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Are you looking to create engaging product review articles for your website? Check out Gizzmo, a fantastic tool that streamlines the process! With Gizzmo, you can easily import products from Amazon, customize your articles, and optimize them for search engines. Here's a quick overview: Install the Gizzmo Chrome extension and import your desired product from Amazon. Access the Gizzmo dashboard to customize your article with a main image, theme, affiliate tag, SEO keywords, and links to your other posts. Utilize Gizzmo's additional features like schema markup, monetization carousels, affiliate tag insertion, and automatic generation of FAQs, pros & cons, and conclusions. Generate your product review article and access it from the "Posts" tab. Review the draft, make any necessary changes, and publish your high-quality, SEO-optimized article! With Gizzmo, creating compelling product reviews has never been easier. Try it out and elevate your website's content today!

Google Deepens Crackdown on Sites Publishing 'Parasite SEO' Content: Google has warned websites they will be penalized for hosting marketing content designed to exploit search rankings, regardless of whether they created or outsourced the material. The crackdown on so-called "parasite SEO" targets websites that leverage their search rankings to promote unrelated content, such as news sites hiding shopping coupon codes or educational platforms publishing affiliate marketing material. Chris Nelson from Google's search quality team said the policy applies even when content involves "white label services, licensing agreements, partial ownership agreements, and other complex business arrangements." The move follows Google's March announcement targeting site reputation abuse, which gained attention after Sports Illustrated was found publishing AI-generated product reviews through third-party marketing firm AdVon Commerce. Read more of this story at Slashdot.

I had no idea these 16 companies were ruining the search results for everyone 🤯 . I was aware that researching products on Google typically meant trawling through countless reviews from people who had never even seen the thing*. But until I saw this infographic by Detailed's Glen Allsopp, I didn't know so few companies were truly monopolising the SERPs (16 companies with a combined 3.7 BILLION clicks each month 😳 ). Most "best" lists that rank in Google are affiliate revenue driven listicles that gather their "research" by copying and pasting from other articles and Amazon reviews. This is due to declining ad revenue. Publishing houses are stripping their authoritative publications for parts to media groups who waste no time in setting up affiliate marketing deals. Despite Google's best efforts, it's still an unfortunate reality that SEO know-how trumps real life experience and quality content. That's why at Medico we're committed to marrying the two to prevent the spread of medical misinformation. We bake best-in-class SEO into our industry leading compliant content production to ensure that we breeze through rigorous MLR, without sacrificing the impact, or the ability to rank, of the content. If you're interested in learning more about how we do it, drop me a DM. *because of this, when researching a product, adding a "reddit" search modifier is second nature, IYKYK etc etc

Reddit is increasing its influence on the way that e-commerce marketing works, as consumers prefer more community based shopping reviews and recommendations. This has become even more apparent as Google has started to direct searchers towards Reddit results. So what does this mean for you if you work in affiliate marketing? Follow the traffic. These trends are already changing the way that brands and publishers alike are sourcing traffic. We love this article from Martech Record that breaks it down. #AffiliateMarketing #DigitalMarketing #AffiliateAgency #Reddit #Google https://lnkd.in/enUjS8nh

Google is now saying it has ranking systems that "aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites." https://lnkd.in/gw-KZefQ For those who have been out of the loop, Forbes Advisor, Fortune Recommends, and other websites that have affiliate specific content have been losing rankings. Glenn Gabe uncovered big ranking changes for these sites (and others) that led to the speculation that Google might be testing the "Site reputation abuse" algorithm, which Google clarified that it's not. It's just that the algorithm is identifying parts of the site that have nothing to do with the main 'theme' of the site, and deems it as not useful information. Forbes, Fortune, and other large websites have been building out affiliate specific content for years to capitalize on 'review' specific searches. Many people in the SEO community argued that their are taking advantage of their authority to dominate in the affiliate industry, which is something that was very different from their original business model. Looks like the algorithm also sees this content as being a very different theme/model from the rest of the site (according to Google) and degrading the rankings. As this story continues to unfold, it will be interesting to see how this will end and who else will this impact. CNN for example, has their reviews section which doesn't seem to be impacted ttps://https://lnkd.in/gkETtpBs. Below is the "estimated organic traffic" for forbes advisor over the last two years. They almost lost 50% of traffic in the last month.

It used to be so easy 😂. Everybody just pumped out 'best of X 2024' blogs and could get 100.000 visitors/month after 18 months with their affiliate sites. But... starting a site right now? For SEO: make sure to have the right 50/50 split between commercial content (promoting products) and informational content (providing knowledge without any selling). Google HATES site who are just commercial. The risk will be too big your website will be hit by a Google algorithm update. I've seen sites lose 95% of their traffic overnight because they'd only focus on commercial content. Myself included 🤫. Interview with James Oliver.

