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Accelerating the Visibility, Growth & Revenue of Regulated Professionals on LinkedIn®️ · CPD Accredited LinkedIn®️Training & Marketing · LinkedIn®️Employee Advocacy · Lawyer · 4xCitywealth Awards
How a small tweak can have a massive impact. Welcome to this week’s subscribers of The Link Tank®️, where we focus on practical, actionable LinkedIn strategies to maximise your ROI. This week, I'm addressing how a small tweak has a massive impact: optimising your LinkedIn headline. 💡 Did you know? Profiles with optimised headlines receive 30% more views, yet 76% stick with LinkedIn’s default settings. Your headline is your digital first impression. It’s what people notice when they see your comments, search results, or connection requests. 👉 In this issue, learn how to craft a headline that: -Highlights your expertise -Includes the right keywords to ensure you are found by the right people -Drives engagement with your profile Let’s get started! ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ For further LinkedIn training & marketing strategies, please subscribe to The Link Tank®️ newsletter: https://lnkd.in/dDQdcSQu 🔗I always welcome thoughtful invitations to connect 📞Book a LinkedIn marketing strategy call using the link in my headline #BusinessDevelopment #LinkedInTraining #LinkedInMarketing #EmployeeAdvocacy #Trevisan
Melanie Goodman , great tips to maximise headlines (and the reason why we should), thank you! I like the authenticity angle!
Niraj Kapur
1w
I'm a great believer in testing. When I completely rewrote my LinkedIn headline over the summer, it generated new leads. Was not expecting that and was incredibly grateful for it Melanie Goodman
Marc Lawn
1w
Headlines make such an impact, whether in a paper or on LinkedIn Melanie Goodman - what I didn’t realise was those statistics.
David Dyer
1w
The newsletter that goes into more detail is very informative Melanie. And agreed, your headline is so important, as is understanding how it is viewed in various scenarios on various devices. (E.g. when making a comment which will then be displayed on a mobile device) That is, which bits will people actually see!
Paula Turk
1w
Clear and concise Mel - and I love the section around Value Proposition.
Mark Clough
1w
Great article here Melanie, full of really useful actions for people to follow as ever
how many characters are visible Melanie before it cuts out? would you suggest to optimise this first part? "Remember - the first c.80 characters are what people read first when you comment on a post." - from your profile, i see: Melanie Goodman Accelerating the Visibility, Growth & Revenue of Regul... - from your comments, i see: Melanie Goodman Author Accelerating the Visibility, Growth & Revenue of Regulated Profess...
I feel that this is particularly relevant to legal professionals. Even adding your practice area will be a good move, as opposed to the headline just stating “solicitor”. Some really useful tips here, Melanie.
Scott Newton
1w
Excellent and important point to emphasize Melanie. Small tweaks on LinkedIN make enormous differences and can change outcomes.
Relationship Management | Revenue Growth | Indirect Lending Operations | United States Army Veteran | Dedicated to Building Impactful Client and Partner Relationships | Seeking Opportunities to Level Sales Expertise
1wExcellent info Melanie, I updated mine earlier today and looking forward to seeing how it performs. Next up - the About section!