The Idea Integration Co. Inc. reposted this
One of the Best Word of Mouth Marketers and I Own an Agency filled with brilliant and professionally funny creative people who worked at Mad Magazine and The Simpsons. Inductee of the Customer Experience Hall Of Fame.
There are many videos of me online...and some I am wearing a shirt!
Gary Lumsden
2w
Good article, Saul. Thanks. You are right of course, the first step is always the longest. But it does get easier, and better, and that is really what perfection is all about. It can't be any other way.
Andrea Toole
2w
Great advice, Saul. Just do the thing and let it be imperfect. Just fucking make the video. (Which reminds me, there was a short time recently when I made a bunch and then stopped. It's time to start fucking making videos again.)
Veteran PR Pro | CEO of Propheta Communications | Experts in Startup, B2B & B2C Public Relations | Educator
2wI have a similar client who obsesses over the unimportant. He recently sat for an interview, worried about what he said, and then lost sleep until the feature came out. The feature was exactly what he needed to rebuild his brand.