The Institute Of Wow’s Post

WOW Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer I was on a podcast called 'The Robert Plank Show' recently – discussing why “direct-response” marketing tactics are tools that EVERY business should be using. Have a listen if you’d like to know how to create a powerful “Happy Meal Toy” for your biz. https://lnkd.in/gn6HsDd8 Interested in putting some of these ideas into action? Shoot an email to JD at [email protected] \#BusinessOwners \#Marketing \#DirectResponseMarketing \#InstituteOfWow

How did I even get there??... 🤔 It's a long story that involves Louis Grenier's fantastic newsletter... Here I am checking out a podcast/video software that I don't need, just because I'm the curious type. What I love: The great use of "social proof" bias on display below: High numbers of reviews and solid rating (+accurate numbers, more believable than rounded) / Some award and use of the word "trusted" / Collection of logos of huge companies which I assume trust & use the product / 3 examples of very high-profile people using the platform... Super powerful stuff. If I ever start a podcast (no plans!), I'll start there because "if it's good enough for them, it must be good enough for me"... Great marketing 👏 #SocialProof #Marketing

Hey New Followers 👋 Thanks for following our weird little page. Speaking of weirdo's... Meet our Founder (and co-host of the Blame it on Marketing ™ podcast) Emma Davies 👇 Our Marketing Queen 👑 Who are we? Well, we're a coalition of experienced marketers, united in delivering better marketing than the traditional agency model. Think of us as your outsourced in-house marketing team. Find out what we do differently 👉 https://lnkd.in/eciptcTv #b2bmarketing #contentmarketing #marketingstrategy Need help with your Marketing Strategy? 👀 We've put together a free Marketing Strategy Template. 🚀 Download it here👇 https://lnkd.in/eRF5W4Z8

I found myself listening to the Champagne Strategy Podcast, featuring the brilliant Dale W. Harrison. He described marketing as the craft of influencing the future. His main question: How can one determine the impact of their marketing efforts without proper measurement? He critically observed that simply undertaking a myriad of actions is not indicative of true effectiveness. The focus should be on evaluating meaningful outcomes, not just operational efficiencies. To effectively measure marketing impact, He suggested two approaches, emphasizing that memories are the currency of marketing success: Investigate the cognitive footprints of potential customers by monitoring behavioral indicators such as - branded search queries, which serve as behavioral proxies. or - Employ well-designed, longitudinal customer panels that provide insights (don't do surveys) So if you are in the Car industry here is a rational fact on why you should be doing your Market effectiveness tracking based on Branded searches David Beška, Jens Reichert, Patrik Andreas Mayer, Peyman Sabet, Adam Lassoued

Want to get more engagement in your MARKETING?? Here’s a bonus system that you can use from Six-Figure Systems! There actually is a way for you to get more ENGAGEMENT on your posts and it’s super SIMPLE and EASY to add in whenever you’re posting! When you listen to EPISODE 13: of the Six-Figure Systems Podcast you’ll learn: 👻Why posting and ghosting is MINIMIZING your marketing impact 🤩A quick engagement SYSTEM called the 10-10-10 method 🔥And a behind-the-scenes look at the Six-Figure Systems MASTERMIND You are putting so much TIME into your marketing and I want as many PEOPLE to SEE your posts as possible… so start using this SYSTEMS and get more people to see what you do! 🎧*link in bio

Hands up if you could confidently define ‘marketing’ 🙋♀️ Often, marketing comes with a lot of misconceptions and it can be tricky to define marketing as a practice. Join us in this week’s episode of The Girls in Marketing Podcast as Sophie Lee, the Founder of Electric Peach, joins us. Sophie squashes the common misconceptions around marketing and communications, whilst defining how you can make your marketing more impactful ⚡️ Tune into this episode now!

Are you curious about the true impact of your marketing efforts? Join us in the Modern Measurements Podcast as we discuss why measuring impact from marketing surpasses the significance of mere activity with Todd Richards from EssenceMediacom. We delve into the reasons why businesses should prioritize evaluating the outcomes and results of their marketing campaigns to make informed decisions. Discover the key metrics and strategies that can help you measure the true impact of your marketing initiatives and drive success. Full episode - https://lnkd.in/gtBaChiv #measurement #marketingimpact #revenuemarketing #performancemarketing #agencyowner

You can avoid the pitfalls of not understanding how ads fully work. Advertising is an investment - not just an expense - that requires strategic planning for effective execution and results. That's how to get real return, all while connecting the necessary dots for your audience to become buyers. Listen today and don’t forget to subscribe! A Golden Ring Marketing production. Find out more about 7 figure, personal best advertising and marketing at ⁠goldenringmarketing.com⁠. Want to see us in action? Catch the video version of this podcast over on: ⁠https://lnkd.in/g6ujmnVp⁠. —— #creativebusinessowners #businesspassion #intentionalbusiness #consciousbusiness   #heartcenteredbusiness #businesswithheart #intuitivebusiness   #businesswithsoul #coursecreators #onlinecourses #introvertsinbusiness #introvertbusiness #introvertbusinessowners #hspinbusiness #highlysensitiveperson #funnelhacker #funnelstrategy #SM4NP

❌ Exploring the “pathologies” in marketing, how we verify marketers at MarketerHub.com 🚀 , and how to build or strengthen a marketing department in just 24 hours. 🎙️ In this podcast hosted by Patryk Jasinski, I cover everything from A to Z about how MarketerHub works and the key factors driving our rapid growth. 🎤 It was a pleasure to dive into these crucial marketing topics and share insights on what sets us apart. Links in the comments - enjoy listening!

Which channel mix do you recommend for effective marketing? Here's a litmus test: Are you on three channels? If not, find a way to optimize the channels you are on. Watch Saad Arshed, COO, Xgrid and Leslie Venetz, Founder of The Sales-Led GTM Agency discuss how to make the most of your current channels, whether it's phone and email, by ensuring every voicemail matters and thinking strategically about phone connections.  What else? It’s all covered in this podcast. Discover how a well-rounded channel mix can boost your marketing effectiveness. Watch now! #MarketingChannels #ChannelStrategy #EffectiveMarketing #SalesStrategy