyone’s somewhere is different: -Finding a new job -Starting a business -Building a personal brand -Connecting with other amazing humans Let’s all help each other get to their somewhere. -Collaborate with others here -Reciprocate with other’s content -Engage with your community’s comments Remember: you win by helping others win. This, my friends, is the power of LinkedIn.

People are talking about anything these days on LinkedIn. We all see this happening. And as it continues, most of us either: - Struggle to find consistent, valuable content Get lost in the noise - Well, let me confess, I also noticed this trend in my LinkedIn feed. But 2024 can be different for all of us. How? - By following these 4 content tips (That ensure quality and value in every post) (1) Stick to your expertise. Focus on what you know best. It helps build your brand and attract the right audience. (2) Post regularly. Share insights, stories, and updates frequently. Consistency builds trust and engagement. (3) Deliver real value. Offer content that is helpful, informative, and actionable. Make your posts worth the read. (4) Tell compelling stories. Engage your audience with clear, concise, and captivating narratives. Content creation is not only about posting frequently. It's about delivering quality and value consistently. That's when you will truly stand out and connect with your audience. Quality content = Valuable connections Valuable connections = Professional growth To grow professionally, let’s bring back the art of meaningful storytelling. Save this post if you agree and follow me for more insights. #personalbranding #consistency #personal growth

Are everyone’s posts starting to look the same? That’s the problem with pre-written content…. 😄 You want your employees to advocate for the company. 😡 You DON’T want everyone’s content to look generic and samey. So, what do you do? Employees are more likely to post about the company if they have access to pre-made content. BUT you should also encourage them to put their own spin on it. Here are a few things that can help: ➡️ Block out time in their schedules for social posts (5 minutes is enough!) ➡️ Make it a competition, where the best posts get rewarded ➡️ Don’t be afraid of creativity- just because memes aren’t ‘professional’, doesn’t mean they won’t help your business! Have you ever run into this problem? Let us know in the comments 👇

Straight from LinkedIn: short-form video is the way to go using these three tips. Focus on the "3 Cs" - Clear, Concise, and Compelling 1. Make it clear: Start with a clear objective. What key message or piece of knowledge do you want to share? Outline your main points before you start recording to ensure your video has a strong and clear focus. This is the “heart” of your message. The more specific, the better. 2. Keep it concise: Time is valuable. Aim to deliver your message in 90 seconds or less. I know this feels super short, but that’s sort of the point! This challenges you to distill your information to its most essential elements. Practice, practice, practice and clip your videos to remove “dead” space. 3. Make sure it’s compelling: Make your content engaging. Use storytelling techniques, dynamic visuals, and a strong opening hook to capture and maintain attention. A strong opener here can help: Whether it's a surprising statistic, a thought-provoking question, or a bold statement, your first few seconds are crucial.

Professionals don't crack jokes, You should not be funny on Linkedln, You must be talking business, Do funny and relatable posts feel unprofessional? 🤔 No, I have heard people saying, This is a business platform, don't make it Instagram, You are posting photos to get attention, The question that comes to my mind is, How's a business made? ⏩ It's emotions + quality + relatable story + marketing How will people buy it, if they can't relate to it, I agree that you should keep professionalism, and respect the purpose of the platform, But is it bad to make people feel good through those short memes and funny emojis? What's the problem, if they all love it? Just post what you feel, 🌸 be real, 🌸 Try to make them feel connected, 🌸 Don't over-professionalize it, 🌸 Give them a learning, I ignore what the world says, People here are lovely, and they will accept you as it is, What do you think folks?? #Linkedlinlearning #linkedlinbranding #Professionalisim

📱 I was on a call the other day with a well known company who had contacted me about creating videos for them for their YouTube channel. They were looking for me to film, edit and produce a high number of videos each week. 🔥 One of the first things they said to me was that they want to replicate the success of another company doing it well. I originally thought, yes we can do that no problem ❤️🔥 But then i followed up by asking the question.. “Who are you trying to reach” “Who is your ideal audience” This is something they hadn’t thought about yet! 🥀 So I suggested that we spend time working on clarity around the purpose of the content, who we are trying to reach and how we can replicate the other company’s success but do it with their own unique spin ⭕️ 🍭 There is a reason why working on strategy first creates a massive difference in results. The pre production should take more time than the content itself. As a brand/business if your not doing the work on the who, what and why then your not going to be able to create repeatable success 🔥 When I work with other brands, I spend more time on researching the audience than anything else. “The one who knows the customer best wins”

Do not read another post on quality vs quantity. Here I am ending all this. - Comment Section - Creators Posting - Discovery Calls Literally everywhere I see people asking, debating over quality and quantity. All of them are just asking: Is it quantity or quality? What works on LinkedIn? Here I am ending it once and for all. When it comes to LinkedIn, there is no one-size-fits-all answer. I have zero answer to whether quantity or quality is more important. Some people perform really well with posting every day. Some people perform the best with quality posting. The smart ones focus on both. If you're one of those smart ones, here's what you need to do: For Quality: Write well-written posts on niche Provide unique perspectives that add value Use storytelling to make the post more engaging Optimize posts with clear formatting and visuals For Quantity: Post updates regularly to stay top-of-mind  Engage by commenting on others' posts Send DMs and build relationships Again, I am saying that ideally focus on Quality + Quantity The ideal approach is the balance between these two. What's your focus these days?

Attention is crucial if you want to make it. Here are 3 steps you can take to increase engagement: #1 Break the pattern Your reader is exposed to 1000+ of content everywhere they go; - TikTok - Instagram - Reddit - LinkedIn - Emails This means that you have to compete against all these different platforms. But don't worry, I gotcha! What you need to do is stand out. How do you do that? By being creative and unique with your content and allow users to experience something new. #2 Contest their beliefs You got their attention but what's next? Now you have to lure them in deeper into you content. - Make bold claims - Surprising arguments - Counterintuitive opinions This way people CAN'T ignore you. #3 Don’t sound monotonous Make your content engaging ALL OF THE TIME. Keeping readers engaged is also a way of monetizing the attention you got from them. ✪ Humor ✪ Irony ✪ Sarcasm Spice things up a bit. But remember ❌Don’t overdo it. The point is to make readers laugh, not annoy them. Annoyed people = bad for business Always keep things on the light and positive side Ensuring that you follow these 3 simple steps will make sure you always progress and succeed. If you liked this post, feel free to: - Like - Comment - And repost so other can learn something new