The Loyalty People’s Post

Promotions don’t work! Well… not all the time anyway. Halfords recently provided an update to investors, highlighting the impact of promotions on its profitability. Market volatility has prompted the company to adjust its profit expectations, particularly due to increased promotional participation in cycling products and higher credit purchases. Despite these efforts, promotional sales have yielded weaker gross margins than anticipated. ❌ The business said promotional participation across cycling products had increased, and announced an increase in purchases made on credit. With promotional sales less profitable than full price purchases, Halfords claimed the promotions had resulted in “weaker gross margins than previously anticipated”. We’ve seen many B2C businesses slashing prices recently, particularly supermarkets, as consumer confidence remains low. The pricing strategies deployed include special offers, price matching and volume deals. While these strategies can provide a much-needed boost in sales and turnover, the long-term impact can be a drop in profit margin, as seen by Halfords. Extreme price drops can also have a negative impact on how consumers view your brand. ⬇️ Our co-founder Mark says: “We often run price-led campaigns for clients that are great at improving short-term sales. However, we’re also regularly talking to them about how they can drive longer term, sustainable growth too. “We’ve seen other businesses use strategies to target retention and loyalty which can be more cost-effective than price-led comms alone. This also protects the brand and helps you stay true to your brand values.” Will you be looking at more profitable strategies to drive sales and increase brand awareness? Want to work with a full-service Marketing Agency, offering all services in-house? Contact us via the link in comments… #halfords #marketingstrategy #marketingnews #marketing #awesomesauce

Today's car buyers are doing more than just browsing – they're researching, comparing, and making decisions online before ever stepping foot on a lot. 82% of car buyers now start their journey online, looking at vehicle listings, financing options, and dealership reviews. For BHPH dealers, this means having a strong digital presence is critical. It’s not just about being found – it’s about creating an engaging experience that builds trust and encourages action. That’s where Vroova comes in! We’re the first third-party listing site exclusively for BHPH dealerships, designed to help you: ✔️ List your inventory in front of motivated buyers. ✔️ Use targeted search and banner ads to direct customers straight to your website or custom landing pages. ✔️ Boost your online presence with customized social media campaigns and search engine ads. Make sure your dealership gets the visibility it deserves, and let Vroova handle the heavy lifting when it comes to your digital footprint. Ready to make your inventory work harder for you? Learn more at GrowWithVroova.com! #AutoSales  #CarDealership #BHPH  #CarShopping #DealershipMarketing #LeadGeneration  

Find out how Fossil and TaylorMade have expanded their sales channels and reached new consumers by utilizing online marketplaces such as Grainger and Macy's.com. Discover the advantages, difficulties, and tactics required to succeed on these unowned marketplaces. #Fossil #TaylorMade #ChannelOptimization #Akeneo #Unlock2024

Find out how Fossil and TaylorMade have expanded their sales channels and reached new consumers by utilizing online marketplaces such as Grainger and Macy's.com. Discover the advantages, difficulties, and tactics required to succeed on these unowned marketplaces. #Fossil #TaylorMade #ChannelOptimization #Akeneo #Unlock2024

Find out how Fossil and TaylorMade have expanded their sales channels and reached new consumers by utilizing online marketplaces such as Grainger and Macy's.com. Discover the advantages, difficulties, and tactics required to succeed on these unowned marketplaces. #Fossil #TaylorMade #ChannelOptimization #Akeneo #Unlock2024

Winter selling season is ramping up for #powersports dealers. Here's some data and insights to help identify new sources of year-round revenue, offset seasonally slow sales. https://lnkd.in/gKyh3CfC

📈Sustaining momentum. Did you hear? SCAYLE continues to be a driving force behind the ABOUT YOU Group's success, underpinned by more than 20% year-on-year growth in our annual recurring revenue in H1 2024/2025. Our enterprise commerce platform has reached new heights, while helping brands and retailers to create seamless direct-to-consumer experiences at scale. New partnerships and go-lives demonstrated our ability to meet the ever-evolving needs of our enterprise customers. For example, we are proud to have welcomed the Swedish-based Pierce Group - Riders in Ecommerce, European market leader for motocross, motorcycle, and snowmobile items, to our growing customer base. At the Group level, the management board has narrowed its guidance for FY 2024/2025, now expecting revenue growth of +1% to +7% year-on-year, and raising the guided adjusted EBITDA to €15M to €35M. Based on: → Adjusted EBITDA improved by over €20M to €12.8M in H1 2024/2025. → Group revenue grew by 2.3% to €968.4M, alongside an increase in active customers from Q1 to Q2. Curious for more? Read the Half-Year Report here: https://lnkd.in/eknei-mN #ABOUTYOU  #PierceGroup  #HeadlessCommerce  #ComposableCommerce

Samantha wanted to draw more consumers to her dealership. And she knew better merchandising would do the trick. That’s why she started using vAuto’s Intelligent Promotion to streamline her merchandising process and level up her vehicle listings so they stand out among the crowd. Now, updating promotions and incentives takes only a fraction of the time it used to. Plus, she’s seeing a drastic increase in VDP views and website traffic, which is helping to boost business overall. Check out Samantha’s success story here: https://bit.ly/494Vecz #automotivemarketing #cars #dealers #inventorymanagement #dealership

Shipping an eBike directly to customers is a solid choice, but involving local dealers can be even more beneficial. Trek Bicycle strategy is on point. Ever wondered about the margins involved on an ebike price? Check out this article for insights into Trek's direct-to-consumer sales approach and the costs and commissions involved. #eBike #DirectSales #Trek #RetailIndustry #mobilty

The power of brand and customer service - a lesson from John Lewis In today's distinctively competitive landscape, a brand is only as strong as the customer service it provides. John Lewis’s recent initiative to revamp staff roles underscores a crucial business truth: exceptional customer service is not just a department, but the backbone of a brand’s reputation. By investing in their people, they are reinforcing the trust and loyalty that have defined their brand for generations. For me this move serves as a reminder to all businesses, prioritise your customers, and your brand will thrive!!!! #CustomerService #BrandBuilding #Leadership #BusinessStrategy