To nofollow or not to nofollow— that is the SEO question. Back in 2005, nofollow was introduced as a solution to rampant blog comment spam, but today, its role has evolved into a powerful tool for managing your website's link equity and integrity. So, how do you decide when to use it? Here’s a breakdown: ↳ When to Use Nofollow - Affiliate Links: If you’re monetizing your site through affiliate marketing, always mark those links as rel="sponsored nofollow". - User-Generated Content (UGC): Protect your site by tagging forum posts, comment sections, or user bios as rel="ugc nofollow". - Paid Content: Any link that results from payment, services, or products in exchange for placement should always use the rel="sponsored" tag. ↳ When to Follow - Trusted Resources: Linking to a source you genuinely trust? Allow PageRank to flow naturally by avoiding nofollow. - Organic Collaborations: Not all partnerships require nofollow; 😉. ↳ Why This Matters Google no longer treats nofollow as a strict directive—it’s now a hint. While this doesn’t guarantee your nofollowed links will avoid passing PageRank, it does provide guidance. More importantly, a diverse link profile—including followed, nofollowed, and UGC links—is essential for looking natural in Google’s eyes. ↳ Here’s My Advice If you’re selling a product or publishing paid content, respect Google’s guidelines. Transparency is the new black hat. And if you’re nervous about penalties? When in doubt, nofollow. SEO is about strategy, not shortcuts. Don’t sabotage your long-term growth for short-term gains. What’s your take on nofollow links? Are you using them strategically? Let’s discuss below. 

Googling is dead. → a 1-minute video case study: Here's why you should search differently... #1. It saves time. #2. It gets better results.  #3. Google is too big to change. #4. It avoids ads & affiliate marketing. #1. It saves time. ☑️ You have to scroll every link manually. ☑️ You have to read every article yourself. ☑️ You have to summarize the top articles. Perplexity does it for you. #2. It gets better results. ☑️ You can't be searching this long, always. ☑️ Perplexity dig (way) past the first pages. ☑️ I found higher-quality results using it. PS: Also better than ChatGPT. #3. Google is too big to change. ☑️ Google search generates 48 billion $ a year. ☑️ If they create Perplexity, it will kill the product. ☑️ They can't do anything but watch it grow. This is Perplexity's mission & positioning. #4. It avoids ads & affiliate marketing. ☑️ You hate pop-ups? ☑️ You hate ad banners? ☑️ You hate ultra-biased articles? Me too.  That's how SEO & Google search works. Perplexity prevents that. #5. Does Perplexity sponsor me? No. (but please do, I love your product) #6. Is there any problem with Perplexity? Yes. It is still feeding on Google searches. And since Google's ranking still promotes biased articles that push affiliate marketing... ... Perplexity uses it as a reference too. But I can imagine a future where it's not. How? OpenAI announced a ChatGPT search browser. Better than Google? I think so. Is it exactly like Perplexity? Most probably too. The future isn't Googling. The future is disrupting a 48 billion $ industry. And you, are you still Googling? Repost this video ♻️ to upskill your network.

It seems like what Google's really concerned about is marketing agencies that basically provide site reputation abuse as a service. Basically, they're pitching terrible canned affiliate content to any big publisher. And services like this seem really popular with magazines and newspapers because they need the money. I regularly see big publishers reporting huge losses, like hundreds of millions per year. It seems like every time a story about this comes out, it's newsworthy and it gets a lot of attention from SEOs and niche site owners. So if you're looking for a takeaway there are many more examples of this practice that haven't been reported yet and you could get traffic by reporting on them.

Google owes you NOTHING. Your website is on Google and other search engines, everything is great, and you’re getting visitors to your site and then all of a sudden Google updates its algorithm and your traffic plummets. Before you start thinking that the world is against you, you need to remember that Google doesn’t update its algorithm to get users better search results. Google updates its algorithm to make more money. It’s true. The results that Google provide for a query need to be useful or users wouldn’t keep coming back but the quality of the results (user retention) is just one parameter out of thousands in their model, it’s not the final output/goal. Making money is the only goal. Scrolling through Twitter (I’m still refusing to call it X) or Reddit, it won’t take you long to come across a post criticising the latest update for a drop in traffic, often with shockingly high figures such as ‘My website had a 97% drop in traffic since the last update’. The thing these sites have in common? They are either solely affiliate sites or have been created using AI content. Google has found a way to eliminate affiliate sites from the SERP and it’s better for the user so it’s better for Google, the same goes for AI sites. Stop your whinging and start providing real value to searchers, you might start to get some of your traffic back.