The Idea Integration Co. Inc. reposted this
One of the Best Word of Mouth Marketers and I Own an Agency filled with brilliant and professionally funny creative people who worked at Mad Magazine and The Simpsons. Inductee of the Customer Experience Hall Of Fame.
My personal brand is about fun, smart, inappropriate, personal accomplishments and making people happy.
Andrea Toole
2w
There are so many good insights in this: -"If you’re sitting back and hoping your work will speak for itself—spoiler alert—it won’t. " -"Your personal brand is the bridge that turns - 'Hey, I’ve heard of you' into 'I want to work with you.'" -"stop thinking about how you look and start thinking about how you help." -Taking control of your narrative and showing up consistently, quirks and all. Our unique sales propositions are ourselves. There might be many people doing what we do, but there's only one of us.
This is a powerful reminder of the importance of focusing on tangible results rather than vanity metrics. By prioritizing the needs of your audience and delivering real value, you can build trust and drive long-term success. How can individuals effectively measure the ROI of their personal branding efforts, especially in terms of intangible benefits like increased credibility and thought leadership?
Some great insights, and a good reminder about the importance of creating and adding value.
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