The Link Tank®️’s Post

This is the no. 1 reason people are not approaching you: People don't know what you do. This is the 2nd reason people : People don't know where / how to find you. Today, I’d like to share my step-by-step guide on how to create a background image that converts 👇 1️⃣ 𝗦𝘁𝗮𝘁𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 / 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 - be clear, concise and make it as easy as possible to find you. 2️⃣ 𝗛𝗶𝗿𝗲 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 / 𝗨𝘀𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗼𝗼𝗹𝘀 – Whenever our graphic designer is off sick, I use Canva, an easy-to-use design tool with many customisable templates. While design tools, such as Canva, are cost-effective and user-friendly, if you’re looking for the ultimate professional LinkedIn banner that reflects your brand and business, outsource. It might cost more in the short term, but the unique and professional results can significantly enhance your profile. 3️⃣ 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗮𝗻𝘆 𝗳𝗶𝗻𝗮𝗹 𝘁𝗼𝘂𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝘂𝗽𝗹𝗼𝗮𝗱 – Once you’re happy with the design, ensure the image is high-resolution and adheres to the recommended dimensions (1584 x 396 for personal profiles and 1128 x 191 for company profiles). Remember to review your banner on different devices to ensure it displays correctly on desktop and mobile. 4️⃣ 𝗕𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗯𝗮𝗻𝗻𝗲𝗿’𝘀 𝗦𝗘𝗢 – Once uploaded, you also need to optimise your new LinkedIn banner for search engines. To do this, incorporate relevant keywords into the file name that align with your professional skills and industry, e.g. financial-analyst.jpeg. No more city skylines ;) Has this made you rethink your banner?! ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ For further insights into effective LinkedIn marketing & training strategies, please follow my updates by pressing the 🔔 on my profile. I welcome thoughtful invitations to connect 🔗 Subscribe to @The Link Tank®️ newsletter: https://buff.ly/49XH3Fk #businessdevelopment #LinkedInTraining #EmployeeAdvocacy #Trevisan